Hasbro Q&A/May 2009

Question archive, and links to the answers from, the May 2009 Hasbro Q&As, which the answers slipped until after BotCon, i.e., they were two weeks late and actually arrived in early June.

Questions

AllSpark.com

1. How long is the ROTF line scheduled to run? While there may not yet be a concrete end date yet, is there product slated through Christmas '09 or even Spring of '10? When it ends, will we see a return to Animated and Universe, or something new?
2. Is there a difference between obscure characters and brand new characters to the Hasbro design team? Do Hasbro's toy designers prefer to have complete freedom in designing a toy (or repainting an existing one) to make a brand new character or the challenge of modernizing the appearance of an old character (either through a new mold or repaints) while still keeping it recognizable as being the same character?
3. Transformers fans have noticed that a number of the recent secondary and tertiary retail store exclusives have been prior figures in new packaging. For an example, there are the Cybertron Scouts in Universe packaging. Why is this done? Is it excess/leftover stock simply put into new packaging, or new stock manufactured solely for the re-release?

• Allspark.com answers