Commercial

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This article is about TV advertisements. For the bits between the show and the ads, see Commercial bumper.
Let's see what you can see...

This article is in need of images.

Specifics: More stills from post-G1 commercials; update with complete ROTF trailers; YouTube links for Animated, Movie, other recent commercials; character links; links for made-up-name narrator guys.
And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.

Despite the existence of comics, cartoons, and other media intended to advertise Transformers toys, Hasbro has routinely commissioned standard television commercials to promote their current toy lines.

Commercials for Transformers typically use a combination of animation and live-action film featuring the characters/toys in question.

Generation 1

And if I had a hammer....

Generation 1's stylized and somewhat dated commercials played a huge part in propelling the Transformers brand to household name status (after all, they reached audiences who weren't actively looking for robots.) As the theme song played over many of them, they are also responsible for the jingle's status as a mid-80s icon.

Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys. Victor Caroli and another narrator (here referred to as The Other Guy) provided voice-overs to describe just how exciting the incredible new toys were. Various show characters narrated some spots, including Optimus Prime, Megatron, Ultra Magnus and Rodimus Prime, but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately". Background music would feature the show's theme song, but often with new lyrics about the toys in question. The lyrics had to stretch to fit the cadence of the song; sometimes they were jammed into a different melody altogether.

Transforms from robot to lawsuit right before your eyes!

The animated segments often featured high-quality art and animation. Some of the 1986 and 1987 animation was combined into a title sequence for "The Rebirth", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by AKOM.) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly; within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments would sometimes feature the voice actors from the cartoon; however, some such as Blaster had not been assigned a voice actor yet. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). These spots were the only American animation produced for dozens of characters from the toyline's later years, and in a few cases, remain their only fictional appearance ever.

The Halloween masks were weak this year.
Transforms from child to robot and back!

Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the kidmation clip continued throughout Generation 1.

Many commercials were reedited into even shorter versions, without the animation segments.

Some of these commercials, along with some Takara Transformers ads are available on the Sony DVD release of The Transformers: The Movie. Because of legal issues, the young actors' faces have now been blurred. A greater number of the commercials (of varying quality) were also avaliable on the earlier Madman Entertainment release of The Transformers: The Movie in Australia, and their final collection of the Generation 1 cartoon complete with unblurred children.



1984

You've got to get up preeeetty early in 1984 to catch Megs with a black head.
Starscream in his Ramjet suit.
  • The Transformers #1 [1]
Animation: Fast pan-ins take us from Cybertron to Earth, with an anomalously-designed Ark crashing on Earth. The three Seekers fly in, transform and attack a power plant. Three cars drive out to meet them, transforming into Prowl, Jazz, and Sideswipe. Megatron (in his pre-animation black helmeted design) joins the counter-attack, prompting the Autobots to take off into the sky. Optimus Prime arrives out of an explosion cloud, transforming and firing. An image of the first issue cross-fades into view.
Narration: Victor Caroli.


  • Transformers [2]
Animation: In the desert, the Seekers strafe Prowl, Sideswipe and Jazz, who transform and fire back; the three jets transform, land, and grapple with the Autobots, while three more Seekers fly past in robot mode. Also features some very early 80s streaking as the toys are shown instantly changing from vehicle to robot.
Narration: Almost none, apart from "The Transformers, from Hasbro", by The Other Guy. The one who's not Victor Caroli. The show's season 1 theme song plays over most of the commercial.
Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"
"We're under attack!" "Get more Autobots!"


  • Optimus Prime [3]
Animation: Recycled from the Transformers #1 commercial and the cartoon opening, including animation model Megatron leading his troops, immediately followed by pre-animation model Megatron landing. Whoops!
Narration: The Other Guy.
Kidmation: Buck-toothed kid mouths robotic "Robots in disguise!"
"Attack the Autobot commander!" Yep, Optimus Prime's name is never actually mentioned in the commercial.


Soundwave's pink phase didn't last long... in the cartoon.
  • Soundwave
Animation: Prowl, Jazz, and Sideswipe transform, as well as a light purplish-blue Soundwave, who fires twice, opens his cassette door, and tosses out Laserbeak, who transforms and fires upon the three Autobots, who fire back.
Narration: The Other Guy
Kidmation: Bowl haircut kid mouths robotic "Robots in disguise!"


Homeland security falls to a kid on a Big Wheel. You know, it must be said that NSA really is failing here.
Advertising a Coleco-made Big Wheel.
Animation: Recycled from the first Transformers commercial, including black helmet Megatron, and some cuts between the live-action and animated footage that has the kid blasting some Autobots. Oops.
Narration: Some wussy dude.
"Missed! But I won't!"


1985

"Congratulations, Cliffjumper. It's a Decepticon!"
Animation: Huffer and Cliffjumper allow a yellow Mini-Spy to enter Autobot Headquarters. The little robot starts messing with the computer; Huffer and Cliffjumper come racing in and check his faction symbol. "It's a Decepticon! After him!"
Narration: Unknown.
Kidmation: Kid points urgently at the camera: "It's an Autobot!"


  • Jetfire and Shockwave [6]
Animation: Jetfire (with a toy-based animation model) steps out of a mountain and takes on the Decepticon jets; Shockwave transforms halfway and fires, then transforms the rest of the way and fires again.
Narration: An incredibly mellow Victor Caroli.
Kidmation: A buck-toothed kid mouths the robotic "Robots in disguise!"


Animation: Amid a raging thunderstorm on Earth, Grimlock, Slag and Sludge take on Soundwave, Ravage and Laserbeak.
Narration: The Other Guy.
Kidmation: Buck-toothed kid with freaky glowing green eyes mouths robotic "Robots in disguise!"
  • Dinobots [8] - a re-soundtracked version of the previous commercial, with the Transformers theme song, Victor Caroli narrating, and the non-glowing-eyes kid. The re-soundtracking consists of replacing the Season 1 theme song in the first commercial with the Season 2 theme song. Both versions have the word "Autobots" replaced with "Dinobots".


  • Insecticons plus Swoop [9]
Animation: A horde of Insecticons attacks a farm.
Narration: The Other Guy.
Kidmation: Glowing green eyes kid.
"Pa, look!" "What is it?" "It's the Insecticons, an evil, new menace in the world of the Transformers!"


  • Constructicons/Devastator [10]
Animation: The Constructicons, working on a building site in the desert, suddenly transform and combine. Devastator touches his fists together over his head and is enveloped with energy.
Narration: The Other Guy.
Kidmation: Blond-haired kid mouths robotic "Robots in disguise!"
"It's Devastator — six Constructicons in one!"
  • Constructicons/Devastator Giftset [11] - Similar to the previous commercial, but with a few differences. The background music has been changed from the Season 1 intro to the Season 2 intro, a different kid without glowing eyes is used for the Kidmation, and the end is changed to feature the Constructicon Giftset.


Animation: None. Toy segment features repeated shots of the Jumpstarter toys doing their thing on a futuristic smooth black surface (with custom early-80s sound effects), while shaggy-haired kids turn their heads to watch at whiplash-inducing speeds.
Narration: The Other Guy
Kidmation: Buck tooth kid mouths "Robots in Disguise"
In the world of the Transformers, no Autobots can jump into battle faster than the Jumpstarters!


  • Autobot cars + Thrust and Dirge [13]
Animation: As Optimus Prime and Jazz fight a battle in the desert, Smokescreen, Tracks, Hoist, Inferno, Red Alert and Grapple drive up and transform, prompting Megatron to summon Thrust and Dirge.
Narration: You're Gonna Get It
Kidmation: Beatles haircut kid mouths robotic "Robots in disguise!"
Included a tail-end ad for Transformers Action Cards.


  • Triple Changers and Perceptor [14] or [15]
Animation: The Autobots blast a trestle out from under train-mode Astrotrain, who transforms and flies away; Perceptor examines some debris.
Narration: Victor Caroli, unknown guy (While supplies last.)
Kidmation: Taller bowl haircut kid with glowing green eyes.
Triple changers, the most eeeeevil Decepticons of all!


"Hey Soundwave, check out this new radio I found!" (actual dialogue)
Animation: Rumble merrily walks into a Decepticon base carrying Blaster in boom box mode; Blaster transforms, prompting Soundwave to send Laserbeak and Ravage at him.
Narration: The Other Guy.
Kidmation: Glowing green eyes kid.
Not a working radio!


Animation: In the desert, Starscream and Thrust attack the new Autobot defense base, not realizing it's Omega Supreme. Omega transforms and attacks. Includes The Transformers: The Movie stinger at the end.
Narration: Unknown.
Kidmation: Shaggy haired kid.
"It's the Autobot defense base!" "But where are the Autobots?" "Who cares? Attack!"


  • Prime time spot
Alex Karras calmly promotes the virtues of Perceptor (a working microscope!) and urges you to shop now if you want one for your kid for Christmas.


To distinguish real Transformers from bootlegs and other brands such as Tonka GoBots.
"We are conquerors. No one is like us. Only we have the right to be called by the name. Only we have the right to wear this symbol, or THIS symbol. Only WE are Autobots and Decepticons. Good versus evil. And only WE have the right to be called the Transformers! Only the Transformers are REAL Transformers!"
Animation: A mixture of clips from various 1984 and 1985 commercials.
Narration: Megatron, Optimus Prime and Victor Caroli.
Kidmation: Reused from Autobot cars + Thrust and Dirge. Same kid is used for the Constructicon giftset commercial, but in a different clip.


Animation: Pseudo Autobots and Decepticons fight it out over the transforming train.
They shouldn't race so close to the nuclear power plant.


  • Tyco Transformers Electric Racing [19]
Animation: None. Shots of the racers speeding along the track in normal lighting and then "into a whole new universe of night-glow" are featured.
Features the same version of the Season 1&2 outro as background music as the train set commercial.
This is the only time Naytron and Freezon are given names.
"By Tyco, of course."


"Put your hands in the air!"
  • ViewMaster Showbeam Projector with Transformers cartridge [20]
Animation: None. A brother and sister talk their mom into letting them stay up to play with the projector. They are then suddenly pulled into the images and the battle they depict. Mom walks back in to see what the ruckus is about, thus returning them to reality.
"Let's show the Transformers!" "Yeah!" "Wow!" "Look out! Decept-i-cons!" "Take that Megatron!"

1986

  • Constructicons/Devastator [21]
Animation: The Constructicons, working on a building site in the desert, suddenly transform and combine. Devastator touches his fists together over his head and is enveloped with energy.
Narration: The Other Guy, Megatron
Kidmation: Kid's face fold-morphs into Ultra Magnus-like generic robot.
"It's Devastator — six Constructicons in one!"


  • Transformers: The Movie trailer. [22] [23]
Animation: Clips from the movie, starting with the Autobot shuttle launching and the Sharkticon guard pulling the feed-them-to-the-Sharkticon lever. "The Touch" plays across the first half, then Lion's rendition of the theme song.
Narration: Victor Caroli introduces the characters and expounds on how great the movie is.
Hold on tight. The most incredible rock and roll adventure ever is here!
Numerous shorter versions aired as well. ("Two Years in the making, unlike anything seen on television...") Later versions often ended with a countdown to the movie's opening date ("Opens in five days!" or "Now playing!").


  • Hot Rod, Kup, and Blurr; Cyclonus and Scourge; and Rrrrrodimus Prime. [24]
Animation: A running battle with each character charging in as the narrator identifies him.
Narration: Victor Caroli
Kidmation: Kid face to Galvatron face.
No one can take on the Decepticons like Rrrrrodimus Prime!


Animation: With Optimus on Cybertron, it's up to Ultra Magnus! Magnus loads up some 'bots in Autobot City, then rolls out into the desert to fight the Decepticons, plowing through the Combaticons en route.
Narration: Optimus Prime; Victor Caroli (Each sold separately.)
Kidmation: Kid face to generic Magnus face.


  • Ultra Magnus and Galvatron [26]
Animation: Magnus and Galvatron, along with others, do battle on a highway. Starscream and Skywarp can be glimpsed flying into battle alongside Galvatron!
Narration: Optimus Prime and Megatron.
Kidmation: Kid face to Galvatron face.
Includes tail-end ad for The Transformers: The Movie, narrator unknown. Does Prime die?!


It sorta happened like this in the movie. A little.
  • Springer and Wreck-Gar [27]
Animation: Draws heavily from The Transformers: The Movie. Springer's shuttle is destroyed by the Decepticon mothership; he flies to the surface of Junkion and battles Wreck-Gar and another Junkion. Wreck-Gar's voice is nearly the same as Megatron's.
Narration: Optimus Prime describes Springer; Megatron gleefully describes Wreck-Gar as though he were a Decepticon; Victor Caroli (each sold separately.)
Kidmation: Kid face to generic Magnus face.


  • Sharkticons, Kup, Hot Rod and Wheelie [28]
Animation: Like the previous commercial, heavily based on the movie. Hot Rod and Kup battle a group of Sharkticons, and Wheelie (sounding like Scrappy Doo) arrives to help.
Narration: Prime and Megatron; Victor Caroli (sold separately).
Kidmation: Kid face to Galvatron face.
Autobots never faced an evil force worse than the terror of - the Sharkticons!


  • Aerialbots and Stunticons [29]
Animation: The two teams both arrive in the desert and transform; both combine, and Superion bashes Menasor into a cliff. Menasor's legs are on backwards.
Narration: Optimus and Megatron.
Kidmation: Kid face to generic Magnus face.
"Only the Stunticons!" ...only the Stunticons what?


  • Combaticons/Bruticus and Metroplex [30]
Animation: The Combaticons fly through a canyon, combine, and attack Metroplex, who transforms to his enormous robot mode and fires at them.
Narration: Megatron, Optimus Prime; Victor Caroli (from Hasbro.)
Kidmation: Kid face to Galvatron face.
"But the Combaticons can combine to form Bruticus!"


  • Protectobots/Defensor and Trypticon [31]
Animation: The Protectobots drive down a road towards the Decepticons' massive new base, transform and attack. At Astrotrain's command, the base transforms into battle station mode; the Protectobots become Defensor and fire back. Trypticon changes to dinosaur mode and blasts fire-breath at Defensor.
Narration: Megatron and Optimus Prime; Victor Caroli (batteries not included.)
Kidmation: Kid face to Galvatron face.
Two kids playing with the toys are very affected by the sight of toy Trypticon knocking over Defensor.


Animation: The Predacons charge in to counter the Dinobots.
Narration: Megatron; Victor Caroli (each sold separately.)
Kidmation: Kid face to generic Magnus face.
"Few Decepticons can stand up to the Dinobots, but the Predacons can!"


Animation: Sky Lynx swoops in to save the Dinobots from Predaking.
Narration: Optimus Prime; Victor Caroli (batteries not included.)
Kidmation: Kid face to generic Magnus face.


  • Triple Changers - Sandstorm, Broadside and Octane [34]
Animation: Blitzwing and Astrotrain attack Powerglide and Warpath; Sandstorm and Broadside change repeatedly as they travel over land and water.
Narration: Victor Caroli.
Kidmation: kid face to generic Magnus face.
Autobot - triple changers battling - the triple changers of - the Decepticons!


Spike, if you don't put the patch on your skin, you won't get the nicotine.
File:LiveActionJazz-Skywarp01.jpg
This socially awkward scene could be all yours!
Animation: Amid a field of erupting volcanoes, Ultra Magnus and a team of Autobots march forward in lock-step, prompting Runabout to drive off a cliff, transform and fire.
Narration: Megatron; Victor Caroli (each sold separately.)
Kidmation: Kid face to Galvatron face. The toy portion also features repeated cuts of a kid's head/eyes following the rolling Battle Charger toys.
Nobody jumps into action - faster than - Battlechargers!


Animation: Jazz and Cosmos shine their headlights to reveal that a group of humans are wearing Transformers reflective patches, thus gaining entry to the Autobot base.
Narration: Victor Caroli
Kidmation: Kid face to generic Magnus face; also, a kid saying "Robots in Disguise" through the Voice Changer.
You could win a party with life-sized Transformers!

1987

Many of the live-action segments for the 1987 toy commercials showed kids playing with the toys in a rocky, doom-laden environment, replete with constant flashes of lightning illuminating the toys. It is possible this is meant to be Nebulos, given the way that planet is portrayed in the animated segments.


"Research that planet, Magnus! We've got to find them! With their help we can defeat the Decepticons!" Keep hoping, Rodimus. Keep hoping.
Animation: The Headmaster Nebulans climb into their respective partners, who are parked in vehicle mode; they roll out and clash with the Headmaster Decepticons.
Narration: Rodimus and Ultra Magnus narrate. (well, Rodimus actually spews out a series of basically incomprehensible lines.)
Kidmation: A kid leaps and flips, turning into a stop-motion version of Ultra Magnus's toys.
Head. MasterTransformers—more muchmore than meets the eyes! [sic]


  • Decepticon Headmasters [38]
Animation: At the secret base of the Headmaster Decepticons, the "trainers" are putting Skullcruncher, Weirdwolf and Mindwipe through their paces, having them jump through hoops and smash through rock statues of the Autobot Headmasters. Yes, the "trainer" concept actually made it into animation. They even carry whips!
Narration: Galvatron, Victor Caroli
Kidmation: Kid to stop-motion Magnus toy.
Nothing's better than going into battle with these Transformers!


  • Headmaster Horrorcons [39]
Animation: Apeface and Snapdragon fly into a canyon and transform to robot mode, then change to beast mode and charge, spewing fire and swinging rocks around.
Narration: Victor Caroli
Kidmation: Extreme closeup of a kid's eye, with a camera pull-out emerging from the pupil.
The jaws of the beast become the pilot of the plane, and the pilot of the plane becomes the head of the robot!


Animation: Live-action set of a rocky planet explodes. Cel: on Cybertron(?), Sureshot gets strafed by Triggerhappy, who transforms; the two grapple, and their guns do the same. Crosshairs drives forward; he and Pinpointer transform and run, then both get tackled by Misfire and Aimless.
Narration: Galvatron, Ultra Magnus, Victor Caroli
Kidmation: Kid flips and becomes stop-motion Ultra Magnus toy.
Two Trans-for-mers, all in one! The vehicle transforms and so does the gun!


Animation: Rodimus and Galvatron lead their teams in battle; Sixshot attacks and runs through his various modes, as Galvatron describes them and Cyclonus counts them off.
Narration: Victor Caroli
The most challenging Transformer of them all!


Hi-Tech Sentai Nerdranger
Revenge of the nerds!
  • Technobots/Computron and Scorponok [42]
Animation: Galvatron runs down a ramp as Scorponok transforms from base to scorpion to repulse the Technobots; the Technobots combine, and get hit with a rock thrown by Scorponok.
Narration: Galvatron, Victor Caroli
And now it's a beast with capture claws and a trainer who becomes... the HEAD of its robot!


  • Technobots and Terrorcons. [43]
Animation: The two teams battle on Earth, while Rodimus and Magnus narrate. Includes Decoy ending.
Narration: Ultra Magnus, Rodimus Prime, Victor Caroli. Includes decoy stinger.
Kidmation: Kid to stop-motion Ultra Magnus.
"Those hi-tech heroes are in for one horrific battle!"


  • Punch/Counterpunch and Clones [44]
Animation: Punch informs Rodimus that he can trust him, transforms to car mode, rolls out of the base and promptly transforms to Counterpunch and tells the waiting Galvatron that he can trust him. The Decepticon clones run through a rocky landscape in perfect step and open fire on the Autobot clones, then both groups transform. Includes Decoy ending.
Narration: Victor Caroli.
Kidmation: Kid to stop-motion Ultra Magnus.


  • The Monsterbots [45]
Animation: Blurr and Rodimus Prime arrive; Kup tells them that there's been an accident, and the new Autobots are monsters! The Monsterbots trash a lab, then burst through a wall and fight some Decepticons.
Narration: Victor Caroli
Kidmation: Kid to stop-motion Ultra Magnus.
And they've even got sparks, BLASTING out of them!


I think pulling my head off is a pretty good idear.
Brainstorm was actually pretty happy to get rid of his bizarre zombie vampire head.
  • Duocons/Throttlebots [46]
Animation: Flywheels’s jet portion swoops down out of the sky and links up with his tank, transforming to robot mode before being jumped on by Rodimus Prime. That jet is going to crash into that tank!
Narration: Galvatron, Victor Caroli
Kidmation: Kid to stop-motion Ultra Magnus.
They think they’re twice as tough as any Autobot - and MAYBE THEY ARE.


  • Fortress Maximus. "FOR-TRESS MAX-I-MUHUUUS!" [47]
Animation: Fortress Maximus transforms to base mode and blows away the Terrorcons, who combine and attack him.
Narration: Victor Caroli, Rodimus Prime, Ultra Magnus.


Animation: The post-Movie Autobots and Decepticons shoot it out on Cybertron -- Galvatron and Scourge fire on Blurr and Rodimus; Springer grapples with Soundwave; Ultra Magnus... stands there. Two teams "blast" their way to Nebulos. The Autobots detach their heads, which are replaced by "the intelligent Nebulons". The Decepticons do the same. Scorponok and Fortress Maximus slug it out; the Targetmasters charge at each other and transform. Features completely random, made-up heads for the pre-Headmaster robots.
Narration: Victor Caroli.

1988

Many of the 1988 commercials began with a still shot of several animation frames, arranged as if in a comic book. The camera would zoom in on one as the animation began.


Animation: The Autobot Headmasters and Decepticons battle, then the three Autobot Pretenders are created (nekkid!). Dreadwind and Darkwing attack and the armored Pretenders split to reveal their robots, forcing the Decepticons to flee. The Decepticon Pretenders burst through the wall and both groups split.
Narration: Victor Caroli
Animation: The Autobot Pretenders splitting, re-used from the above commercial.
Narration: Victor Caroli
Kidmation: A bizarre segment of kids proclaiming what they "are" {"I’m a video gamer!" "I’m a skateboarder!"), only for the skateboarder to split Pretender-style, revealing a generic CGI robot who announces "I’m a Transformer!"
Animation: The Autobot Pretenders splitting, same as the above commercials.
Narration: Victor Caroli
Kidmation: Kid's face splits apart to reveal his 'inner' robot face. Shown at the beginning of the commercial, rather than at the end as usual.


  • Pretenders
Animation:
Narration:
Includes tail-end spot for the relevant Marvel Comics issue.
After a series of startling defeats at the hands of the Decepticons...


Why are you here, again?
Animation: amid desert canyons, the various Powermaster partners transform to engine form and combine with their partners, including Optimus Prime transforming his trailer to base mode. This is followed by the Autobot Powermasters shooting at Darkwing and Dreadwind who, now that they've accomplished their goal, are once again in their plane modes.
Narration: Victor Caroli
Includes tail-end ads spot for the relevant Marvel Comics issue.
Their engine’s the key that unlocks their Transformer en-er-geeee!


Truck? What truck?
  • Powermaster toys [53]
Animation: Dreadwind and Darkwing chase Getaway and Joyride around the rim of a crater. Dreadwind and Darkwing transform.
Narration: Victor Caroli
Kidmation: A kid crackles with energy, which surrounds and replaces his head with very, and we mean very, crude CGI Powermaster Optimus Prime head.
Powermaster Transformers! They've got the power to surprise!


  • Powermaster Optimus Prime
Animation: Recycled footage of Prime transforming from the Powermasters commercial; Powermaster Optimus Prime firing Quickswitch.
Narration: Victor Caroli
Kidmation: Kid to Powermaster Optimus Prime.
POW-er-master Optimus Prime! Greatest hero of his time! ("It's great to be back!")
  • Powermaster Optimus Prime [54] - edited down from the previous commercial.


  • Powermaster Prime and Doubledealer [55]
Animation: Footage of Prime reused from other commercials featuring him, then a new segment with Doubledealer in robot mode standing with Prime. Doubledealer transforms to vehicle mode, then Skar flies out of Piranacon’s hand and locks into place, transforming Doubledealer to falcon mode.
Narration: Victor Caroli
"Who’s that new Transformer with Optimus Prime?"
Look at my chest.
HOOKA chaka HOOKA HOOKA HOOKA chaka


  • Small Headmasters [56]
Animation: the small Autobot Headmasters drive on a rocky world and transform; the small Decepticon Headmasters burst through a wall and transform.
Narration: Galvatron, who's obviously never met Fangry, Squeezeplay or Horri-Bull: "Our new Decepticon Headmasters will give us more brainpower than ever!"
Kidmation: a kid flips through the air, converting to a robot and folding up to become the head of a larger (stop motion?) robot.
And when the head enters the robot's body you get a readout of its power!


If it's a Beast War you want...
  • Pretender Beasts/Pretender Vehicles [57]
Animation: Snarler and Chainclaw battle in beast mode… then… are suddenly in their shells… and then come out of their shells…? Gunrunner emerges from his vehicle and transforms to jet mode; Roadgrabber emerges and transforms his vehicle to battle mode, opening fire on the flying Gunrunner.
Narration: Victor Caroli
Kidmation: Pretender Kid
Now, in the world of Pretenders, there are Pretender Beasts; Strange and terrifying.


  • Quickswitch. "It's Quickswitch, Sixshot's son! And he's on our side!" [58]
Animation: In the midst of a moon battle, Getaway spots Quickswitch incoming and mistakes him for a Decepticon, urging the others to destroy him, until someone says he's an Autobot. Quickswitch runs through his modes, beating up Horri-Bull and Snaptrap, then goes to gun mode and lands in Powermaster Optimus Prime's hand.
Narration: Victor Caroli
Kidmation: A kid holding the toy mouths a synthesized "How quick can you all six" [sic], while his head flops around disturbingly.
Determined to make good where his Decepticon father went bad, Quickswitch joins the Autobots!


  • Double Targetmasters [59]
Animation: The small Targetmasters fight it out on a barren world.
Narration: Victor Caroli
Kidmation: Kid flips over and turns into a gun for a very crude CGI robot.
Targetmaster Transformers—theeeeeey've got the power to surprise!


Now auditioning for Gamera vs. The Firecons
  • Firecons
Animation:
Narration:
Kidmation:


  • Triggerbots/Triggercons [60]
Animation: Recycled Dreadwind and Darkwing chasing Getaway and Joyride, from the Powermasters commercial.
Narration: Victor Caroli.
And when the Triggerbots battle the Triggercons, there's no doubt there'll be a real shoot-out! KERRUNCH.


Sadly, Dreamwave never learned that what works in animation doesn't always go over so well as a still image.
Animation: Beneath the ocean, the Seacons take bites out of a submarine.
Narration: Unknown.
Kidmation: A kid leaps over the top of a generic stop-animated robot and transforms into his gun, which he fires.
  • Seacons / Sparkabots / Firecons [62]: Portions of the Seacon commercial with a Sparkabots/Firecons segment at the end.
  • Seacons / Triggerbots / Trigggercons: Same as previous.

1989

Animation: A cel spot featuring Prime, Dreadwind and Darkwing, and a stop-motion toy portion featuring a bizarre light and dark gray Scorponok.
Narration:


  • Micromaster Patrols [63]
Animation: From Optimus Prime's glowing fist, the Sports Car Patrol and Off-Road Patrol charge forth. They infiltrate a Decepticon base, driving right past Piranacon, Darkwing and Dreadwind, who wonder why they don't have those things. Then the Micromasters defeat a generic robot. In stop motion, a stream of Micromaster toys topples a gray-painted Scorponok.
Narration: Victor Caroli
Kidmation: kid scoops up the Micromasters and opens his palm to show them off.
"Our new commandos, who go where no one else goes!"


  • Micromaster transports and battle stations
Animation: A horde of Micromasters swarms over an attacking Giant Decepticon Warrior; Prime opens his palm to reveal a Micromaster city; Red Hot transforms and flies at the camera. Stop-motion spots show a fleet of Micromaster vehicles driving around the combined playsets.
Narration: Victor Caroli
The most incredible "Micro"-s of all! They're not just small; they're Tranzzforrrmerrzzz!
  • Micromaster battle stations, edited down from the previous commercial. Narration: Victor Caroli. The only Micros that transform! [64]
  • Micromaster transports, edited down from the previous commercial.


Bumblebee, you fool!
Go ahead. Make my day.
"Who's this?" "I dunno." "He's ugly." "Let's kill destroy him!"
  • Micromaster micro bases [65]
Animation: Bumblebee drags two captured Decepticon vehicles into an Autobot base, only to have them transform and attack.
Narration: Victor Caroli
You can connect them to form whole cities!
  • Micromaster micro bases , edited down from the previous commercial. Narration by Victor Caroli.[66]


  • Classic Pretenders [67]
Animation: As Prime transforms and comes under attack in a nighttime city, the Autobot Pretenders arrive to help out. "Jazz, you're back!"
Narration: Victor Caroli
And the eeeevil Starscream is here too!
  • Classic Pretenders , edited down from the previous commercial. [68]


  • Mega and Ultra Pretenders [69]
Animation: Crossblades and Vroom slowly drift out of their shells and transform; Roadblock avoids a strafing run from Skyhammer, then his two robot forms both pop out of his vehicle shell and fire.
Narration: Victor Caroli.
Who's more than they pretend to be? Mega Pretender Transformers, Mega Pretenders!
  • Mega Pretenders, edited down from the previous commercial. Inside one, there's the other; then they both transform and combine to form another! [70]
  • Ultra Pretenders, edited down from the previous commercial. [71]


Decades later, their melting shells let you re-enact this scene.
Animation: Starscream dunks Wildfly, Icepick and Scowl into colorful vats; they and the others emerge as Pretenders and charge at the camera. BEYOND (beyond) anything you've EVER SEEN before: Transformers Monster Pretenders!
Narration: Victor Caroli
Now, the Decepticons have Monster Pretenders. Monster Pretenders with rubbery skin!

1990

"Sure, Prime, I'll give up the alternate mode that I never had."
File:GutcruncherG1.jpg
"Estroy them!" Actual dialogue. We're not making this up.

The Action Master commercials began and ended with a metal fist bursting through a wall, with "ACTION MASTERS" emblazoned across its knuckles. Some of the animation was screened against real-world backgrounds, with poorly animated characters morphing into the real toys.


  • Action Masters. [73]
Animation: inside a base, Prime invites a circle of Autobots to join him.
Narration: Victor Caroli
"Who will give up the power to transform to become stronger faster more alive?" [sic]


  • Action Master vehicles—Starscream, Prowl, and Overrun [74]
Animation: a short battle sequence (on Cybertron?) with the three featured characters.
Narration: Victor Caroli
And look! The Action Master vehicles transform into powerful battle stations!


  • Action Master vehicles—Wheeljack, Sprocket, and Gutcruncher.
Animation: Gutcruncher takes to the sky in the Stratojet; Wheeljack and Sprocket drive out of a tunnel.
Narration: Victor Caroli
"Estroy them!" [again, sic]
  • Action Master vehicles — Edited down from the previous commercial. [75]
Micromasters melt in your mouth, not in your hand.
Hey, daddy-o, where's the drive thru at?


  • Hot Rod Patrol and Construction Patrol [76]
Animation: Cel: Jazz and Prime pick up the Hot Rod Patrol and examine them. Stop-motion toys: The Construction Patrol destroys a bridge, making Scorponok fall into a ravine. Rawr!
Narration: Victor Caroli
  • Hot Rod Patrol / Construction Patrol — Abbreviated (and accelerated) version of the previous commercial. Neil Ross jibbers his lines at hilariously high speed: "Micromasterconstructionpatroldestroythebridge!"


  • Micromaster Combiners/Combiner Transports [77]
Animation: Megatron grabs at a couple of combiner vehicles (Roadburner/Wheel Blaze and Missile Master/Moonrock), only to have them split apart, reconnect, and shoot him in the face. Cement Head and Terror Tread, along with their transport, transform from vehicle to robot/base. A rather wussy Frank Welker soundalike voices Megatron; Roadburner somehow fires a laser from the short end of his cherry picker crane.
Narration: Victor Caroli
  • Micromaster Combiners — Edited down from the previous commercial. [78]


Generation 2

Advertisements for Generation 2 were totally hip to what the hep cats were digging. First they started with a more theatrical, orchestrated version of the original theme song. But that background-music-singing jive was totally bogus, so it was replaced by the "rap music" that all the kids listen to these days. Cel animation was so five minutes ago; these commercials used graphical images made with a hi-tek com-pu-tor. (To be fair, the CGI quality rapidly improved as Generation 2 's run continued, with some of the later ones being modestly impressive for their time.)

1993

Animation: Prime drives down a road and transforms; Ramjet swoops down and transforms to robot mode, then runs and fires. Prime and Ramjet shoot each other and grapple; Prime sends Ramjet flying. There are TWO moons in the sky (Prophetic!).
Narration: Victor Caroli
Going ballistic to destroy the Autobots and conquer mankind, Ramjet IS an eevil Decepticon!"


Yes. Yes you are.
Animation: Highway/vs. Ramjet, recycled from the Generation 2 comics commercial.
Narration: Victor Caroli
"Uhmmm Mmptms Prmmm!"
  • Optimus Prime Edited from the previous commercial.


Animation: Deluge (Decepticon) drives down a race track; Drench pops up in robot mode to attack him; Deluge transforms and fires back.
Narration: Victor Caroli
Blast 'em with hot water to create disturbing imagery find out whose side they're on!
  • Color Changers Edited down from the previous commercial.


LISTEN TO THE CRUSTY RECORDING OF DOOM
Animation: Prime drives and transforms, but something targets his head with a computer readout. Megatron rolls up, transforms and fires, tackling Prime.
Toy segment: Megatron completely trashes a poor Optimus Prime toy, knocking him down a hill, rolling over him in tank mode, etc.
Narration: Victor Caroli, basically saying that Prime sucks and Megatron can kick his ass.
Listen to the voice of DOOM! "Megatronattack." [sic]
  • Megatron Edited from the previous commercial.


  • Jets and cars (Starscream, Ramjet, Inferno, Jazz, Sideswipe) [83]
Animation: Starscream and Ramjet fly over rocky desert; Ramjet transforms and lands. Jazz drives through a roller coaster city highway and transforms.
Narration: Victor Caroli
Inferno's water cannon is rainin' pain!
  • Jets and cars Edited from the previous commercial.


  • Constructicons / Dinobots [84]
Animation: The Constructicons drive at the camera, scraping and tearing up the ground, Bonecrusher transforms into a very off-model robot mode and smashes an electrical box. Devastator smashes the ground, but the three Dinobots emerge from a fissure and attack. Dino-mode Grimlock grabs Devastator by the leg and throws him aside.
Narration: Victor Caroli
They'll blast those Decepticons into extinction!
  • Dinobots Edited from the previous commercial.
  • Constructicons Edited from the previous commercial.

1994

  • Aerialbots / Combaticons [85]
Animation: Five jets soar over a live-action neighborhood; Silverbolt transforms and lands before a hyper-excited kid. "Jet formation!" "Jet transformation!" Superion and Bruticus slug it out in the kid's neighborhood; Superion moves the kid to "safety" five feet away. "That was brutal!" "No, that's BRUTICUS!"
Narration: Victor Caroli (each sold separately)
Sample lyrics: The Combaticons are WARRING / Onslaught is ROARING / He is one metamorphing DUDICUS / They all combine / and kick Superion's behind / as the big bad battling BRUTICUS!


  • Rotor Force / Laser Rods [86]
Animation: At a race track, a live-action kid watches some of the Laser Rods race; Sizzle transforms and punches a pole aside. A moment later, Leadfoot also transforms, and fires a rotor blade.
Narration: Victor Caroli (each sold separately)
Sample lyrics: Flying all around / On the air and on the ground / Transformer rotors are SPINNIN'! / They can change before your eyes / into rotor-shooting guys / When they get into a battle they be WINNIN'!
Holy crap, did Sizzle kill that kid?


Animation: A live-action kid whines about a "battle tank" driving down his suburban street; it changes into Megatron. Fortunately, Prime is parked right behind the kid, and transforms to fight Megatron. "Battle THIS!" A moment later, the kid cheers for truck-mode Prime, only to have another truck transform into Prime — "Uh, over here." Includes Peter Cullen voicing Optimus Prime.
Narration: Victor Caroli (each sold separately)
Sample lyrics: It's heavy metal crunchin' time / as Optimus Prime / goes toe-to-toe with Combat Megatron / Prime is one tough dude / underneath his hood / he's a transformin' missile firin' phenomenon!
  • Combat Heroes Edited from the previous commercial.


  • Dreadwing and Smokescreen [88]
Animation: A kid runs down a city street, fleeing Dreadwing, who strafes the street before transforming to tank mode while Smokescreen flies overhead. On a downtown street, the kid cries for help as Dreadwing and Smokescreen transform to robot mode in front of him ("No one can save you... from mustache-twirling triple-changing Dreadwing!") Electro and Sizzle (yes, Sizzle the Decepticon) drive up and transform, fighting the pair, but in the end they get picked up and smashed into each other by their foes.
Narration:
Sample lyrics: DreadWING / is punishING / his Gatling gun is ILLIN'!
  • Dreadwing Edited from the previous commercial. The evil Dreadwing is a triple changer!
"Autobots! HALP! me." [sic]


Animation:
Narration: Victor Caroli
This commercial is a 15-second version, typically the length of an edited version. To date, no full 30-second version has surfaced online, which is a shame, because it would probably have a rap song.

Beast Wars

Just as Beast Wars represented a revamping of the Transformers brand, the commercials represented a change in the approach to advertising. As a way of changing the feel of the advertising (and possibly as a cost saving measure) Victor Caroli was phased out as the narrator. Starting with the Dinobot/Waspinator/Tarantulas commercial, SUNDAY SUNDAY SUNDAY!!! became the narrator for the remainder of the Beast Era.

The focus of the advertising shifted from covering nearly the entire line, to only advertising the larger Mega and Ultra size class toys. As lower price point figures tend to sell better, a heavier push for the slowing selling large figures made sense. Curiously, and despite being the largest Beast Wars toy, Optimal Optimus does not appear to have gotten a commercial.

1996

"Waspinator ready for Waspinator's close-up, Mr. DeVille-bot."
  • Wave 1 Deluxe class toys [90]
Animation: CGI Bat Optimus Primal and Crocodile Megatron transform slug it out in a swamp.
Narration: Victor Caroli (in probably his last work with Transformers)
Toy segment: New MAXIMALS! Dinobot vs. Terrorsaur. "Evil Waspinator, full of venom, changes like never before, from insect — to high-tech — and puts the sting on Cheetor! But treacherous Tarantula mutates and counter-attacks!" :Includes tail-end bit for the free 2-pack comic.
In the beginning, came the beasts, and all that creeps, crawls and flies. But nature lies, they're robots in disguise!
  • Cheetor and Waspinator [91] - Edited from the previous commercial. Under the skin... lurks a robot within!
  • Dinobot, Waspinator, Tarantulas [92] - Edited from the previous, with narration by SUNDAY SUNDAY SUNDAY!!! and cartoon excerpts of both changing to robot mode.


Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Polar Claw and Scorponok fire their drones at each other to no avail.
A robot in disguise with a bee inside!


Animation: Cartoon excerpts, with both changing to robot mode.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Optimus Primal and Megatron battle amongst plant life.
This commercial remained on television even into Beast Wars' third or fourth year, long after production stopped on the toys shown in the commercial.

1997

Left on the cutting room floor.
Animation: Cartoon excerpt - Inferno transforms, as rendered in "Spider's Game". A crude CGI Cybershark emerges from a shoreline, changes to robot mode and fires.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Inferno and Cybershark roam around a rocky diorama.
New Inferno is evil king of the anthill! With stinger missiles he's the ultimate surprise! (This line is what earned this narrator the placeholder title of SUNDAY SUNDAY SUNDAY!!!)


  • Magnaboss and Tripredacus [96]
Animation: CGI Magnaboss and Tripredacus smack each other around a little.
Narration: SUNDAY SUNDAY SUNDAY
Toy segment: Magnaboss and Tripdredacus combine and ineffectively bounce missiles off each other.
This triple team equals one big bot! Beast Wars are three times as hot!


  • B'Boom and Transquito [97]
Animation: CGI B'Boom pounces on Transquito. They transform and shoot at each other.
Narration: SUNDAY SUNDAY SUNDAY!!
Toy segment: Each toy goes through all three modes in a rocky "desert" set. B'Boom blasts Transquito, burying him in rocks. From beast to bot, the action's three times as hot!
Maximal heroes battle Predacon creeps! There's more than meets the eye to new Mega Beasts!

1998

"Hey, you got wolf in my eagle!" "You got eagle in my wolf!"
Animation: An eagle and a wolf scream in horrifying agony as they're sucked inexoribly toward their searing, fiery death in a lava pit. The lava explodes and beast-mode Silverbolt flies out.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Noble Fuzor Silverbolt fights the evil Predacons Aquasting and Sky Shadow!


  • Mega class Transmetals (Megatron versus Optimus Primal) [99]
Animation: Cartoon excerpt - Transmetal Megatron transforms to robot mode; Primal flies past camera.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Optimus Primal battles the evil Megatron and knocks over a few tin cans.
Mechanized, metalized, in disguise, BEAST WARS! Metalized machines with three modes of mean! TRANSMETALS!

1999

Animation: None.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Evil new Transmetal Rampage and Heroic Depthcharge triple change.
"Heroic Depthcharge triple changes from metallic manta ray to grenade loaded ultra robot!"


You mean the pool table DOESN'T come with the toy?!?
  • Deluxe and Mega class Transmetals II [101]
Animation: Cartoon excerpt - Cheetor breaks out of his room, from "Feral Scream Part 2".
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Evil Dinobot battles the heroic missile maned feline Cheetor and Cybershark!
"Dinobot's gonna whip your robot!"
This commercial marks the shift from using real-time figure transformations to fast motion transformations. The segments are marked as "Sped-Up Footage" in this commercial. Subsequently, they would be marked as "Fast Motion" or "Fast Motion Sequence".
Apparently, Hasbro also thought it necessary to mark part of the Dinobot segment with the disclaimer, "Props not included".


Animation: Cartoon excerpt - Megatron battles Tigerhawk from "Other Victories
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: New giant Megatron and new giant Tigerhawk fly around a canyon diorama and take shots at each other.
"Without sacrifice change, there is no victory!"


Beast Machines

2000

That kid in the back? Way too excited.
  • Deluxe Jetstorm and Optimus Primal [103]
Animation: Cartoon excerpts showing Jetsorm firing at Optimus Primal and Optimus Primal jumping down from somewhere.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Two boys at school fight in the only honorable way—badly transforming Optimus Primal and Jetstorm.
"Three o'clock at the flag pole." "I'll BE there!"
  • Deluxe Jetstorm and Optimus Primal [104] - Edited down from the previous commercial.


Animation: Two excerpts featuring Cheetor transforming.
Narration: None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
Toy segment: two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
The challenge is in the change!


  • Nightscream and Ultra Jetstorm [106]
    "Nightscream likes EXTRA ketchup on his fries!" (Actual dialog)
Animation: Excerpts of Jetstorm and Nightscream transforming.
Narration: None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
Toy segment: Two kids ordering food are informed by the lady behind the counter that there are only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup on his fries!" Jetstorm Kid warns him not to push it.
"You're grounded Jetlag!"


Animorphs

  • A brief explanation of the Animorph story, ending with one of the characters saying "Animorphs, Transformers!" Features Jake and Tobias, plus one of the Yeerks. The synthesized "Transformers!" digital voice plays at the end.

Robots in Disguise

2001

Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.
  • Optimus Prime and Ultra Magnus [107]
Animation: Megatron transforms, and Optimus Prime finds himself surrounded by the Predacons.
Narration: Guy who sounds like he's talking from behind a door.
Toy segment: Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine! One of the kids had a poster for the 1986 animated movie in his room.
The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
  • Optimus Prime and Ultra Magnus [108] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the RID commercials. Also, the background music doesn't stop while the kids shout to each other from their windows.


Nope, still not fearsome or impressive.
  • Megatron, Sky-Byte and Deluxe Cars [109]
Animation: CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with correct voice) talking, Optimus transforming, Sky-Byte taking a chunk out of the rear of a moving vehicle, .
Narration:
Toy segment: Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
"Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.


  • Team Bullet Train and Galvatron [110]
Animation: Cartoon excerpts - Team Bullet Train finishes forming Railracer; Galvatron says "Foolish Autobots! Bring it on!".
Narration: Unknown
Toy segment: Two kids play with the bullet trains aboard a subway car.
  • Team Bullet Train and Galvatron [111] - Edited from the previous commercial.


  • Landfill and Ruination
Animation:
Narration:
Toy segment:

Armada

2002

Toonami ad, made of excerpts from the first three episodes of Armada. Narrated by Peter Cullen.


  • Mini-Cons, Red Alert, Starscream, Megatron [113]
Animation: From a sand background, CGI Sonar emerges from a Mini-Con storage panel. Sped-up cartoon footage of Megatron transforming.
Narration: Even Keel
Toy segment: Kids play with the toys in a sandy environment with a sunset background. Woo woo woo woo. "Swindle. Starscream. Missiles away. Power link Mini-Cons for maximum firepower!"
Kidmation: Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
Newww Transformers Armada. With powerlinking Mini-Con warriors!


  • Megatron and Optimus Prime [114]
Animation: From a watery background, CGI Grindor emerges from a storage panel. Cartoon excerpt: Optimus Prime stock footage.
Narration: Even Keel
Toy segment: Kids play with the toys in a sand-laden diorama environment. That can't be good for Prime's electronic innards.
Kidmation: The large-mouthed kids again, with different toys.


Walky's dream job.
  • Laserbeak, Hot Shot, Demolishor [115]
Narration: Even Keel
Animation: From an ice background, CGI Jolt emerges from a storage panel. Cartoon excerpts: Hot Shot stock footage; Demolishor and Cyclonus running and firing.
Toy segment: Kids play with the toys in a snowy diorama environment.
Kidmation: The large-mouthed kids yet again, with different toys.
  • Laserbeak, Hot Shot, Demolishor [116] - Edited down from previous commercial.

2003

  • Galvatron, Scavenger, Jetfire, Optimus Prime [117]
Narration: Even Keel
Animation: Cartoon stock footage of Optimus Prime
Toy segment: In what looks like a Santiago Calatrava building, Scavenger takes on Galvatron; Jetfire and Prime combine to counterattack.
Kidmation: Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"


  • Blurr, Sideways, Thrust, Sideswipe [118]
Narration: Even Keel
Toy segment: Kids play with the toys in some kind of modernist corporate office setting.
Kidmation: Back-to-back for the final stand again, this time against the corporate office's windows.
Another battle for ultimate control! "Blurr attacks!" And Sideways betrays.'


Animation: Excerpt from Transformers: The Movie of Unicron slamming his hand down on Cybertron's surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
Narration: Even Keel
Toy segment: A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
"Obviously, Optimus Prime, that would not be you!"

2004

  • Playstation 2 Armada game [120]
Starscream: "There's no escape. Soundtrack is "Wishbone" by the band Dropbox, who are actually shown rocking out between excerpts of game footage.
The ultimate conflict begins.

Energon

2004

  • Scorponok and Optimus Prime [121]
Narration: Even Keel, with the cartoon's theme music.
Toy segment: Kids playing with the toys in what looks like a basement or maybe a warehouse.
Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.


  • Starscream, Terrorcons, Deluxe Autobots [122]
Narration: Even Keel. "Decepticons attack with Hyper Power."
Toy segment: Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
Kidmation: The three kids drop separately into the rotoscope and mouth along to the song while holding up Hot Shot powerlinxed with Rodimus, Starscream and Inferno powerlinxed with Prowl.


  • Omega Supreme and Megatron [123]
Animation: Cartoon excerpt: Omega spins around in space.
Narration: Even Keel
Kidmation: Two serious-faced kids on a split screen hold up Omega and Megatron, while mouthing along with the hard rock theme song.
"Your weapons are useless against Prince of Space him!"

Cybertron

2005

And you thought Sari's key was impressive.
  • Optimus Prime, Megatron, Starscream [124]
Narration: Dramatic Guy
Live-action segment: A kid runs down a laser-lit passageway with a frisbee-sized Cyber Planet Key, which he uses to unlock a giant door, which open to reveal a giant CG Cybertron Optimus Prime!
Toy segment: Optimus Prime uses his Cyber Key Power to take down Megatron, but the giant Starscream has his own Cyber Key!
You can go to Transformers.com! Ask your parents first.
  • Starscream [125] - Edited down from previous commercial, with new narration focusing solely on Starscream.

2006

Somehow more exciting than the tv show.
  • Crumplezone, Downshift, Evac [126]
Narration: Dramatic Guy
Toy segment: A whole little plot plays out in a impressive-looking diorama environment. Dark Crumplezone steals a silver-bordered Earth Cyber Key! He transforms into vehicle mode, uses the Cyber Key Power and races off with the heroic Autobots Downshift and Evac in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
Notably, Paul Oakenfold's Cybertron theme music is not used.
Ask your parents to take you to Transformers.com!

Star Wars Transformers

2006

  • Darth Vader and Obi-Wan Kenobi [127]
Narration: Unknown
Toy segment: Two kids, one dressed as a Sith Lord and the other a Jedi Knight, play with their respective toys.
Features excerpts of Darth Vader from Episode IV: A New Hope and Episode V: The Empire Strikes Back.
NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!

Attacktix

2006

  • Attacktix Intergalactic Showdown [128]
Narration: Unknown
Toy segment: Group of kids battle with Star Wars and Transformers Attacktix figures upon a table top.
"Optimus Prime beat Darth Vader? No. Way." Find out with Attacktix.

Transformers (2007) movie

The 2007 live-action movie saw a merchandising blitz that surpassed even Generation 1's commercial onslaught. Numerous trailers were edited together, and tie-in commercials ranged from Burger King to Chevrolet.


Trailers

  • Teaser trailer: Premiered 29 June 2006 in front of Pirates of the Caribbean: Dead Man's Chest. In 2003, the Beagle 2 Mars Rover was launched. Features "blurry footage" from the Mars lander, which is then destroyed by a shadowy robotic figure. It was the only warning we would ever get. Included as a DVD extra.
  • Theatrical trailer #1: Premiered 20 December 2006. "Whatever fell out of the sky ended up right here behind me..." On July 4... Our world... will be TRANSFORMED. Notable for the horrifically grating electronic "music" of the second half. Included as a DVD extra (oddly labeled as Trailer #2.)
  • Theatrical trailer #2: Premiered 8 January 2007. Decepticon-centered trailer. Humanoids of Planet Earth... surrender... or be TRANSFORMED. Includes the horrible scraping electronic non-music.
  • Theatrical trailer #3: Premiered 30 March 2007. They are already here... hiding in plain sight. "You gotta get in the car. Trust me!"
  • Theatrical trailer #4: Premiered 18 May 2007. "Got a little surprise for ya, son." Starts off with various boy-and-his-car clips, then the Autobots arriving to Earth. Most have come to destroy us... some have come to protect us. Additional focus points include Prime transforming in the alley, Sector 7 capturing Bumblebee, and Bonecrusher tackling Prime. "Bring it!!" Included as a DVD extra.

TV spots

  • Hidden: Air date 31 March 2007. They are already here... hiding in plain sight.
  • Destiny: Air date 30 March 2007. "Driver don't pick the car." Some will come to defend us. Most will come to destroy us.
  • ?: Air date 16 May 2007. From Director Michael Bay.. and executive producer Steven Spielberg...
  • Declare: Air date 21 May 2007. They are like nothing we've ever seen... and they've come to take our planet.
  • Vibration: Air date 21 May 2007. They can take any shape... they can hide anywhere.
  • Nickelodeon spot: Air date 29 May 2007. On July 4th... they're teaming up... to transform our world. Focus on Sam and Bumblebee. Has two endings: "Not so tough without a head, are you?" and "If my parents see you they're gonna freak out!"
  • ?: focus on Bonecrusher.
  • Superevent: Air date 24 June 2007. "WE'RE UNDER ATTACK!"

TV tie-in commercials

Burger King

  • Optimus Prime walks up to the drive-thru and orders a Whopper, only to be told that he needs a vehicle. He promptly transforms to truck mode, only to be informed that he also needs a driver. "Oh, come on!" Includes tail-end promo for Burger King freebie Transformer toys. Additional tie-ins were available through Burger King's web site.

General Motors

  • Chevy Transform Your Ride Sale
  • In the city, a guy leads his ladyfriend to where his car is parked. Unfortunately, Blackout lands nearby and blasts the car to scrap before stalking off, prompting the guy to shriek like a girl.
  • Optimus Prime comes crashing down onto the street, crushing a man's car. "My bad," he apologizes. "You better believe it's your bad. It's real bad -- my wheels!!"
  • A man hands his ticket to a valet drive, but Megatron comes soaring out of the sky and crushes the man's SUV under his foot and throwing vehicles aside. "Wow! Look at your car! Eh, he just kinda BIUM!! chucked it outta-- uh...I don't think we're liable for that."
  • A woman repeats the valet experience. "Look at that! AWESOME! ....not for you."


Need a new car or truck?

Lunchables

If an evil killer alien robot endorses it, how can it be bad?

Mountain Dew

  • "Transform your summer": a late-twenties loft dweller yells at his toaster for taking the last Mountain Dew, prompting his roommates to drag him away... while behind their backs, the toaster converts to a soda-bearing mechanical monster and does a defiant little dance. Tail segment advertises the Transform Your Summer contest.

Transformers The Game

  • No narration: Prime and Megatron face off. Summer 2007.
  • Optimus Prime narrates: "Protect... or destroy. Good... or evil. Where you stand is a question of choice."

Verizon FiOS

  • Michael Bay commands things to be AWESOME. Walking around his massive estate, Bay cues up tigers, life-size Bumblebee props, and explosions on demand. In an extended version, Bay bashes aside the Nokia robot.

Toy commercials

  • Movie characters.
Narration: unknown
Features: Megatron, Prime, and other movie guys.
"The Transformers' war... has invaded our wold. And the Earth is no match for the evil Decepticons!"

Animated

Bulkhead isn't small! He's just faaaar away.

Toys

The evil Starscream prepares to attack, with the evil Decepticons Blackarachnia and... Lockdown? Luckily, Optimus Prime, Bumblebee, Prowl, and Bulkhead are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.

McDonald's Happy Meal toys

Kids play with Animated Happy Meal Toys inside a giant, Happy Meal Box-shaped Spaceship. Inexplicably, MOVIE Optimus Prime appears in the background.

Revenge of the Fallen

The February 1, 2009, Super Bowl TV spot heralded the return of the grating metallic sound, which now sounded like a Tripod from Steven Spielberg's War of the Worlds.

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