Bullseye (Target)

This article is about the robo-pooch Target mascot. For the Guardian from GoBots, see Bullseye (GoBots).

Bullseye is a Autobot from Target.

He can fight Decepticons with the best of them, but he was no match for the Canadian retail market.

Bullseye is a white dog.

Toys

Bundled with Target Optimus Prime, Autobot Bullseye is a redeco of Siege Ravage in colors homaging his namesake. He transforms into a "package" mode which can fit Siege Soundwave or Kingdom/Legacy Blaster (along with all their derivatives), and doubles as armor.

Bullseye was revealed by IGN on March 13, 2024 with pre-orders going up later.^[1]

This item is currently scheduled for release, but is not yet available at mass retail.

Bullseye's gender is not specified, the use of masculine pronouns here is taken from the actual Bullseye mascot, which has always been male.