Power of the Primes (toyline)

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Power of the Primes is a subline imprint of the Generations toyline, and the third and final portion of the Prime Wars Trilogy.

First revealed in mid-2017 at San Diego Comic-Con, Power of the Primes, in keeping with the previous two toylines, features a line-wide gimmick: "Prime Masters", small Titan Master-type figures that represent the sparks of the Primes. Unlike Titan Masters, Prime Masters are available only in their own pricepoint, where they are packaged with Pretender-style Decoy Armor, but can interact in some way with all larger assortments.

Legends Class figures retain the ability to seat a small figure in alt-mode, whilst the Deluxe and Voyager Class pricepoints see the return of Combiner Wars-style Combiners. The combination joints remain unchanged, whilst the hand/foot system is tweaked: all Deluxes now include a hand, and all Voyagers a pair of feet. These accessories also facilitate the Prime Master integration for those size classes: Deluxes can use their hand as chest armor, into which a Prime Master spark mode can slot, and Voyagers can use their feet as forearm bucklers, which similarly fit a Prime Master. All Voyager Class figures also include an Enigma of Combination, shaped like a Prime Master spark mode, that can fit onto their combined mode chest.

Finally, Leader Class figures feature an "Evolution" gimmick, wherein each toy includes a Deluxe-sized character who can "evolve" into a Prime by combining with additional armor. Each Leader includes a uniquely-colored Matrix of Leadership, the central crystal of which can be removed and replaced with a Prime Master.

Ahead of the line's release, a fan vote took place to determine a character who would become a new Prime in both the toyline and accompanying stories, with Optimus Primal claiming victory, and a place in the Leader Class assortment.

Toys

Prime Masters

Wave 1 Liege Maximo (w/ Skullgrin Decoy Armor) Micronus (w/ Cloudburst Decoy Armor) Vector Prime (w/ Metalhawk Decoy Armor)

Wave 2 Alchemist Prime (w/ Submarauder Decoy Armor) Alpha Trion (w/ Landmine Decoy Armor)

Legends Class

Wave 1 Beachcomber Dinobot Slash Skrapnel Windcharger

Deluxe Class

Wave 1 Autobot Jazz Dinobot Slug Dinobot Swoop Dreadwind

Wave 2 Blackwing Dinobot Sludge Dinobot Snarl Moonracer Terrorcon Rippersnapper

Wave 3 Terrorcon Blot Terrorcon Cutthroat Sinnertwin

Voyager Class

Wave 1 Grimlock Starscream

Wave 2 Terrorcon Hun-Gurrr

Leader Class

Wave 1 Rodimus Prime (w/ Hot Rod) Optimus Prime (w/ Orion Pax)

Wave 2 Rodimus Unicronus (w/ Nemesis Hot Rod)

Wave 3 Optimal Optimus (w/ Optimus Primal)

Notes

• Power of the Primes toys made their global retail debut at Target stores in the United States on November 11, 2017, roughly a full month before they were expected to be sighted anywhere worldwide. Given that Transformers toys, going for roughly a decade, had been consistently sighted first in Hasbro's Asian markets, this came as a big surprise for the fandom.