Easter egg

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Hey, is that Devcon in Passive Aggression? Cool!

An Easter egg is a special treat hidden in something, (a comic book, a web site, a DVD) as a reward for the person who finds it. Since an Easter egg presumably requires extra effort to find or recognize, it represents a reward for the more 'hardcore' fan. The term has been in use for decades, while the practice of hiding information in artwork goes back millennium. Naturally, Transformers fiction, and the occasional toy, is replete with them.

Trivia