Sunbow Productions

Sunbow and Marvel Productions logos as they appeared in the credits of Transformers and G.I. Joe

Sunbow Productions (now Sunbow Entertainment Inc.) was an animation production company that was originally established by advertising agency Griffin Bacal in the early 1980s. Sunbow was founded for the purpose of creating animation to support and publicize the products of Griffin Bacal's clients, which at that time included Hasbro. Animated specials and series for many of Hasbro's 1980s properties, including The Transformers and G.I. Joe, were co-produced between Sunbow and Marvel Productions Ltd (Marvel Productions, in turn, outsourced most of their animation to Asian studios such as Toei and AKOM).

For the first two seasons of the series, Marvel Productions handled much of the day-to-day production of the series; Jim Shooter would hyperbolically claim that Sunbow's only contribution to the production process was "removing [Marvel Productions'] cover sheets from whatever [Marvel] created and stapling on their cover sheets." though Sunbow Associate Producer Flint Dille recounts numerous instances of him editing scripts on the seasons. For the third season, Sunbow Productions took over much of the running of the show, and Marvel Productions story editors Bryce Malek and Dick Robbins and script editor Ron Friedman were replaced with Sunbow in-house staff Dille, Marv Wolfman and Steve Gerber.

In 1998, Sunbow Productions was bought out by Sony Wonder, and subsequently sold off to TV-Loonland. Loonland re-established the company as Sunbow Entertainment Inc. On May 14, 2008, Hasbro announced it had acquired the worldwide distribution rights of the television series featuring their characters from TV-Loonland through the acquisition of the Sunbow catalogue.

External links

• Sunbow Productions at Wikipedia
• Loonland's companies, which include Sunbow and Metrodome.