HasLab (Hasbro department): Difference between revisions
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'''Haslab''' (2009-2012)<ref name="linkedin"> [https://www.linkedin.com/pub/rik-alvarez/90/265/31b Rik Alvarez's Linkedin page detaling his time at Hasbro]</ref> was a Department in [[Hasbro]] headed by [[Rik Alvarez]] mainly responsible for developing [[continuity|continuities]] in the [[Transformers brand|''Transformers'' brand]]. Comprised mostly of Creative Directors within Hasbro, their responsibilities included creating pitches and IP bibles for liscenced content creators to expand into fully fledged Transformers media as well as archiving information about the Transformers Brand | '''Haslab''' (2009-2012)<ref name="linkedin"> [https://www.linkedin.com/pub/rik-alvarez/90/265/31b Rik Alvarez's Linkedin page detaling his time at Hasbro]</ref> was a Department in [[Hasbro]] headed by [[Rik Alvarez]] mainly responsible for developing [[continuity|continuities]] in the [[Transformers brand|''Transformers'' brand]]. Comprised mostly of Creative Directors within Hasbro, their responsibilities included creating pitches and IP bibles for liscenced content creators to expand into fully fledged Transformers media as well as archiving information about the Transformers Brand. Haslab was formally announced during [[BotCon 2011]] and its employees were notified that the department had been cut shortly after [[BotCon 2012]] <ref name="brandweek">[http://www.toycollectors.com.au/bc11/bc11hf.html Oz Formers write-up on the "Transformers Future Projects" panel at Botcon 2011]</ref><ref name="Youtube">[http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090611_333306.htm Episode 40 of the Shattered Cast Uncut podcast featuring an interview from former Haslab manager Rik Alvarez]</ref> | ||
==Known Personnel== | ==Known Personnel== | ||
Revision as of 02:41, 29 October 2015
Haslab (2009-2012)[1] was a Department in Hasbro headed by Rik Alvarez mainly responsible for developing continuities in the Transformers brand. Comprised mostly of Creative Directors within Hasbro, their responsibilities included creating pitches and IP bibles for liscenced content creators to expand into fully fledged Transformers media as well as archiving information about the Transformers Brand. Haslab was formally announced during BotCon 2011 and its employees were notified that the department had been cut shortly after BotCon 2012 [2][3]
Known Personnel
- Rik Alvarez, Creative Manager
- Aaron Archer
- Ken Christiansen, Concept Artist
- Michael Ross, Executive Director, Development
- Matt Mattus, Creative Director
- Johnathan Bresman, Managing Editor, Brand Story
Media Developed From Haslab Pitches
- Transformers: War for Cybertron
- Transformers: Dark of the Moon
- Transformers: Prime
- Transformers Online
- Transformers Universe
- Transformers: Age of Extinction
