Milton Bradley: Difference between revisions
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[[Image:Milton Bradley logo.png|right|241px|thumb|Lost out on the “Least Fun Name for a Toy Company. Ever” award to Selchow and Righter]] | [[Image:Milton Bradley logo.png|right|241px|thumb|Lost out on the “Least Fun Name for a Toy Company. Ever” award to Selchow and Righter]] | ||
'''Milton Bradley''' is an American toy and game company. In 1984, [[Hasbro]] merged with Milton Bradley, temporrarily renaming itself "Hasbro Bradley", and used MB's existing European distribution network to introduce the Transformers toyline to Europe; as a result, many of the earliest Transformers to be made available in Europe featured MB rather than Hasbro logos on their packaging. In some countries (such as Germany), the local MB branches kept distributing Transformers toys (despite now sporting "Hasbro" logos) under supervision from Hasbro UK until Hasbro consolidated its international markets in 1991, renaming all the various subsidiaries into "Hasbro". From that point on, "Milton Bradley" continued merely as a Hasbro sub-brand with a focus on strategy games. | '''Milton Bradley''' is an American toy and game company. In 1984, [[Hasbro]] merged with Milton Bradley, temporrarily renaming itself "Hasbro Bradley", and used MB's existing European distribution network to introduce the Transformers toyline to Europe; as a result, many of the earliest Transformers to be made available in Europe featured MB rather than Hasbro logos on their packaging. In some countries (such as Germany), the local MB branches kept distributing Transformers toys (despite now sporting "Hasbro" logos) under supervision from Hasbro UK until Hasbro consolidated its international markets in 1991 in an attempt to establish the parent company as a worldwide household name, thus renaming all the various international subsidiaries into "Hasbro". From that point on, "Milton Bradley" continued merely as a Hasbro sub-brand with a focus on strategy games. | ||
Additionally, the Generation 1 [[Action Cards]] trading cards were marketed under the Milton Bradley brand. | Additionally, the Generation 1 [[Action Cards]] trading cards were marketed under the Milton Bradley brand. | ||
Revision as of 20:02, 10 July 2009
Milton Bradley is an American toy and game company. In 1984, Hasbro merged with Milton Bradley, temporrarily renaming itself "Hasbro Bradley", and used MB's existing European distribution network to introduce the Transformers toyline to Europe; as a result, many of the earliest Transformers to be made available in Europe featured MB rather than Hasbro logos on their packaging. In some countries (such as Germany), the local MB branches kept distributing Transformers toys (despite now sporting "Hasbro" logos) under supervision from Hasbro UK until Hasbro consolidated its international markets in 1991 in an attempt to establish the parent company as a worldwide household name, thus renaming all the various international subsidiaries into "Hasbro". From that point on, "Milton Bradley" continued merely as a Hasbro sub-brand with a focus on strategy games.
Additionally, the Generation 1 Action Cards trading cards were marketed under the Milton Bradley brand.
See also
