Roboid

Roboids are toy robots from the IDW portion of the Generation 1 continuity family.

Ignore the guy in the middle.

Manufactured and sold by the former Decepticon entrepreneur Demus on Tebris VII, Roboids are adorable mechanical pets that are popular with organic races throughout the galaxy. Roboids with forms resembling Earth horses are called Equinoids.

Fiction

IDW Generation 1 continuity

As Demus himself explained to the Scavengers, he branched out into making Roboids when he noticed that his domestic appliances sold better when they looked like they had faces. He found that the toy pets—with a limited battery life, a few limited phrases on a sound chip and some glow-in-the-dark panels—were extremely successful. Some Of My Best Friends Are Autobots

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However, this tale of economic success hid a much darker secret. As Fortress Maximus the Duly Appointed Enforcer of the Tyrest Accord revealed to the Scavengers, Demus wasn't building the Roboids but instead capturing and lobotomising Transformers with beast modes and selling them to mechanoid-hating organics as torture dolls upon which they could vent their frustrations. After a series of escapades involving Equinoids and Grimlock, the Scavengers tricked Fort Max into believing the Roboids' lives were in danger and fled the planet in the Weak Anthropic Principle—but not before Spinister left instructions on how to undo the damage Demus had wrought on the Roboids. They were subsequently brought aboard Fort Max's ship, presumably to be taken to a place with better equipment and repaired. Animals