TV-Loonland

TV-Loonland AG was a German brand management company that dealt with the production and distribution of children's television series around the world.

In October 2000, Loonland acquired all of Sony Wonder's TV assets from their owner Sony Music Entertainment, including Sunbow Entertainment and the rights to several Hasbro television series part of Sunbow's catalog, including The Transformers and G.I. Joe , as well as the Japanese Transformers spin-off series The Headmasters, Super-God Masterforce and Victory. As part of the deal, the latter retained US distribution (which already was being done by Rhino Entertainment) and the international music rights to Sony Wonder's TV catalog.

In 2002, Loonland purchased a stake in UK DVD distributor Metrodome and later transitioned it to a majority stake by 2003. With this deal, TV-Loonland ended Sunbow/Sony Wonder's existing deal with Maverick Entertainment and released DVDs of the Generation 1 cartoon and other material they owned through them in the United Kingdom.

After coming into severe financial trouble, TV-Loonland sold the worldwide rights of the Sunbow television series based on Hasbro's properties to Hasbro for a total $US 7 million, presumably in a desperate attempt to garner quick money. The deal was reported on May 14, 2008.<ref>TV Shows on DVD article, "Transformers - Hasbro Pays US$7 Million to Reacquire Distro Rights to Transformers, G.I. Joe & Others!"</ref> In March 2009, the company signed a new home entertainment deal with Hasbro to include non-North American home entertainment rights to The Transformers alongside G.I. Joe and the film My Little Pony: Twinkle Wish Adventure.<ref>https://www.awn.com/news/tv-loonland-acquires-home-ent-rights-my-little-pony-transformers-gi-joe</ref>

In November 2009, TV-Loonland announced they would file for bankruptcy.<ref>https://www.hollywoodreporter.com/business/business-news/tv-loonland-files-bankruptcy-protection-92162/</ref> The rest of TV-Loonland's content library was bought by a German company called m4e AG (Made 4 Entertainment) in 2011.

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