Titan Heroes

Optimus has since learned not to sign licensing contracts without reading them.

Titan Heroes is a cross-property brand used by Hasbro to sell 12" or larger figures that are inexpensive to produce, durable, and minimally articulated. While the implementation in other properties worked out okay, the complex nature of many character designs left the Transformers offerings looking woefully under-painted and often misproportioned. Despite pretty much everyone's first impression, these were not third party knockoffs.

They also suck. Really suck.

Transformers: Prime

The line's initial offering of Transformers: Prime figures first appeared at Toys"R"Us in late spring 2013 ($25 for 16", $10 for 12") and trickled into other stores, although the 16" variety seems to only be sold at Toys"R"Us. By the end of 2013 it was possible to buy a two-pack of the 12" versions for $9.99 at Walgreens, with a $4 off coupon... and people still felt vaguely ripped off.

12" assortment

• Bumblebee
• Optimus Prime

16" assortment

• Bumblebee
• Optimus Prime

Beast Hunters

For the Beast Hunters subline imprint, a range of PVC 6" Titan Guardians was introduced at a $7.99 pricepoint.

• Bumblebee
• Optimus Prime
• Megatron
• Shockwave

Age of Extinction

For the Age of Extinction toyline, the line returned to the 12" and 16" sizes, now titled Titan Heroes ($9.99) and Titan Guardians ($19.99) respectively.

Titan Heroes

• Bumblebee
• Autobot Drift
• Optimus Prime
• Lockdown

Titan Guardians

• Optimus Prime (Evasion Mode design)
• Grimlock

Exclusives

San Diego Comic-Con 2013

• Titan Guardians action figure set

A set of five 6" PVC Titan Guardian figures representing Generation 1 characters. Includes Optimus Prime, Grimlock, Megatron, Starscream and Soundwave.

Age of Extinction

Big W

• Optimus Prime (12", Silver Knight design, includes sword)
• Grimlock (12", includes mace)

Kmart

• Optimus Prime (12", Evasion Mode design, includes sword and electronics)

Target

• Silver Knight Optimus Prime (redeco of Age of Extinction Titan Hero Optimus Prime)

Notes

• The phrase "Titan Heroes" is not found on the first wave packaging. However, similar toys in other lines do use the term.
• The first wave packaging looks like a box but is actually more of a card wrapped into a box shape. It includes bio notes and tech spec numbers.
• The figures are fused together rather than held with screws, so they cannot be easily taken apart for customization or part-harvesting.