Eric Siebenaler

Eric at BotCon 2005

Eric Siebenaler is Hasbro's current Lead Designer on Transformers. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined the Transformers team in 2002, and his first design was Armada Laserbeak. When Aaron Archer was promoted to "Design Director" in late 2004, Siebenaler was also advanced into Archer's former job title. Recently, Siebenaler was largely responsible for developing the new Transformers Animated series.

Armada

• Laserbeak
• Tidal Wave

Energon

• Cliffjumper
• Downshift

Cybertron

• Brakedown
• Downshift
• Evac
• Optimus Prime
• Overhaul
• Quickmix
• Early Primus concept work

From Teletraan I: The Transformers Wiki, a Wikia wiki.