Arms Up Campaign

The Arms Up Campaign was a TakaraTomy contest held in 2012.

Special codes were included on flyers in every Transformers Prime "Arms Micron"-series toy, EZ Collection toy, and the Gacha Microns. Fans could input these codes into the TakaraTomy website between June 1 and September 28. Each code entered the player in a lottery for the prizes; the more codes entered, the (slightly) better the odds, though redundant codes weren't counted.

Prizes

The prizes were drawn and shipped out at some point in November.

• First Prize: Golden Optimus Prime (with Golden O.P.), 20 awarded.
• Second Prize: Display stand for Optimus Prime with sounds, 50 awarded
• Third Prize: Golden Hades, 100 awarded
• Entry Prizes: ???