Hot Wheels
From MediaWiki

Hot Wheels are a brand of scale model cars produced by Mattel. Although long seen as rivals to Hasbro in the toy industry, in 2023, the two companies entered into a partnership to produce co-branded toys and games based on each other's respective intellectual properties.[1] Among these will be several Transformers-themed Hot Wheels toys.
Hot Wheels
- Hot Wheels Transformers Optimus Prime (2024)
- Available exclusively through the Mattel Creations direct-to-consumer website (essentially their version of Hasbro Pulse), Hot Wheels Transformers Optimus Prime is a diminutive recreation of the cab/robot portion of the original G1 Optimus Prime at the traditional Hot Wheels scale of 1:64 in truck mode, and standing 3.5" tall in robot mode. Prime is constructed from die-cast metal covered with glossy paint[3], and features bespoke rubber tires. The figure comes in an elaborate box that can be oriented to display it in either truck cab or robot mode.
- The order page for the figure went live on May 21, 2024, and it sold out in less than 30 minutes[4].
Notes
- The Generation 2 Go-Bots were designed to be compatible with Hot Wheels (and then-rival Matchbox) 1:64 scale racetracks and playsets.
References
- ↑ Mattel and Hasbro Enter into Licensing Agreements to Launch Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO
- ↑ Manson Cheung on Instagram "Oh yeah, you may have heard…I made a thing. Hot Wheels Transformers Optimus Prime" May 14, 2024
- ↑ John Lambert on Instagram "Spectraflame, heavy, and rad." May 17, 2024
- ↑ Manson Cheung on Instagram "Update: Sold out in 27 minutes." May 21, 2024
External links
- Hot Wheels at Wikipedia


