Seven
A subsidiary of Takara, Seven released several lines of Transformer artifacts in Japan. These included Transform Jr, Model Kits, Decoy Giftsets, Vinyl figures and the Sunstreaker/Countach Super Tuning and Honda City Turbo Transforming Toys. Because of the TF packaging Seven's lesser known items are often referred to as "Jr" items, though they're technically not. Seven toys are known as hook toys, as they were cheaper toys that don't command their own shelf spot in a toyshop, and could hang on hooks on the wall.
The Seven logo セブン can be seen on the front of the boxes and Takara is denoted by a small diamond or square sticker of varying colors.
Toys
Transform TF Block
- Sunstreaker (1985)
Transform Jr
The most well known of the products released by Seven. Transform Jr are commonly known as Transformer Juniors.
Model Kits
There are two series' of kits, the first comprises 5 series 3 Kabaya kits (Magnus, Blitzwing, Rumble/Ravage, Blaster and which were released in 1986). The kits are identicle to the Kabaya releases, but they have different boxes.
The other series consist of 3 sets.
Set A. Soundwave VS Gears
Set B. Brawn (Gong) VS Windcharger (charger)
Sec C. Reflector
The moulds originate from 3 seperate Microchange candy model kit lines. In the microman line they were offered as single kits, and in the Takara/Seven they are paired as giftsets.
Where does leave Reflector you ask? Well this is probably the most interesting of the kits. In the Microchange packaging, 2 kits made 3 toys. One kit for one, and another kit for two. However a camera could be made from each set. They could also combine to form a larger camera with a flash. This is how Reflector is offered in the Takara/Seven set. So basically you can make reflector, three robots, or two seperate cameras.
Decoys
All 53 peach decoys released were from Seven. They were randomly packaged in various boxed and carded sets.
Vinyl Figures
Vinyl figures of Optimus Prime, Metroplex, Rodimus Convoy, Ultra Magnus and Galvatron were included with other seven products or various novelty play items. The VS sets, all of which include toy guns, are labeled as "Exciting"(エキサイティング).
- C-70 Metroflex "Soft Robo" (ソフトロボ) figure
- C-77 Rodimus Convoy VS D-62 Galvatron (1986) figures
- Dart Gun Set with Ultra Magnus figure
- Metroflex VS Trypticon Water Gun Set with Metroflex figure
- Scramble Gun Set Part 1 Optimus Prime VS Megatron (1986) with Optimus Prime figure. This set also included 4 randomly assigned peach decoys
- Scramble Gun Set Part 2 Ultra Magnus VS Galvatron (1986) with Ultra Magnus figure. This set also included 4 randomly assigned peach decoys
Other Sets
- C-70 Metroflex and C-77 Rodimus Convoy Watch Set, includes diecast figures of both Metroflex and Rodimus Convoy
Notes
- Vinyl Galvatron was also included in a multipack with Ultra Magnus under the Jr line.
- The TF packaging had also used by another licensee Maruka Toys who produced extra large keshigomu of Megatron and Optimus Prime.
