To celebrate the 25th Anniversary of The Transformers: The Movie in 2011, Hasbro released their own version of the G1-ified Armada retool Universal Dominator Unicron figure produced by Takara a year prior exclusively through Amazon.
During the course of Power of the Primes in 2018, Hasbro released three Amazon exclusive "Special Edition" figures to commemorate the Prime Wars Trilogy, with each figure representing one part of the trilogy. All three figures also came with a special edition Prime Master done up in translucent plastic.
The War for Cybertron Trilogy saw a marked increase in the number of retailer exclusives compared to earlier lines, which of course Amazon was a part of.
War for Cybertron: Siege
In what would become an ongoing trend for Amazon exclusives, the "Final Strike Figure Series" were a pair of boxsets featuring interconnected artwork along with a storyline that could be found in the product description. Though not officially a part of the Final Strike Figure Series, fellow Amazon exclusive Greenlight can also be spotted in the background of the Decepticon Phantomstrike Squadron's boxart. A 3-pack of alternate versions of 2019 fan vote winners Mirage and Impactor, along with Aragon, was also made available via Amazon.
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Notes
In the United States, Amazon's Prime Video service sells episodes of The Transformers (first season only), Prime, and Rescue Bots, as well as the live-action film series. Paramount+ subscriptions can also be purchased on top of Prime or Prime Video memberships.
Amazon reportedly provides Hasbro with more space for product copy than many other retailers do. As such, Amazon exclusive products from War for Cybertron: Siege onwards have often featured a greater degree of "lore" and bios than mainline product or exclusives from other retailers.[1]
Following the acquisition of MGM (Metro-Goldwyn-Mayer) Studios in 2021, Amazon became co-owner of the James Bond films, as well as distributor of the first Terminator film, the Masters of the Universe movies (both 1987 and 2026), Spaceballs, and High Noon.
