HasLab (Hasbro department): Difference between revisions
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'''HasLab''' (2009-2012) was a Department in [[Hasbro]] headed by [[Rik Alvarez]] responsible for developing Intellectual Properties for the [[Transformers brand|''Transformers'' brand]]. Composed mostly of Creative Directors within Hasbro, HasLab created pitches and [[Production bible|production bibles]] for licensed content creators to develop into fully fledged Transformers media.The department also oversaw the creation of Transformers content and archived information about the Transformers brand in addition to other duties. <ref name="linkedin"> [https://www.linkedin.com/pub/rik-alvarez/90/265/31b Rik Alvarez's Linkedin page detailing his time at Hasbro]</ref><ref name="brandweek">[http://www.toycollectors.com.au/bc11/bc11hf.html Oz Formers write-up on the "Transformers Future Projects" panel at Botcon 2011]</ref><ref name="Youtube">[http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090611_333306.htm Episode 40 of the Shattered Cast Uncut podcast featuring an interview from former HasLab manager Rik Alvarez]</ref> | '''HasLab''' (2009-2012) was a Department in [[Hasbro]] headed by [[Rik Alvarez]] mainly responsible for developing Intellectual Properties for the [[Transformers brand|''Transformers'' brand]]. Composed mostly of Creative Directors within Hasbro, HasLab created pitches and [[Production bible|production bibles]] for licensed content creators to develop into fully fledged Transformers media.The department also oversaw the creation of Transformers content and archived information about the Transformers brand in addition to other duties. <ref name="linkedin"> [https://www.linkedin.com/pub/rik-alvarez/90/265/31b Rik Alvarez's Linkedin page detailing his time at Hasbro]</ref><ref name="brandweek">[http://www.toycollectors.com.au/bc11/bc11hf.html Oz Formers write-up on the "Transformers Future Projects" panel at Botcon 2011]</ref><ref name="Youtube">[http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090611_333306.htm Episode 40 of the Shattered Cast Uncut podcast featuring an interview from former HasLab manager Rik Alvarez]</ref> | ||
==Known personnel== | ==Known personnel== | ||
Revision as of 19:20, 29 October 2015
HasLab (2009-2012) was a Department in Hasbro headed by Rik Alvarez mainly responsible for developing Intellectual Properties for the Transformers brand. Composed mostly of Creative Directors within Hasbro, HasLab created pitches and production bibles for licensed content creators to develop into fully fledged Transformers media.The department also oversaw the creation of Transformers content and archived information about the Transformers brand in addition to other duties. [1][2][3]
Known personnel
- Rik Alvarez, Creative Manager
- Aaron Archer
- Michael Ross, Executive Director, Development
- Andy Schmidt, Director of Intellectual Property Development and Brand Design
- Johnathan Bresman, Managing Editor, Brand Story
- Ken Christiansen, Concept Artist
- Matt Mattus, Creative Director
Notable properties developed from HasLab pitches
- Transformers: War for Cybertron
- Transformers: Dark of the Moon
- Transformers: Prime
- Transformers Online
- Transformers Universe
- Transformers: Age of Extinction
