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[[File:Mattel.jpg|thumb|right|upright=1.1|"I'm from Mattel. Well, | [[File:Mattel.jpg|thumb|right|upright=1.1|"I'm from Mattel. ...Well, I'm not really from Mattel, I'm actually from a smaller company that was purchased in a leveraged buyout."]] | ||
'''Mattel''' is an American toy company and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include '' | '''Mattel''' is an American toy company founded in [[1945]], and a perennial business rival of [[Hasbro]]. Like Hasbro, the company possesses its own prominent in-house brands, which include ''[[Hot Wheels (franchise)|Hot Wheels]]'', ''[[Masters of the Universe x Transformers|Masters of the Universe]]'', and ''{{w|Barbie}}''. Merchandising licenses for other properties like ''[[Jurassic Park]]'', [[DC Comics]], and ''[[Power Rangers (franchise)|Power Rangers]]'' have bounced back and forth between the two companies over the years. | ||
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises. <ref>[https://corporate.hasbro.com/en-us/articles/mattel_and_hasbro_enter_into_licensing_agreements_article | Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.<ref>[https://corporate.hasbro.com/en-us/articles/mattel_and_hasbro_enter_into_licensing_agreements_article Mattel and Hasbro Enter into Licensing Agreements to Launch Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO]</ref> Crossovers relevant to this wiki include a ''Transformers''-themed [[Uno|UNO]] game, a celebratory line of ''[[Hot Wheels (franchise)|Hot Wheels]]'' cars and finger skateboards, and a set of ''[[Masters of the Universe x Transformers]]'' toys. | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
==External links== | |||
*{{w|Mattel}} at Wikipedia | |||
[[Category:Companies]] | [[Category:Companies]] | ||
Latest revision as of 16:31, 8 November 2025
Mattel is an American toy company founded in 1945, and a perennial business rival of Hasbro. Like Hasbro, the company possesses its own prominent in-house brands, which include Hot Wheels, Masters of the Universe, and Barbie. Merchandising licenses for other properties like Jurassic Park, DC Comics, and Power Rangers have bounced back and forth between the two companies over the years.
Despite their long-standing rivalry, Hasbro and Mattel entered into a multi-year partnership in 2023, where they agreed to produce co-branded toys and games based on their respective franchises.[1] Crossovers relevant to this wiki include a Transformers-themed UNO game, a celebratory line of Hot Wheels cars and finger skateboards, and a set of Masters of the Universe x Transformers toys.
References
[edit]External links
[edit]- Mattel at Wikipedia
