Hub Network
| The name or term "Hub" refers to more than one character or idea. For a list of other meanings, see Hub (disambiguation). |
Hub Network, previously known as the Hasbro-Discovery Communications Joint Venture Network and The Hub, is a cable television network in the United States owned by Hub Television Networks, LLC, formerly known as Hasbro-Discovery Communications Joint Venture[1]. It began broadcasting October 10, 2010, replacing the channel formerly known as Discovery Kids.
Hub Network is the outlet for the Transformers: Prime, My Little Pony: Friendship is Magic and G.I. Joe: Renegades cartoons. In the 2011-12 season, Transformers: Rescue Bots also joined the network's line-up. Its management team is headed up by Margaret Loesch, a veteran of the Transformers brand who worked on the original cartoon, which airs weeknights on the channel.
Hub Network broadcasts of the original cartoon (billed as The Transformers: Generation 1) aired late weeknights, while Prime is aired in the Saturday Mash Up block. On July 9, 2012, Hub Network also added Transformers Animated to their lineup.
Despite a few minor hits like Transformers (yay!) and My Little Pony, Hub Network was known for having low ratings with its target demographic: it averaged 56,000 viewers aged 2-11 each day by the end of May 2013. However, these ratings have been slowly but steadily going up since 2010, and it's not far off equaling its rival Nicktoons (80,000 a day -- it's a competitive market! In context, Nickelodeon and the Disney Channel both average about a million viewers aged 2-11). [2]
Footnotes
- ↑ Margaret Loesch was originally announced as President of "Hasbro-Discovery Communications Joint Venture." A bit like inventing "New Technology #3" in Sid Meyers Civilization., isn't it?
- ↑ The Day: Kids’ channel, struggling to find viewers, looks to ‘SheZow’ to help boost ratings (May 30th 2013)
