Sunbow Productions

This article is about the real-world company. For the fictional weapon, see Sun-bow{{#switch:{{#sub:Sun-bow|-1}}

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Sunbow and Marvel Productions logos as they appeared in the credits of Transformers and G.I. Joe.

Sunbow Productions (rebranded as Sunbow Entertainment Inc. from 1995 to 2001) was a television production company that was originally established by advertising agency Griffin Bacal in the early 1980s. Sunbow was founded for the purpose of producing television commercials and full-length programmes to publicize the products of Griffin Bacal's clients, which at that time included Hasbro. Animated specials and series for many of Hasbro's 1980s properties, including The Transformers and G.I. Joe, were co-produced between Sunbow and Marvel Productions Ltd (Marvel Productions, in turn, outsourced most of their animation to Asian studios such as Toei and AKOM).

Marvel Productions handled the majority of the day-to-day production of the first season; Jim Shooter would even hyperbolically claim that Sunbow's only contribution to the production process was "removing [Marvel Productions'] cover sheets from whatever [Marvel] created and stapling on their cover sheets." <ref>Jim Shooter: The Secret Origin of the TRANSFORMERS – Part 2</ref> But Sunbow began to take a more active hand with season 2; Associate Producer Flint Dille became more involved in production to give the show "a little more edge,"<ref>A Telephone Chat with Flint Dille</ref>, and has recounted numerous instances of him editing scripts. The influence of script editor Ron Friedman quickly diminished, with progressively fewer and fewer of his dialogue edits surviving to the final draft, before he left the series for other projects halfway through the season. At the conclusion of Season 2, story editors Bryce Malek and Dick Robbins were assigned by Marvel Productions to relaunch their stalled syndicated series Defenders of the Earth for 1986. For the third season of The Transformers, Sunbow Productions took story editing duties in-house, assigning Dille, Marv Wolfman and Steve Gerber to the role.

In 1998, Sunbow Productions was bought out by Sony Wonder,<ref>Kidscreen article, "Sony Wonder buys Sunbow"</ref> and subsequently sold off to TV-Loonland. Loonland re-established the company as Sunbow Entertainment Inc. On May 14, 2008, Hasbro announced it had acquired the worldwide distribution rights of the television series featuring their characters from TV-Loonland<ref>Reuters article, "Hasbro buys TV programs, doubles content library"</ref> through the acquisition of the Sunbow catalogue.

Full length television and movies

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• Star Blazers (1979 dubbing and editing, Series 1 and 2 only, as Sunwagon Productions, Inc)
• The Great Space Coaster (1981-1986)
• G.I. Joe (1983-1986 new episodes, 1987 repackage season)
• Charmkins (1983)
• My Little Pony (1984-1986)
• The Transformers (1984-1987 new episodes, 1988 repackage season)
• Robotix (1985)
• Bigfoot And The Muscle Machines (1985)
• Jem (1985-1988)
• The Glo Friends (1985-1986)
• Inhumanoids (1986)
• My Little Pony: The Movie (1986)
• The Transformers: The Movie (1986)
• Moondreamers (1986)
• Potato Head Kids (1986)
• G.I. Joe: The Movie (1987)
• Visionaries: Knights Of The Magical Light (1987)
• Bucky O'Hare and the Toad Wars (1991)
• My Little Pony Tales (1992)
• Conan The Adventurer (1992-1993)
• Conan And The Young Warriors (1994)
• The Tick (1994-1996)
• The Transformers: Generation 2 (1994-1995)
• Sgt. Savage And His Screaming Eagles (1994, direct-to-video)
• G.I. Joe: Extreme (1995-1996)
• The Mask: The Animated Series (1995-1997)
• Littlest Pet Shop (1995)
• Salty's Lighthouse (1997)
• The Crayon Box (1997)
• The Brothers Flub (1999)
• Fat Dog Mendoza (2000)
• Generation O (2000)
• The Cramp Twins (2001)

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Animated toy and comic commercials

• G.I. Joe (1982-1990, 1994)
• The Transformers (1984-1990)
• Robotix (1985)
• Jem (1986, live-action advertising only for 1987)
• Inhumanoids (1986)
• Air Raiders (1987)
• Battle Beasts (1987)
• Ninja Warriors (1987)
• Visionaries: Knights Of The Magical Light (1987)
• C.O.P.S N' Crooks (1988)

References

<references />

External links

• [[wikipedia:{{#if:|:}}Sunbow_Productions|{{#if:Sunbow Productions at Wikipedia|Sunbow Productions at Wikipedia|Sunbow_Productions}}]]
• Loonland's companies, which include Sunbow and Metrodome.
• The Sunbow/Marvel Archive

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