San Diego Comic-Con

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The San Diego Comic-Con is an annual San Diego convention. Hasbro debuts new product at the event, and various exclusive Transformers merchandise is made for it, usually sold at the Hasbro Toy Shop booth (and later also made available online via the Hasbro Toy Shop website). Additionally, in 2015 and 2016, Masterpiece figures were offered at the Entertainment Earth /Toys"R"Us booth, and subsequently also made available online at the Toys"R"Us website and sold at Toys"R"Us brick and mortar stores.

2005

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Preview Night July 13, July 14 to July 17



2006

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Preview Night July 19, July 20 to July 23

2007

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Preview Night July 25, July 26 to July 29



2008

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Preview Night July 23, July 24 to July 27




2009

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Preview Night July 22, July 23 to July 26



2010

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Preview Night July 21, July 22 to July 25



2011

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Preview Night July 20, July 21 to July 24

This should tide us over for three six eight months!
Step 1: Put Optimus Prime toy inside a wearable Matrix.
Step 2: ???
Step 3: Profit!




2012

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Preview Night July 11, July 12 to July 15




2013

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Preview Night July 17, July 18 to July 21

For every G1-themed Shockwave you buy, you get a bonus Predacon fetus.
Occasionally Illegal
  • Titan Warrior 5-Pack
A five-pack of 6" PVC Titan Warriors figures made up of Optimus Prime, Grimlock, Megatron, Starscream and Soundwave. Most of these figures were later released at retail, the exception being Grimlock.


2014

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Preview Night July 23, July 24 to July 27


  • G1-Colored Dinobots
This set features Voyager class Grimlock and deluxe class Strafe, Slug and Snarl done in G1-inspired decoes. This set comes with an Ark playset made up of platforms and inspired by the ship from Generation One.
(A toy of Slog in similarly-themed colors was released separately via Amazon.)


  • 'Class of 1984' Kreon set
A massive Kreon set which includes practically everyone from the first year of Generation One, namely Bluestreak, Brawn, Bumblebee, Cliffjumper, Frenzy, Gears, Hound, Huffer, Ironhide, Jazz, Megatron, Mirage, Optimus Prime, Prowl, Ratchet, Rumble, Shockwave, Sideswipe, Skywarp, Soundwave, Starscream, Sunstreaker, Thundercracker, Trailcutter, Wheeljack and Windcharger. Both Frenzy and Rumble are done using the smaller human-sized Kreon molds. In addition, Arcee, Ultra Magnus, Perceptor, and Skrapnel are also included even though they aren't strictly 1984. Laserbeak, Ravage and Buzzsaw, which are impractical to turn into Kreons, are included among the plethora of random accessories, which includes stuff like a Rubik's Cube, a syringe and a mullet for Sunstreaker. Whew!


2015

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July 9 to July 12

Preview Night July 8

Panels

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"Come see what the Transformers characters are up to as you are entertained with sneak peeks of the all new Activision video game trailers, IDW comic prints, and other special surprises. Then get your collector action on as you get an exclusive glimpse at the latest and greatest Transformers Generations Combiner Wars toys that have yet to hit toy shelves. The Transformers team members will also host a Q&A session to answer your burning questions."
Roll out with the cast and creatives behind Transformers: Robots in Disguise as they share details of the making of the popular animated series and give a sneak peek into the rest of Season 1, now airing on Cartoon Network. Followed by a Q&A.
  • Women of Transformers - July 10
From Windblade and Arcee to Strongarm and the brand-new Combiner making her debut at SDCC, female Transformers characters have finally gotten their due; but behind the page and in fandom, even bigger changes have been happening. Panelists include Transformers comics writers Mairghread Scott and Georgia Ball, artists Corin Howell and Sara Pitre-Durocher, Hasbro's Sarah Carroll, and special guests.
  • IDW and Hasbro: Transformers, Jem, Ponies, and More - July 11
IDW editors John Barber and Bobby Curnow, along with Michael Kelly (Hasbro's senior director, global publishing), present a comprehensive overview of all things IDW and Hasbro; Transformers, My Little Pony, Jem, G.I. JOE, Dungeons & Dragons. Get the inside scoop on the latest news and announcements. Featuring writer Mairghread Scott, artist Agnes Garbowska, and more special guests.


Exclusive toys

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Now with 40% Chrome!




2016

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Dates: July 21–24

Preview: July 20

Panels

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The primary focus of the Transformers panel was the Combiner Wars cartoon in an attempt to appeal to the mostly adult fans attending the convention.
In hindsight, that probably wasn't the best idea.
  • Transformers Animation: Then and Now
"Celebrate the legacy of the Transformers characters and stories that have led you to Robots in Disguise."

Exclusive toys

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Can't make it to SDCC? Well, hope you weren't a fan of the Master Sword and my new smaller head!




2017

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Dates:



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Panels

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Exclusive toys

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2018

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The winners of that year's Transformers Hall of Fame balloting were announced at Hasbro's Transformers panel at the event.

Shogo Hasui and John Warden were on hand to sign War for Cybertron: Siege Posters.

Uglydolls crossed over with the franchise, creating limited run dolls of Ox and Ice-Bat dressed as Optimus Prime and Bumblebee, respectively.

Hasbro and Wizards of the Coast announced the Transformers Trading Card Game, allowing fans to purchase a booster pack containing a set of exclusive cards.

Exclusive toys

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2019

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Where he at?


2020

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Following [[wikipedia:{{#if:|:}}COVID-19 pandemic|{{#if:COVID-19|COVID-19|COVID-19 pandemic}}]]'s utter devastation of the convention scene, the Quintesson Pit of Judgement 5-pack originally intended as a Comic-Con 2020 exclusive was shifted to being available online via Hasbro Pulse.<ref>Ben's World of Transformers - Toy News: Transformers: Generations War for Cybertron Trilogy Quintesson Pit of Judgement 5-Pack Revealed</ref>

2021

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The "Covert Agent Ravage" / "Decepticons Forever Ravage" 2-pack was leaked and solicited to be released at Comic-Con 2021, until the event was canceled and turned into a "Comic-Con@Home" online event; the 2-pack was instead shifted to being available online via Hasbro Pulse and other online retailers. A smaller supplemental in-person event dubbed "Comic-Con Special Edition" took place November 26–28, 2021, though no exclusives were released for this event.

2022

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Dates: July 21–24

Preview: July 20

Panels

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Hasbro Pulse panel streams

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2023

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Dates: July 20–23

Preview: July 19

Panels

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2024

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Dates: July 24–28

Panels

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Part of the press tour leading up to 2024's feature film. Featuring Chris Hemsworth (Orion Pax / Optimus Prime), Brian Tyree Henry (D-16 / Megatron), Keegan-Michael Key (B-127), Josh Cooley (director) and Lorenzo di Bonaventura (producer).
Skybound Entertainment's presentation for the year on their "Energon Universe" family of Transformers and adjacent titles. Featuring Robert Kirkman (Void Rivals, writer, Energon Universe "showrunner"), Joshua Williamson (Duke, Cobra Commander, writer), Daniel Warren Johnson (Transformers, writer/artist), Tom Reilly (Duke, artist), and Sean Mackiewicz (Skybound Editor in Chief).
  • Hasbro Transformers Panel - July 26
Hasbro's toy panel, focusing on Studio Series reveals. Featuring Associate Designer Evan Brooks, Marketer Nate Purswell, Packaging Designer Mario Carreiro and the first public appearance of Generations franchise architect John Warden since his return to the brand earlier that year.

Hasbro Pulse streams

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This year saw Hasbro (and TakaraTomy, who maintained a light presence) try out a funky new format where pre-recorded, duplicate presentations were aired on the Hasbro Pulse YouTube channel simultaneous to the live panels as opposed to a true livestream. This format also allowed for some additional creator interviews from the con floor conducted by [[wikipedia:{{#if:|:}}Toy Hunter|{{#if:||Toy Hunter}}]] host Jordan Hembrough:

Exclusive toys

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A two-pack themed after the pre-war period of IDW Publishing's 2005 Generation 1 continuity including a redeco of the Amazon-exclusive "Miner Megatron" tooling of War for Cybertron: Siege Megatron in gladiator regalia as well as a heavy retool of Studio Series "Gamer Edition" War for Cybertron Optimus Prime into IDW Orion Pax's "supercop" form.

Other happenings

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  • Daniel Warren Johnson won two [[wikipedia:{{#if:|:}}Eisner Award|{{#if:Eisner Awards|Eisner Awards|Eisner Award}}]] for his work on Skybound's Transformers ongoing in Best Writer/Artist and Best Ongoing Series respectively at the ceremony on the evening of July 26.
  • As is something of a tradition for SDCC, a contingent from TakaraTomy's design team (namely Shogo Hasui and Tomoki Tatsumi) sat in for Hasbro's toy panel.

2025

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Dates: July 24–27

Panels

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  • Hasbro Transformers Panel - July 25
Hasbro's toy panel, featuring reveals of the entire first wave for the 2026 slate of the Age of the Primes and Studio Series toylines as well as the announcement of the "Activate Your Alt Mode" 2025 fan poll. Featuring Marketer Nate Purswell, Studio Series Designer Evan Brooks, and newly minted Design Director Mark Maher.
  • Transformers and G.I. Joe: All Out War in the Energon Universe - July 26
Skybound Entertainment's presentation for the year on their "Energon Universe" family of Transformers and adjacent titles. Featuring Robert Kirkman (Void Rivals, writer, Energon Universe "showrunner"), Daniel Warren Johnson (Transformers, writer/artist), Joshua Williamson (G. I. Joe, writer), Sean Mackiewicz (Skybound Editor in Chief), and Arune Singh (Skybound Vice President of Brand, panel moderator).

Hasbro Pulse streams

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2025 saw Hasbro keep it dirt simple with a postmortem livestream of their own toy panel and nothing else:

Exclusive toys

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A boxed set reproducing the very first issue of the Energon Universe including old school G.I. Joe-style 3.75" "O-ring" figures of Void Rivals protagonists Darak and Solila along with a Generation 1 cartoon-themed redeco of Jetfire's toy from 2018's War for Cybertron: Siege as well as a reprinting of Void Rivals #1 with an exclusive new cover by brand mainstay Marcelo Matere.
This Hearts of Steel-centric two-pack constituting the second half of the maiden voyage of the "historical alt mode" themed Timelines toyline saw a limited early release at Comic-Con before its wider "fan channel" release the next month.

Fiction

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Live-action film ARG continuity

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Leo Spitz and Sharsky attempted to attend Comic-Con 2008, but were hampered by the fact that Sharsky had booked the hotel room for the week after Comic-Con. Luckily they met Fassbinder, who got them a room by less-than-legal means, and the new trio of friends attended the convention. Unfortunately all their pictures of the event were accidentally destroyed. The Real Effing Deal

Notes

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  • The "S.D. 74" on the Hasbro version of the Armada Hoist mold is an in-joke, according to Aaron Archer. He has pointedly and repeatedly refused to explain the joke, so its meaning remains a mystery. However, an explanation of sorts was offered at BotCon 2008: The marking evidently originates from an incident at the San Diego Comic Con involving an unfortunate mix of Hasbro employees, alcohol, and a construction crane. Whatever happened, apparently the [[wikipedia:{{#if:|:}}Petco Park|{{#if:||Petco Park}}]] stadium was nearly not built because of it. Yowza. (How the 74 relates to this, exactly, remains uncertain.)

References

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<references />
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