Editing LEGO

[[File:LEGO logo.jpg|thumb|"You are the most talented, most interesting, and most extraordinary person in the universe. And you are capable of amazing things. Because you are the Special."]]
'''The LEGO Group''' (often simplified as '''LEGO''') is a Danish toy company, famous worldwide for their wildly successful line of plastic construction bricks fittingly called "''LEGO''", which… ahem… "[[Knockoff|inspired]]" [[Hasbro]]'s ''[[Built to Rule!]]'' and ''[[Kre-O]]'' toy brick lines, as well as those of Kawada Co. Ltd's [[Diablock]] and some of the releases under the [[Nezha: Transformers (toyline)|Nezha: Transformers]] brand in China.

Despite being most famous for their trademark interlocking bricks, LEGO actually started off producing wooden toys in [[1932]], before their now-famous [[fandom:Brickipedia:System|brick system]] in [[1949]] and its subsequent overhauled "stud and tube" design in [[1958]]. Despite some financial woes in the late 90s and early 2000s, LEGO has ultimately rebounded and established itself as a major juggernaut in the toy industry, surpassing both [[Hasbro]] and [[Mattel]] as the most successful toy company in the world since roughly [[2017]] <ref>[https://www.retaildetail.eu/news/general/lego-worlds-largest-toy-manufacturer-first-time/ "Lego is world's largest toy manufacturer for the first time"] on Retail Detail</ref>.

Beginning in [[2022]], they started collaborating with Hasbro and [[TakaraTomy]] on producing [[Transformers]] sets under the adult collector-oriented ''Icons'' theme. Their offerings later expanded into the [[Super deformed|super deformed]] ''BrickHeadz'' theme in 2025.

==Overview==
[[File:LEGO-31007.jpg|thumb|left|[[Springer (G1)|Coincidence]], [[homage]], or [[IP infringement|infringement]]? [[You]] decide!|250px]]LEGO produces building sets themed around both their own original brandings—either of "evergreen" themes like ''City'' / ''Town'', ''TECHNIC'', ''Castle'', and ''Creator'' or more fantasy-oriented ones like ''Ninjago'', ''BIONICLE'', ''Monkie Kid'', the fan-nicknamed "Classic Space" (and the many other ''Space''-derived  toylines like ''Blacktron'', ''M-Tron'', ''Life on Mars'', etc.)  —and, of course, they've also produced sets for nearly every major intellectual property in existence, like ''[[Star Wars (franchise)|Star Wars]]'', [[Marvel Comics|Marvel]], [[DC Comics|DC]], ''Harry Potter'' (regrettably), ''[[Jurassic Park]]'', ''[[Huffer (Animated)|Mario]]'', ''[[Sonic the Hedgehog (video game)|Sonic the Hedgehog]]'', ''[[Minecraft]]'', ''[[Mickey Mouse|Mickey Mouse & Friends]]'', and, as of 2025; with even ''[[Pokeformers|Pokémon]]'' sets being on the pipeline. Many of their licensed properties would later get video games developed by [[Traveller's Tales]], through publisher [[Warner Bros.|Warner Bros. Interactive Entertainment]]. In [[2014]], LEGO ventured onto the big screen with ''The LEGO Movie'' (also released through Warner Bros.), and expanded it out into a small film franchise that featured some of the aforementioned licensed properties they have access to, until the 5-year deal between LEGO and Warner Bros. was up in [[2019]].

Before Lego's official foray into Transformers, the Danish brand had already produced more than a few sets with transforming robots in the past: for instance, a lot of mechas in space themes like ''Life on Mars'' can convert from their robotic modes into simple spaceships through [[Partformer|the disassembly and reassembly of individual modules]], other mechas in later themes like Bladvic's Rumble Bear in ''Legends of Chima'' and Lance's Mecha Horse in ''Nexo Knights'' can convert into wheeled vehicle modes without requiring any disassembly, and perhaps most famously, the Bohrok from the ''BIONICLE'' theme can fold up into spheres. Similarly, a lot of ''Creator'' sets with multiple builds have also featured robots as primary builds that can be disassembled and reassembled into vehicles as secondary and tertiary builds, perhaps the most classically Transformers-looking one being 31007 Power Mech, a lime green robot that can be transformed into either a pick-up truck or a helicopter — a little bit like [[Springer (G1)|someone else]].

In [[2022]], LEGO released their first officially licensed ''LEGO''/''Transformers'' collaboration project, [[Optimus Prime (G1)/toys#LEGO|''LEGO Icons'' 10302 Optimus Prime]], designed by former Hasbro employee [[Joe Kyde]]. This was followed up in [[2024]] with [[Bumblebee (G1)/toys#LEGO|10338 Bumblebee]], also designed in the initial stages by Joe Kyde and later expanded upon with the help of other LEGO designers like Samuel Liltorp Johnson, Nathan Davis, Ashwin Visser, and Yoel Mazur. A pair of ''BrickHeadz'' sets also based on Optimus Prime and Bumblebee were released in [[2025]], and a Soundwave set - the first Decepticon made by LEGO - is meant to release later in the same year.

==Toys==
===Icons===
The ''Icons'' toyline is LEGO's premier adult collector-oriented theme, primarily featuring large, complex, and expensive builds (so, in a sense; the equivalent of what [[Masterpiece]] / [[MPG]] is for ''Transformers'' collecting). The first LEGO ''Transformers'' sets would all be large-sized releases under this theme, all of them being fully-transforming figures — albeit more oriented towards display over play, given their intricate complexity — that mostly do not require any sort of partforming as is commonplace with other past LEGO-inspired Transformers construction block toylines.
{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''2022'''</u>
<ul class="iconlist">
{{Bp-a1|[[Optimus Prime (G1)/toys#Icons|10302 Optimus Prime]]}}
|
|width="20%" valign="top"|<u>'''2024'''</u>
<ul class="iconlist">
{{Bp-a1|[[Bumblebee (G1)/toys#Icons|10338 Bumblebee]]}}
|
|width="20%" valign="top"|<u>'''2025'''</u>
<ul class="iconlist">
{{Bp-d1|[[Soundwave (G1)/toys#LEGO|10358 Soundwave]]<br>(Includes [[Ravage (G1)/toys#LEGO|Ravage]] and [[Laserbeak (G1)/toys#LEGO|Laserbeak]])}}
|
|width="20%" valign="top" rowspan=2|[[File:Lego-toy OptimusPrime.jpg|thumb|upright=1.2|right|This ain't your daddy's ''LEGO''!]]
|}

{{comingsoontoy|''Icons'' Soundwave}}

===BrickHeadz===
''BrickHeadz'' is a theme based around small sets of super deformed characters, arising as a competitor of sorts to Funko's ''[[Funko Pop!]]''. Instead of transforming toys, the ''Transformers'' ''BrickHeadz'' releases would feature separate robot and vehicle mode builds bundled together in a single set. Notably, these are exclusive to LEGO stores and LEGO's website.
{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''2025'''</u>
<ul class="iconlist">
{{Bp-a1|[[Optimus Prime (G1)/toys#BrickHeadz|40803 Optimus Prime Robot & Vehicle]]}}
{{Bp-a1|[[Bumblebee (G1)/toys#BrickHeadz|40804 Bumblebee Robot & Vehicle]]}}
|
|width="20%" valign="top" rowspan=2|[[File:LegoBrickheadzBumblebee.jpg|thumb|upright=1.2|right]]
|}

==Notes==
* If you were wondering how [[Hasbro]] and many, ''many'' other companies such as {{w|Mega Brands|Mega Brands Inc.}} (now owned by [[Mattel]]) have been able to get away with making their own similar brick-building toylines for so many years (notably Mega Brands' ongoing, ever-evolving ''Mega Bloks''/''Mega Construx''/''MEGA'' brand) that utilizes The LEGO Group's brick-building system, it's because the technical patents expired in [[1978]]. That said, this apparently hasn't stopped The LEGO Group from filing at ''least'' fourteen different lawsuits against Mega Brands in the past (spanning from the late-90s to the early 2010s), on the grounds that it violates LEGO's [[trademark]]; Mega Brands being their chosen target due to the company being LEGO's biggest competitor in the brick-building space since the late '90s. All of these lawsuits have resulted in basically the same court ruling; the system performs a technical function, and is therefore considered more of a violation of patent, not trademark, and as all of LEGO's relevant patents have long since expired, there's nothing they can do to stop other companies from using the brick-building system.
** While most LEGO-like toylines like ''Built to Rule!'' and ''Kre-O'' usually alter or create entirely new variants of more specialized existing pieces beyond the more basic bricks and plates, the buildable figures of ''[[Nezha: Transformers (toyline)|Nezha: Transformers]]'' are almost exclusively made out of parts directly copied from LEGO's ''System'' and ''TECHNIC'' sets (with the only exceptions seemingly being the character's pre-made heads), and these were released up until 2021, just a year before LEGO's own official Optimus Prime!
* Due to The LEGO Group's strict prohibition of realistic military toys <ref>[https://www.zmescience.com/feature-post/culture/culture-society/lego-military-toys/ "Why Lego won’t ever make ‘realistic’ military-related toys"] on ZME Science</ref>, potential future [[Decepticon]] ''LEGO'' sets of major characters will pose a challenge for designers — especially a [[Megatron (G1)|Generation 1 Megatron]] set, as the possibility of a role-play-[[scale]]d gun mode is a most definite no-no for LEGO and most other Western toy companies in this day and age to do, and with his go-to replacement [[alternate mode]] option generally being some kind of tank, that also puts a rather large restriction on what they could potentially do with the character. As most of the other iconic Generation 1 Decepticons like [[Shockwave (G1)|Shockwave]] and the [[Seeker (body-type)|Seekers]] transform into fighter jets or other weapons, this likewise falls into the category of "military toys": so, if LEGO ever expands their offerings to other Decepticons, then the most viable design choice could be to endow them with Cybertronian or otherwise explicitly non-military vehicle modes (LEGO has actually released quite a few sets with more sci-fi looking tanks <ref>Some examples of sci-fi tanks released by LEGO include [https://brickset.com/sets/7706-1/Mobile-Defense-Tank 7706 Mobile Defense Tank] from ''Exo-Force'', [https://brickset.com/sets/72006-1/Axl-s-Rolling-Arsenal 72006 Axl's Rolling Arsenal] from ''Nexo Knights'', and [https://brickset.com/sets/70616-1/Ice-Tank 70616 Ice Tank] from ''Ninjago''... As well as, of course, ''many'' tank-like vehicles from ''[[Star Wars]]''.</ref> and 'demilitarized' fighter jets <ref>Some examples of fighter jet-inspired sets released by LEGO include the F-14 Tomcat based [https://brickset.com/sets/4953-1/Fast-Flyers 4953 Fast Flyers] and the F-35 based [https://brickset.com/sets/31039-1/Blue-Power-Jet 31039 Blue Power Jet], both released under the ''Creator'' line.</ref> over the years), as otherwise, Soundwave may be be the only major 'Con the line ever sees.
*For some unknown reason, while 2022's ''Icons'' Optimus Prime features both the Hasbro and Takara logos on the packaging, 2024's ''Icons'' Bumblebee only features the Hasbro logo. The later-released 2025 ''BrickHeadz'' would again feature both the Hasbro and Takara logos.
*Unsurprisingly, given it is also a huge toy brand, LEGO and ''Transformers'' have often crossed over with the same properties. As well as certain [[Disney]] franchises, these include ''[[Jurassic Park]]'', ''[[Back to the Future]]'', ''[[Fortnite]]'', ''[[Overwatch 2|Overwatch]]'', ''[[Sonic the Hedgehog (character)|Sonic the Hedgehog]]'', ''[[Angry Birds Transformers (franchise)|Angry Birds]]'', ''[[Ghostbusters]]'', ''[[Code Red|Stranger Things]]'', and ''[[Teenage Mutant Ninja Turtles]]''.

==References==
{{reflist}}

==External links==
*[https://www.lego.com/ LEGO.com]
*[https://twitter.com/LEGO_Group LEGO's Twitter page]
*[[fandom:Brickipedia|Brickipedia, the ''LEGO'' wiki]]

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[[Category:Construction toys]]