Robot Heroes (toyline)

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This article is about the Robot Heroes toyline.. For the Robot Heroes book, see I Am Optimus Prime (Robot Heroes).
An army of cute, one thousand strong.

The Robot Heroes line is the Transformers entry into Hasbro's series of adorable, little-kid-friendly lines of characters from popular franchises. It was preceded by Star Wars (in various incarnations, finally now under the name Galactic Heroes) and Marvel (under the banner Superhero Squad) lines, and has been continued by Indiana Jones (Adventure Heroes), Toy Story (Toy Chest Heroes) and G.I. Joe line (Combat Heroes) that was launched with a San Diego Comic Convention 2008 exclusive.

Each Robot Heroes figure is approximately two inches tall and constructed of soft, pliable PVC plastic. The characters are sculpted in a super deformed style, with exaggerated limbs and smiling expressions (well, for those characters with mouths). Articulation is limited to neck and shoulder swivels (for characters with conventional humanoid bodies, at least). It is notable that the Transformers Robot Heroes figures are more dynamically posed than most such figures from other franchises.

In June 2009, IDW Publishing launched a comic based around the toyline.

Transformers (2007 film) line

Mass retail two-packs

Wave 1 (G1 characters)

Wave 2 (G1 characters)

Wave 3 (G1 characters)

Wave 4 (movie characters wave 1)

Wave 5 (movie characters wave 2)

Wave 6 (movie characters wave 3)

  • Ironhide & Dispensor
  • AllSpark Bumblebee & Starscream
  • Battle Jazz (redeco of Wave 4 figure) & Megatron
  • Optimus Prime & Barricade

Exclusives

Best Buy exclusives

These figures were exclusively available at Best Buy stores as a bonus pack-in with the Special Edition version of the Transformers Movie DVD.

Wal-Mart exclusives

  • Decepticon Sneak Attack five-pack (G1 characters), containing:
  • The Final Battle five-pack (Movie characters), containing:

Universe (2008)

Mass retail two-packs

Wave 1

Wave 2

Wave 3

Wave 4

International release (Singapore/Australia, Germany/UK)

Canceled

Transformers: Revenge of the Fallen line

Mass retail two-packs

Wave 1

Wave 2

Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Mass retail "Battle Scenes" multi-packs

Wave 1

  • "Battle for the Allspark", contains:
  • "Battle of the Fallen", contains:

Blind-packs

Numerous early Robot Heroes were re-issued in new, "blindpacked" packaging in international regions such as Malaysia (appearing in 7-11s there in December 2008) and the United Kingdom (appearing in Tesco stores in June 2009). They have not, as yet, been released in North America. The figures sold in single-packs, as opposed to the traditional double-pack, and are sealed within an opaque baggie, rather than a blister card. Each figure comes with a short bio card, and a catalogue advertising the available figures. They are deliciously cheap, retailing at either £1.00 or £1.99 (where the standard two-packs have customarily retailed at £5.99, rising to £6.99 for Revenge of the Fallen).

The blindpacked range includes all 24 figures from the original four waves of the Robot Heroes line, comprising a mixture of Generation 1 and movie characters. Somewhat surprisingly, the line also includes the figures from Wal-Mart's "Decepticon Sneak Attack" box-set, with the exception of "Supermetal Finish" Megatron, and even more inexplicably, the movie Cliffjumper and "Battle Damaged" Optimus Prime figures previously available only as DVD exclusives at Best Buy.

Bizarrely (yet rather awesomely), the Rodimus figure is sold under the character's original name of "Hot Rod".

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