Funstore

Commencing operations in 1999, Funstore was an online retailer based in the United Kingdom. A joint venture between the venerable toy retailer Hamleys and Hasbro, Funstore bucked market traditions of the time by joining together in an E-commerce branding partnership to operate the retailer, though Hasbro's involvement was not made obvious due to the fact the site was being run by Hasbro under the Hamleys brand name. E-commerce software developer Actinic designed Funstore's software under a very tight timeframe to fulfil Hasbro's desire to catch the 1999 Christmas market.

Unusually, Hasbro also included products made by their competitors (though packaged under Hamleys' own brand name), such as Mattel's Barbie.

Funstore later ceased operations with the advent of Hamleys' own online retail outlet and Hasbro UK's version of Hasbro Toy Shop (which has since also ceased operations).

External links

• September 16, 1999 article at Computer Weekly.com on the Funstore.