Simba Dickie Group

https://tfwiki.net/wiki/JP93 The Simba Dickie Group is a German toy manufacturer. Originally born as the product of a merger between Simba Toys and Dickie Toys - two relatively small companies which primarily released budget toys - they have since become a major international conglomerate, acquiring many other famous toy companies in the European market like French die-cast model manufacturer Majorette in 2010, German railway model manufacturer Märklin in 2013, and eventually expanding aboard with the acquisition of American model car manufacturer Jada Toys in 2019.

Simba Dickie has produced and released various merchandise for the Transformers brand, first through its Dickie Toys subsidiary and later through Jada Toys. They also released a staggering amount of Transformers knockoffs before starting their collaboration with Hasbro, so oops.