Joustra: Difference between revisions
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'''Joustra''' was a French toy company that held the license to market [[Diaclone]] and [[Micro Change]] toys in France, Belgium, the Netherlands and Germany. In 1985, [[Hasbro Bradley]] introduced the [[Transformers brand]] to continental Europe, including the countries where Joustra had been the Diaclone licensee. During 1984 and 1985, Joustra continued to sell toys under the Diaclone brand, but by then [[Takara]] was mainly focused on producing Transformers-branded toys for the North American market; as a result, some toys with factory-applied [[Autobot]] or [[Decepticon]] stickers were sold in Joustra Diaclone packaging. | '''Joustra''' was a French toy company that held the license to market [[Diaclone]] and [[Micro Change]] toys in France, Belgium, the Netherlands and Germany. In 1985, [[Hasbro Bradley]] introduced the [[Transformers brand]] to continental Europe, including the countries where Joustra had been the Diaclone licensee. During 1984 and 1985, Joustra continued to sell toys under the Diaclone brand, but by then [[Takara]] was mainly focused on producing Transformers-branded toys for the North American market; as a result, some toys with factory-applied [[Autobot]] or [[Decepticon]] [[insignia|stickers]] were sold in Joustra Diaclone packaging. | ||
Revision as of 13:22, 10 January 2011
Joustra was a French toy company that held the license to market Diaclone and Micro Change toys in France, Belgium, the Netherlands and Germany. In 1985, Hasbro Bradley introduced the Transformers brand to continental Europe, including the countries where Joustra had been the Diaclone licensee. During 1984 and 1985, Joustra continued to sell toys under the Diaclone brand, but by then Takara was mainly focused on producing Transformers-branded toys for the North American market; as a result, some toys with factory-applied Autobot or Decepticon stickers were sold in Joustra Diaclone packaging.
