Hot Wheels

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Hot Wheels are a brand of scale model cars produced by Mattel. Although long seen as rivals to Hasbro in the toy industry, in 2023, the two companies entered into a partnership to produce co-branded toys and games based on each other's respective intellectual properties.[1] Among these will be several Transformers-themed Hot Wheels toys.

Hot Wheels

  • Hot Wheels Transformers Optimus Prime (2024)
  • Release date: May 21, 2024
  • Accessories: Ion blaster, fists
  • Known designers: Manson Cheung (Mattel)[2]
Available exclusively through the Mattel Creations direct-to-consumer website (essentially their version of Hasbro Pulse), Hot Wheels Transformers Optimus Prime is a diminutive recreation of the cab/robot portion of the original G1 Optimus Prime at the traditional Hot Wheels scale of 1:64 in truck mode, and standing 3.5" tall in robot mode. Prime is constructed from die-cast metal covered with glossy paint[3], and features bespoke rubber tires. The figure comes in an elaborate box that can be oriented to display it in either truck cab or robot mode.
The order page for the figure went live on May 21, 2024, and it sold out in less than 30 minutes[4].

Notes

  • The Generation 2 Go-Bots were designed to be compatible with Hot Wheels (and then-rival Matchbox) 1:64 scale racetracks and playsets.

References