Simba Dickie Group

The Simba Dickie Group is a German toy manufacturer. Originally born as the product of a merger between Simba Toys and Dickie Toys (two relatively small companies which primarily released budget toys), they have since become a major international conglomerate, acquiring many other famous toy companies in the European market like French die-cast model manufacturer Majorette in 2010, German railway model manufacturer Märklin in 2013, and eventually expanding abroad with the acquisition of American model car manufacturer Jada Toys in 2019.

Simba Dickie has released various merchandise for the Transformers brand through its Dickie Toys subsidiary, starting with tie-ins to 2015's Robots in Disguise and continuing up to The Last Knight and Bumblebee. Although Dickie no longer produces Transformers merchandise, Jada Toys started producing die-cast vehicles for the franchise in 2017 and have continued doing so since Simba Dickie acquired them in 2019, thus; the group remains affiliated with Hasbro and the Transformers brand.

They also released a staggering amount of Transformers knockoffs before starting their collaboration with Hasbro, so oops.