Hub Network
| This article is about . For other uses of "Hub", see Hub (disambiguation)|The name or term "Hub" refers to more than one character or idea. For a list of other meanings, see Hub (disambiguation).}} |
Hub Network, previously known as the Hasbro-Discovery Communications Joint Venture Network and The Hub, is a cable television network in the United States owned by Hub Television Networks, LLC, formerly known as Hasbro-Discovery Communications Joint Venture<ref> Margaret Loesch was originally announced as President of "Hasbro-Discovery Communications Joint Venture." A bit like inventing "New Technology #3" in Sid Meyers Civilization., isn't it?</ref>. It began broadcasting October 10, 2010, replacing the channel formerly known as Discovery Kids.
Hub Network is the outlet for the Transformers: Prime, My Little Pony: Friendship is Magic and G.I. Joe: Renegades cartoons. In the 2011-12 season, Transformers: Rescue Bots also joined the network's line-up. In 2015, a new Robots in Disguise series will air on the network. From 2010 through 2014, its management team was headed up by Margaret Loesch, a veteran of the Transformers brand who worked on the original cartoon.
Hub Network broadcasts of the original cartoon (billed as The Transformers: Generation 1) aired late weeknights, while Prime aired in the Saturday Mash Up block. On July 9, 2012, Hub Network also added Transformers Animated to their lineup.
Despite a few minor hits like Transformers (yay!) and My Little Pony, Hub Network was known for having low ratings with its target demographic: it averaged 56,000 viewers aged 2-11 each day by the end of May 2013. However, these ratings have been slowly but steadily going up since 2010, and it's not far off equaling its rival Nicktoons (80,000 a day — it's a competitive market! In context, Nickelodeon and the Disney Channel both average about a million viewers aged 2-11). <ref>The Day: Kids’ channel, struggling to find viewers, looks to ‘SheZow’ to help boost ratings (May 30th 2013)</ref>
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