Pokeformers

Pokeformers is a derogatory term often used to refer to the Armada franchise by members of the Transformers fandom who weren't particularly fond of the series. The term is a portmanteau of the words "Pokémon" and "Transformers".
Fans began referring to Armada as "Pokeformers" because of superficial similarities between the two franchise's premises -- the collection of small, cute characters with amazing powers and limited vocal skills. However, this comparison is really only valid with the early episodes of the cartoon. Later in the series the "Mini-Con of the week" focus disappeared completely, and the comic series was never like that. And actually, the Pokémon cartoon isn't especially like that, either... only a tiny minority of its episodes involve the main characters catching a new Pokémon. Although the collection aspect may have started things off, it didn't seem to be at the heart of the issue: The Armada show had a lot of anime conventions, it was marketed for pre-teens, and it wasn't always serious, all things that can make stodgy, insecure adult fanboys unhappy, and all traits shared by Pokémon... and hundreds of other shows. Essentially, this is a comparison made primarily by people who disliked Pokémon but didn't know much about it, and who disliked Armada and wanted to make it sound dumb by associating it with something else they disliked (and assumed other people disliked as well).
It could be fairly stated that both Pokémon and Armada simply tapped into a tried and true marketing approach to sell their product. Furthermore, Armada was far from the first Transformers franchise to use the "Collect them all!" approach; it has been a common marketing theme of the Transformers brand (actually, every toy franchise) since its inception.

