Public service announcement

"And knowing is half the battle!" "Okay, so what's the other half?" "Fighting!"

During the second season of the Generation 1 cartoon, a series of public service announcements (or "PSAs") were produced starring characters from the Transformers. These PSAs were animated by Toei.

The scripts for each PSA were almost exact duplicates of versions done featuring characters from G.I. Joe. As a matter of fact, each PSA ended with one of the troubled kids spouting "Now I know!" The featured Transformer would then follow it up with the infamous catch-phrase, "And knowing is half the battle!" For reasons unknown, these PSAs were not aired on television and went unseen by the public for over a decade.

There were a total of 5 PSAs produced, each with a different lesson to be learned.

• "Don't run away from home" featuring Bumblebee (based on G.I. Joe version featuring Shipwreck).

• "Don't steal cars" featuring Tracks (based on G.I. Joe version featuring Shipwreck).

• "Don't bike at night without reflectors" featuring Red Alert (based on G.I. Joe version featuring Dusty).

• "Don't boat without a lifejacket" featuring Seaspray (based on G.I. Joe version featuring Deep Six).

• "Don't jump to conclusions about people/Don't be sexist" featuring Powerglide, ironically enough (based on G.I. Joe version featuring Gung-Ho).

Availability

• The Kid Rhino Generation 1 Season 3 part 1 DVD set (first ever public release).

• Melbourne House Transformers PlayStation 2 game (bonus content).

• Madman Entertainment's Generation 1 part 6 DVD box set.

• Shout! Factory Generation 1 DVD sets (broken up and scattered across multiple releases).