Titan Heroes
Titan Heroes is a cross-property brand used by Hasbro to sell 12" or larger figures that are inexpensive to produce, durable, and minimally articulated. While the implementation in other properties worked out okay, something went horribly wrong with the first wave of Transformers: Prime Titan Heroes. Despite pretty much everyone's first impression, these were not third party knockoffs.
They first appeared at Toys"R"Us in late spring 2013 ($25 for 16", $10 for 12") and trickled into other stores, although the 16" variety seems to only be sold at Toys"R"Us. By the end of 2013 it was possible to buy a two-pack of the 12" versions for $9.99 at Walgreens, with a $4 off coupon... and people still felt vaguely ripped off.
Transformers: Prime
12" assortment
16" assortment
Age of Extinction
The line was expanded somewhat for the Age of Extinction toyline, featuring a greater variety of characters and explicitly marketed under the 'Titan' banner. The 16" figures now include a weapon accessory.
Titan Heroes (12")
Titan Guardians (16")
- Optimus Prime (Silver Knight, with sword)
- Grimlock (with mace)
Store exclusives
Kmart
- Optimus Prime (Evasion Mode, with sword and electronics)
Target
- Silver Knight Optimus Prime (redeco of Titan Hero)
Notes
- The phrase "Titan Heroes" is not found on the first wave packaging. However, similar toys in other lines do use the term.
- The first wave packaging looks like a box but is actually more of a card wrapped into a box shape. It includes bio notes and tech spec numbers.
- The figures are fused together rather than held with screws, so they cannot be easily taken apart for customization or part-harvesting.
