Choirock Contents Company
Choirock Contents Company (formerly known as Sonov Entertainment from March 6, 2003 to October 5, 2010) is a South Korean toy and animation company (and former South Korean video game developer and publisher) founded on March 6, 2003 by Sonokong's former CEO Shin Gyu Choi. Though in its initial years as a toy company from 2013, Sonokong would distribute Choirock's own transforming robot toylines like Hello Carbot and Mecard to great success until Choirock could stand on its own since 2018, and their in-house brands are popular to this day a decade in.
(Infamously, Mecard was brought to the United States in 2017 by Mattel and sued by Spin Master falsely claiming they were infringing on Bakugan patents.)
On August 30, 2024, Choirock would acquire the rights to distribute Hasbro's Transformers and other brands in Korea, taking over from the Hasbro Korea division. Fittingly poetic.