Samantha Lomow

The name or term "Sam" refers to more than one character or idea. For a list of other meanings, see Sam (disambiguation).

That's an awesome insignia.

Samantha Lomow was the Vice President of Marketing and Design for Transformers at Hasbro. After the reorganization of Hasbro in 2001, Lomow was responsible for relaunching the Transformers brand, as well as launching the highly successful Beyblade and Zoids franchises in 2002. She is also credited as a creative consultant on the Transformers: Armada, Energon and Cybertron cartoons. As of 2022, she has moved on to become the President of Global Brands at Foot Locker.

Notes

• Lomow's name and likeness are the basis for the Transformers Animated character Slo-Mo.
• The Shout! Factory Triple Changer: From Toy To Comic To Screen Transformers Season 1 DVD featurette gives Lomow's title as Senior Vice President of Global Marketing for the Transformers brand.

External links

• 2020 Interview about her experience with Transformers and other brands on the Manifesta podcast