Eric Siebenaler

Eric Siebenaler is Hasbro's current Lead Designer on Transformers. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined the Transformers team in 2002, and his first design was Armada Laserbeak. When Aaron Archer was promoted to "Design Director" in late 2004, Siebenaler was also advanced into Archer's former job title.

Armada

• Laserbeak

Cybertron

• Optimus Prime
• Downshift
• Quickmix
• Overhaul
• Brakedown
• Evac
• Early Primus concept work

From Teletraan I: The Transformers Wiki, a Wikia wiki.