Package refresh: Difference between revisions
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"'''Package refresh'''", also known as "'''packaging refresh'''" (or "PR" for short), is the current [[Hasbro]] design team terminology for a toy that has been re-released from a previous toyline or [[subline imprint]] in new packaging. Distinct from what {{SITENAME SHORT}} knows as [[rebranding]], toys that have undergone a package refresh often feature minor or major variations compared to their previous releases, similar to what we call a [[Variant|running change]]. | "'''Package refresh'''", also known as "'''packaging refresh'''" (or "PR" for short), is the current [[Hasbro]] design team terminology for a toy that has been re-released from a previous toyline or [[subline imprint]] in new packaging. Distinct from what {{SITENAME SHORT}} knows as [[rebranding]], toys that have undergone a package refresh often feature minor or major variations compared to their previous releases, similar to what we call a [[Variant|running change]]. | ||
Package refreshes can be used to grant less common toys more shelf time, to extend a line without the need for designing new product, or to keep popular or desirable characters in rotation. | Package refreshes can be used to grant less common toys more shelf time, to extend a line without the need for designing new product, or to keep popular or desirable characters in rotation. The term was used in a [[Hasbro Pulse]] livestream advertising ''[[Transformers: Legacy]]'' to emphasise that line's cross-compatibility with the previous ''[[War for Cybertron Trilogy (toyline)|War for Cybertron Trilogy]]'' series of toys.<ref>[https://youtu.be/6MExpXH9zAg Fan First Tuesday | BACK-TO-BACK Transformers & Power Rangers Livestream]</ref> | ||
{{ | {{TOC}} | ||
==List of package refreshes== | ==List of package refreshes== | ||
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|''Kingdom'' Voyager Class [[Starscream (G1)/toys#KingdomVoyager|Starscream]] ( | |''Kingdom'' Voyager Class [[Starscream (G1)/toys#KingdomVoyager|Starscream]] (cancelled) | ||
|''Earthrise'' Voyager Class [[Starscream (G1)/toys#War for Cybertron: Earthrise|Starscream]] | |''Earthrise'' Voyager Class [[Starscream (G1)/toys#War for Cybertron: Earthrise|Starscream]] | ||
|Presumably cancelled to avoid redundancy with the concurrent ''Studio Series'' Leader Class [[Starscream (G1)/toys#Studio Series|Coronation Starscream]]. | |Presumably cancelled to avoid redundancy with the concurrent ''Studio Series'' Leader Class [[Starscream (G1)/toys#Studio Series|Coronation Starscream]]. | ||
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|''Buzzworthy Bumblebee'' Deluxe Class 74BB [[Bumblebee (Movie)/toys#BW74|Bumblebee]] (w/ [[Sam Witwicky#Buzzworthy Bumblebee|Sam]]) | |''Buzzworthy Bumblebee'' Deluxe Class 74BB [[Bumblebee (Movie)/toys#BW74|Bumblebee]] (w/ [[Sam Witwicky#Buzzworthy Bumblebee|Sam]]) | ||
|''Studio Series'' Deluxe Class 74 [[Bumblebee (Movie)/toys#SS74|Bumblebee]] (w/ [[Sam Witwicky#SS74|Sam Witwicky]]) | |''Studio Series'' Deluxe Class 74 [[Bumblebee (Movie)/toys#SS74|Bumblebee]] (w/ [[Sam Witwicky#SS74|Sam Witwicky]]) | ||
|No deco variations, though through happenstance, the package refresh happened to be released | |No deco variations, though through happenstance, the package refresh happened to be released before the original toy. | ||
|- | |- | ||
|''Buzzworthy Bumblebee'' Deluxe Class 70BB [[Bumblebee (Movie)/toys#BW70|B-127]] | |''Buzzworthy Bumblebee'' Deluxe Class 70BB [[Bumblebee (Movie)/toys#BW70|B-127]] | ||
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|''Buzzworthy Bumblebee'' Deluxe Class 86-02BB [[Kup (G1)/toys#BW8602|Kup]] | |''Buzzworthy Bumblebee'' Deluxe Class 86-02BB [[Kup (G1)/toys#BW8602|Kup]] | ||
|''Studio Series'' Deluxe Class 86-02 [[Kup (G1)/toys#Studio Series|Kup]] | |''Studio Series'' Deluxe Class 86-02 [[Kup (G1)/toys#Studio Series|Kup]] | ||
|Everything about Kup's deco has been altered, including replacing his translucent plastic with opaque. | |Everything about Kup's deco has been altered, including replacing his translucent plastic with opaque. Kup stretches the definition of a package refresh versus a [[redeco]], but is listed here due to sharing the same ID number. | ||
|- | |- | ||
|''Buzzworthy Bumblebee'' Leader Class 44BB [[Optimus Prime (Movie)/toys#BW44|Optimus Prime]] | |''Buzzworthy Bumblebee'' Leader Class 44BB [[Optimus Prime (Movie)/toys#BW44|Optimus Prime]] | ||
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|''[[Studio Series]]'' Voyager Class [[Hot Rod (G1)/toys#Studio Series|Autobot Hot Rod]] (plastic-free box) | |''[[Studio Series]]'' Voyager Class 86-04 [[Hot Rod (G1)/toys#Studio Series|Autobot Hot Rod]] (plastic-free box) | ||
|''Studio Series'' Voyager Class Autobot Hot Rod (box with plastic window) | |''Studio Series'' Voyager Class 86-04 Autobot Hot Rod (box with plastic window) | ||
|Released as part of the same toyline as the previous version, just in | |Released as part of the same toyline as the previous version, just in slightly modified packaging that conforms to Hasbro's new desire to omit PVC windows. | ||
|- | |||
|''Studio Series'' Leader Class 106 [[Optimus Primal (ROTB)#Studio Series|Optimus Primal]] (open window box) | |||
|''Studio Series'' Leader Class 106 Optimus Primal (closed box) | |||
|Released as part of the same toyline as the previous version, just in slightly modified packaging with an open window to match the other size classes. | |||
|- | |||
|''Studio Series'' Deluxe Class 86-08 [[Gnaw (G1)#Studio Series|Gnaw]] (plastic-free box) | |||
|''Studio Series'' Deluxe Class 86-08 Gnaw (box with plastic window) | |||
|Released as part of the same toyline as the previous version, just in slightly modified packaging that conforms to Hasbro's new desire to omit PVC windows. | |||
|- | |||
|''Studio Series'' Voyager Class 102 [[Optimus Prime (Movie)/toys#SSROTB|Optimus Prime]] | |||
|''Buzzworthy Bumblebee'' Voyager Class 102BB [[Optimus Prime (Movie)/toys#BBROTB|Optimus Prime]] | |||
| | |||
|- | |||
|''Studio Series'' Deluxe Class [[Jazz (G1)/toys#Studio Series|Autobot Jazz]] | |||
|''Studio Series'' Deluxe Class 86-01 Autobot Jazz | |||
|Released as part of the same toyline as the previous version, just in completely new packaging that omits backdrops and ID numbers. | |||
|- | |||
|''Studio Series'' Leader Class [[Shockwave (Movie)#Studio Series|Shockwave]] | |||
|''Studio Series'' Leader Class 56 Shockwave | |||
|Released as part of the same toyline as the previous version, just in completely new packaging that omits backdrops and ID numbers. | |||
|- | |||
|''Studio Series'' Leader Class [[Grimlock (G1)/toys#Studio Series|Grimlock]] & [[Wheelie (G1)#Studio Series|Autobot Wheelie]] | |||
|''Studio Series'' Leader Class 86-06 Grimlock & Autobot Wheelie | |||
|Released as part of the same toyline as the previous version, just in completely new packaging that omits backdrops and ID numbers. | |||
|- | |- | ||
|''[[Transformers: Legacy|Legacy]]'' Core Class [[Hot Rod (G1)/toys#Legacy|Autobot Hot Rod]] | |''[[Transformers: Legacy|Legacy]]'' Core Class [[Hot Rod (G1)/toys#Legacy|Autobot Hot Rod]] | ||
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|''Legacy'' Core Class [[Optimus Prime (G1)/Generations toys#Legacy|Optimus Prime]] | |''Legacy'' Core Class [[Optimus Prime (G1)/Generations toys#Legacy|Optimus Prime]] | ||
|''Kingdom'' Core Class [[Optimus Prime (G1)/Generations toys#War for Cybertron: Kingdom|Optimus Prime]] | |''Kingdom'' Core Class [[Optimus Prime (G1)/Generations toys#War for Cybertron: Kingdom|Optimus Prime]] | ||
| | |The paint on the ion blaster pegs that connect with the hands or onto the truck have been removed. | ||
|- | |- | ||
|''Legacy'' Core Class [[Soundwave (G1)/toys#Legacy|Soundwave]] | |''Legacy'' Core Class [[Soundwave (G1)/toys#Legacy|Soundwave]] | ||
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|''Legacy United'' Voyager Class [[Metalhawk (G1)# | |''Legacy United'' Voyager Class [[Metalhawk (G1)#LegacyUnited|Metalhawk]] | ||
|''Legacy Evolution'' Voyager Class [[Metalhawk (G1)#Legacy|Metalhawk]] | |''Legacy Evolution'' Voyager Class [[Metalhawk (G1)#Legacy|Metalhawk]] | ||
| | |More toy-accurate deco | ||
|- | |||
|''Legacy United'' Deluxe Class [[Cosmos (G1)#LegacyUnited|Cosmos]] | |||
|''Legacy'' Deluxe Class [[Cosmos (G1)#Legacy|Cosmos]] | |||
| | |||
|- | |||
|''Legacy United'' Deluxe Class [[Bumblebee (G1)/toys#Legacy|Origin Bumblebee]] | |||
|''Buzzworthy Bumblebee'' Deluxe Class [[Bumblebee (G1)/toys#Buzzworthy Bumblebee|Origin Bumblebee]] | |||
| | |||
|- | |||
|''Legacy United'' Voyager Class [[Tarn (G1)#LegacyUnited|Tarn]] | |||
|''Legacy Evolution'' Voyager Class [[Tarn (G1)#Legacy|Tarn]] | |||
| | |||
|- | |||
|''Legacy United'' Voyager Class [[Ramjet (G1)/toys#LegacyUnited|Ramjet]] | |||
|''Earthrise'' Voyager Class [[Ramjet (G1)/toys#War for Cybertron: Earthrise|Ramjet]] | |||
| | |||
|- | |||
|''Legacy United'' Leader Class [[Galaxy Shuttle #LegacyUnited|Galaxy Shuttle]] | |||
|''Legacy'' Leader Class [[Galaxy Shuttle#Legacy|Galaxy Shuttle]] | |||
| | |||
|- | |||
|''[[Transformers: Age of the Primes|Age of the Primes]]'' Deluxe Class [[Crasher (G1)#Age of the Primes|Decepticon Crasher]] | |||
|''Legacy'' Deluxe Class [[Crasher (G1)#Legacy|Decepticon Crasher]] | |||
| | |||
|} | |} | ||
==Notes== | ==Notes== | ||
*Package refreshes have an unfortunate habit of showing up as "Pr" on retailer toy listings; this caused quite some confusion when leaked word of a ''Legacy'' "Soundwave Pr" led fans to expect a new toy of [[Soundwave (WFC)|''Prime'' Soundwave]]. | *Package refreshes have an unfortunate habit of showing up as "Pr" on retailer toy listings; this caused quite some confusion when leaked word of a ''Legacy'' "Soundwave Pr" led fans to expect a new toy of [[Soundwave (WFC)|''Prime'' Soundwave]]. | ||
*With the exception of the ''Kingdom'' packaging refresh of ''Earthrise'' Leader Class Optimus Prime, none of them have been released by [[TakaraTomy]] in Japan, meaning that the toy is released only once and that is it with no chances of a package refresh. | |||
==References== | ==References== | ||
Latest revision as of 00:37, 27 March 2025
"Package refresh", also known as "packaging refresh" (or "PR" for short), is the current Hasbro design team terminology for a toy that has been re-released from a previous toyline or subline imprint in new packaging. Distinct from what TFWiki.net knows as rebranding, toys that have undergone a package refresh often feature minor or major variations compared to their previous releases, similar to what we call a running change.
Package refreshes can be used to grant less common toys more shelf time, to extend a line without the need for designing new product, or to keep popular or desirable characters in rotation. The term was used in a Hasbro Pulse livestream advertising Transformers: Legacy to emphasise that line's cross-compatibility with the previous War for Cybertron Trilogy series of toys.<ref>Fan First Tuesday | BACK-TO-BACK Transformers & Power Rangers Livestream</ref>
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List of package refreshes
[edit]| Refreshed toy | Original toy | Variation |
|---|---|---|
| Earthrise Battle Master Smashdown | Siege Battle Master Smashdown | |
| Earthrise Battle Master Rung | Siege Battle Master Rung | Features a slightly lighter orange hue on the unpaintable polyamide plastic. |
| Earthrise Micromasters Direct-Hit & Power Punch | Siege Micromasters Direct-Hit & Power Punch | |
| Earthrise Leader Class Astrotrain | Siege Leader Class Astrotrain | |
| Kingdom Deluxe Class Arcee | Earthrise Deluxe Class Arcee | |
| Kingdom Deluxe Class Wheeljack | Earthrise Deluxe Class Wheeljack | |
| Kingdom Voyager Class Starscream (cancelled) | Earthrise Voyager Class Starscream | Presumably cancelled to avoid redundancy with the concurrent Studio Series Leader Class Coronation Starscream. |
| Kingdom Leader Class Optimus Prime | Earthrise Leader Class Optimus Prime | Prime's ion blaster is painted in a very slightly lighter shade of gunmetal grey. |
| Buzzworthy Bumblebee Deluxe Class 15BB Bumblebee (w/ Charlie) | Studio Series Deluxe Class 15 Bumblebee (w/ Charlie) | Bumblebee features both deco and tooling variations. See his toy entry for more information. |
| Buzzworthy Bumblebee Deluxe Class 26BB WWII Bumblebee | Studio Series Deluxe Class 26 WWII Bumblebee | Additional dirt splash paint operation in vehicle mode. |
| Buzzworthy Bumblebee Deluxe Class 40BB Shatter | Studio Series Deluxe Class 40 Shatter | |
| Buzzworthy Bumblebee Deluxe Class 74BB Bumblebee (w/ Sam) | Studio Series Deluxe Class 74 Bumblebee (w/ Sam Witwicky) | No deco variations, though through happenstance, the package refresh happened to be released before the original toy. |
| Buzzworthy Bumblebee Deluxe Class 70BB B-127 | Studio Series Deluxe Class 70 B-127 | Deco colour and paint operation differences, as well as an alternate head sculpt. |
| Buzzworthy Bumblebee Deluxe Class 86-02BB Kup | Studio Series Deluxe Class 86-02 Kup | Everything about Kup's deco has been altered, including replacing his translucent plastic with opaque. Kup stretches the definition of a package refresh versus a redeco, but is listed here due to sharing the same ID number. |
| Buzzworthy Bumblebee Leader Class 44BB Optimus Prime | Studio Series Leader Class 44 Optimus Prime | |
| Buzzworthy Bumblebee Leader Class 07BB Grimlock | Studio Series Leader Class 07 Grimlock | |
| Studio Series Voyager Class 86-04 Autobot Hot Rod (plastic-free box) | Studio Series Voyager Class 86-04 Autobot Hot Rod (box with plastic window) | Released as part of the same toyline as the previous version, just in slightly modified packaging that conforms to Hasbro's new desire to omit PVC windows. |
| Studio Series Leader Class 106 Optimus Primal (open window box) | Studio Series Leader Class 106 Optimus Primal (closed box) | Released as part of the same toyline as the previous version, just in slightly modified packaging with an open window to match the other size classes. |
| Studio Series Deluxe Class 86-08 Gnaw (plastic-free box) | Studio Series Deluxe Class 86-08 Gnaw (box with plastic window) | Released as part of the same toyline as the previous version, just in slightly modified packaging that conforms to Hasbro's new desire to omit PVC windows. |
| Studio Series Voyager Class 102 Optimus Prime | Buzzworthy Bumblebee Voyager Class 102BB Optimus Prime | |
| Studio Series Deluxe Class Autobot Jazz | Studio Series Deluxe Class 86-01 Autobot Jazz | Released as part of the same toyline as the previous version, just in completely new packaging that omits backdrops and ID numbers. |
| Studio Series Leader Class Shockwave | Studio Series Leader Class 56 Shockwave | Released as part of the same toyline as the previous version, just in completely new packaging that omits backdrops and ID numbers. |
| Studio Series Leader Class Grimlock & Autobot Wheelie | Studio Series Leader Class 86-06 Grimlock & Autobot Wheelie | Released as part of the same toyline as the previous version, just in completely new packaging that omits backdrops and ID numbers. |
| Legacy Core Class Autobot Hot Rod | Kingdom Core Class Autobot Hot Rod | |
| Legacy Core Class Optimus Prime | Kingdom Core Class Optimus Prime | The paint on the ion blaster pegs that connect with the hands or onto the truck have been removed. |
| Legacy Core Class Soundwave | Kingdom Core Class Soundwave | |
| Legacy Voyager Class Autobot Blaster & Eject | Kingdom Voyager Class Autobot Blaster & Eject | |
| Legacy Voyager Class Soundwave | Siege Voyager Class Soundwave | Removal of battle damage paint operations. |
| Legacy Leader Class Galvatron | Kingdom Leader Class Galvatron | Removal of battle damage paint operations. |
| Legacy Evolution Core Class Bomb-Burst | Legacy Core Class Bomb-Burst | |
| Legacy Evolution Core Class Starscream | Kingdom Core Class Starscream | |
| Legacy Evolution Voyager Class Dirge | Earthrise Voyager Class Dirge | Wings are molded in the base color rather than use painted plastic. |
| Legacy Evolution Leader Class Transmetal II Megatron | Legacy Leader Class Transmetal II Megatron | Wing claws are assembled correctly. |
| Legacy Evolution Leader Class Blitzwing | Legacy Leader Class Blitzwing | |
| Legacy United Leader Class G2 Universe Laser Optimus Prime | Legacy Leader Class Laser Optimus Prime | |
| Legacy United Voyager Class Metalhawk | Legacy Evolution Voyager Class Metalhawk | More toy-accurate deco |
| Legacy United Deluxe Class Cosmos | Legacy Deluxe Class Cosmos | |
| Legacy United Deluxe Class Origin Bumblebee | Buzzworthy Bumblebee Deluxe Class Origin Bumblebee | |
| Legacy United Voyager Class Tarn | Legacy Evolution Voyager Class Tarn | |
| Legacy United Voyager Class Ramjet | Earthrise Voyager Class Ramjet | |
| Legacy United Leader Class Galaxy Shuttle | Legacy Leader Class Galaxy Shuttle | |
| Age of the Primes Deluxe Class Decepticon Crasher | Legacy Deluxe Class Decepticon Crasher |
Notes
[edit]- Package refreshes have an unfortunate habit of showing up as "Pr" on retailer toy listings; this caused quite some confusion when leaked word of a Legacy "Soundwave Pr" led fans to expect a new toy of Prime Soundwave.
- With the exception of the Kingdom packaging refresh of Earthrise Leader Class Optimus Prime, none of them have been released by TakaraTomy in Japan, meaning that the toy is released only once and that is it with no chances of a package refresh.

