Super7
Super7 is a toy manufacturer that creates action figures and merchandise of popular, typically '80s-nostalgia-driven brands. The properties that they cover include not only Transformers but also G.I. Joe, Star Wars, Disney, Alien, Power Rangers, Spongebob Squarepants, Peanuts, and basically everything else you'd see in the collectibles shelf at GameStop.
Transformers products
Keshi Surprise
ReAction
ReAction toys are 3.75-inch "retro" action figures in the same vein as Kenner's Star Wars action figures of the late 1970s/early 1980s, with five points of articulation (swivel shoulders, legs, and neck). They even come on a similar style of cardback.
This series features a vast number of properties from across the media spectrum both nostalgic and new, indie comic-book characters, and even real-life athletes and musicians (and band-associated "characters"). Amusingly, this particular format did not get Star Wars. Hasbro got that one locked up tight and are making their own.
In 2020, Transformers joined the format with figures based on "Generation 1" characters, based heavily on the 80's animation models.
| Wave 1 (2020) | Wave 2 (2020) | Wave 3 (2020) | Wave 4 (2021) |  | ||||
| Wave 5 (2021) |
- Exclusives
Super7
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Super Cyborg
Transformers ULTIMATES!
ULTIMATES! toys are basically the opposite of ReAction: highly-articulated 7-inch-tall action figures, based on numerous licensed nostalgia-toy properties, including He-Man, Teenage Mutant Ninja Turtles, and Thundercats. The standard ULTIMATES! figure has multi-directional joints at the neck, shoulders, wrists, hips and ankles, plus swivels at the biceps, elbows, abs, waist and knees. All figures also have extra sets of hands in different poses, and some even have additional alternate heads, as well as numerous accessories. All figures are produced on a made-to-order basis.
In 2021, Transformers joined the format with figures based on "Generation 1" characters, with styles both cartoon/comic-based and toy-based.
| Wave 1 (Spring 2022) | Wave 2 (Summer 2022) | Wave 3 (Fall 2022) | Wave 4 (Summer 2023) |  |
