File talk:Retailbuyer decisiontree.jpg: Difference between revisions
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::Check the filename-- it's about how buyers make the decision whether to purchase a product. This illustrates the psychological decision-making product, not the literal one. The same toy is perceived as newer and more purchasable under a subline. -[[User:Derik|Derik]] 03:20, 30 December 2007 (UTC) | ::Check the filename-- it's about how buyers make the decision whether to purchase a product. This illustrates the psychological decision-making product, not the literal one. The same toy is perceived as newer and more purchasable under a subline. -[[User:Derik|Derik]] 03:20, 30 December 2007 (UTC) | ||
:::Thing is... REGULAR Hot Shot in new packaging would ALSO be considered "new".... both psychologically AND in DCPI-land. The creation of sublines is because the retail stores like the initial first-glance impression of NEW! on the shelves that a packaging change brings; what product is acutally IN that packaging is largely moot. You could have regular Hot Shot in part 1, Sharkticon in part 2, and regular Hot Shot again in part 3 and the chart would be accurate.... and probably better-illustrate the phenomenon. --[[User:M Sipher|M Sipher]] 03:53, 30 December 2007 (UTC) | :::Thing is... REGULAR Hot Shot in new packaging would ALSO be considered "new".... both psychologically AND in DCPI-land. The creation of sublines is because the retail stores like the initial first-glance impression of NEW! on the shelves that a packaging change brings; what product is acutally IN that packaging is largely moot. You could have regular Hot Shot in part 1, Sharkticon in part 2, and regular Hot Shot again in part 3 and the chart would be accurate.... and probably better-illustrate the phenomenon. --[[User:M Sipher|M Sipher]] 03:53, 30 December 2007 (UTC) | ||
:::(Yeah, I know regular HS was never on PXB refresh packaging. This kind of repacking is more common in, say, Star Wars, but that's how it works.) --[[User:M Sipher|M Sipher]] 03:55, 30 December 2007 (UTC) | |||
I mention that in the article I'm drafting. But thanks for underlining it. *punches that bit up.* -[[User:Derik|Derik]] 04:21, 30 December 2007 (UTC) | |||
:Also, what do you cal that kind of repacking? (Universe seemed to get a lot.) Repacking? -[[User:Derik|Derik]] 04:22, 30 December 2007 (UTC) | |||
::I'll ask Adam Pawlus, the Ben Yee of Star Wars, about that. --[[User:M Sipher|M Sipher]] 04:48, 30 December 2007 (UTC) | |||
:::Thanks, I'll leave it out for now. (There's an obvious place for a note about it.) -[[User:Derik|Derik]] 05:31, 30 December 2007 (UTC) | |||
Latest revision as of 13:42, 24 March 2009
I think there must be something wrong, here, because Derik just made a diagram and I understood it. :) - Chris McFeely 03:10, 30 December 2007 (UTC)
- It's not really accurate, though. Energon Hot Shot would have a different product number than Hot Shot, which the retail systems would read as "new product". The subline thing is basically doubling up on the "new", this time with a visual overhaul of the packaging so it looks fresher on the shelves. It's part DCPI, part visual impression. --M Sipher 03:16, 30 December 2007 (UTC)
- Check the filename-- it's about how buyers make the decision whether to purchase a product. This illustrates the psychological decision-making product, not the literal one. The same toy is perceived as newer and more purchasable under a subline. -Derik 03:20, 30 December 2007 (UTC)
- Thing is... REGULAR Hot Shot in new packaging would ALSO be considered "new".... both psychologically AND in DCPI-land. The creation of sublines is because the retail stores like the initial first-glance impression of NEW! on the shelves that a packaging change brings; what product is acutally IN that packaging is largely moot. You could have regular Hot Shot in part 1, Sharkticon in part 2, and regular Hot Shot again in part 3 and the chart would be accurate.... and probably better-illustrate the phenomenon. --M Sipher 03:53, 30 December 2007 (UTC)
- (Yeah, I know regular HS was never on PXB refresh packaging. This kind of repacking is more common in, say, Star Wars, but that's how it works.) --M Sipher 03:55, 30 December 2007 (UTC)
- Check the filename-- it's about how buyers make the decision whether to purchase a product. This illustrates the psychological decision-making product, not the literal one. The same toy is perceived as newer and more purchasable under a subline. -Derik 03:20, 30 December 2007 (UTC)
I mention that in the article I'm drafting. But thanks for underlining it. *punches that bit up.* -Derik 04:21, 30 December 2007 (UTC)
- Also, what do you cal that kind of repacking? (Universe seemed to get a lot.) Repacking? -Derik 04:22, 30 December 2007 (UTC)
- I'll ask Adam Pawlus, the Ben Yee of Star Wars, about that. --M Sipher 04:48, 30 December 2007 (UTC)
- Thanks, I'll leave it out for now. (There's an obvious place for a note about it.) -Derik 05:31, 30 December 2007 (UTC)
