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it's lego optimus prime time
july featured
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[[Hasbro]]'s first attempt at capturing some of the "construction block" market pie, [[2003]]'s '''''[[Built to Rule!]]''''' line attempted to blend the play patterns of some of Hasbro's top brands with [[LEGO]]-compatible brick-based construction. For the ''[[G.I. Joe (team)|G.I. Joe]]'' and [[Tonka]] sets, this meant buildable vehicles with "traditional" brick-compatible action figure pilots. For ''Transformers'', this meant building the robot and vehicle modes around a generic transforming core.
'''[[Dave (BotBots)|Dave the Security Guard]]''' (aka "'''the flesh creature'''", "'''Flesh-Being-1'''", and "'''Darve'''"; b. [[February 29]]) doesn't ask for much out of life, which is probably for the best, as life seems disinclined to give him much outside of grief and disappointment. The sole member of night security at the [[Mall (BotBots)|mall]] the BotBots call home, Dave constantly manages to get in the way of his own ambitions of mediocrity. Out of luck, out of shape, and out of his depth, the meager scraps of respect he strives for constantly slip from his greasy grasp, even to the point where his own [[Dave's mom|mother]] makes fun of him. Desperation pours off him like sweat, as do fast-food crumbs and actual sweat.


One of these concepts worked far better than the other. Guess which one.
And yet...


Virtually every set also included some other action gimmick, usually a spring-loaded missile launcher, but electronics and gear-systems also made their way into later sets.
''And yet...''


The line was incredibly short-lived, lasting barely a year at normal retail. The second series of ''Transformers'' sets only had a limited, test-market release initially in and around Cincinnati, Ohio. The sets later filtered out into some Tuesday Morning, Ollie's, and TJ Maxx chain stores at drastically dropped prices. (It is uncertain if the second-series ''Joe'' sets shared a similar fate, but it's highly likely. Tonka was dropped from the lineup after the first series.)
For all that's going against him, there seems to be no malice in Dave's heart. Sure, he wants to capture those tiny robots he's convinced are hiding in the mall... but only so people will see he was right for once. He'd be happy with a little bit of recognition... and maybe a fresh donut, rather than the day shift's stale leftovers. Not that he won't eat the stale leftovers. Off the floor. But, you know. Man's gotta have a dream. And for all its headaches, he seems to love his job, love the mall he works at... he just wants to be where he belongs.


Despite this failure, Hasbro would try their hand again at the construction-block market a few years down the road with the more traditional, and more successful, ''[[Kre-O]]''.
Maybe he's not so different from certain [[Lost Bots|Bots]] after all.


'''[[Built to Rule!|continued...]]'''
{{bigquote|You hear that, world? ''Dave participated!!'' And next year I'll do it again! ...probably, don't wanna get cocky, stay humble, Dave. Staaaaay humble.|Dave, a man who knows his limits|"[[Spirit of Halloween]]"}}
 
'''[[Dave (BotBots)|continued...]]'''


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Revision as of 04:17, 1 July 2022

Dave the Security Guard (aka "the flesh creature", "Flesh-Being-1", and "Darve"; b. February 29) doesn't ask for much out of life, which is probably for the best, as life seems disinclined to give him much outside of grief and disappointment. The sole member of night security at the mall the BotBots call home, Dave constantly manages to get in the way of his own ambitions of mediocrity. Out of luck, out of shape, and out of his depth, the meager scraps of respect he strives for constantly slip from his greasy grasp, even to the point where his own mother makes fun of him. Desperation pours off him like sweat, as do fast-food crumbs and actual sweat.

And yet...

And yet...

For all that's going against him, there seems to be no malice in Dave's heart. Sure, he wants to capture those tiny robots he's convinced are hiding in the mall... but only so people will see he was right for once. He'd be happy with a little bit of recognition... and maybe a fresh donut, rather than the day shift's stale leftovers. Not that he won't eat the stale leftovers. Off the floor. But, you know. Man's gotta have a dream. And for all its headaches, he seems to love his job, love the mall he works at... he just wants to be where he belongs.

Maybe he's not so different from certain Bots after all.

“ You hear that, world? Dave participated!! And next year I'll do it again! ...probably, don't wanna get cocky, stay humble, Dave. Staaaaay humble. ”

—Dave, a man who knows his limits, "Spirit of Halloween"

continued...


Future Featured Articles can be nominated here: Transformers Wiki:Featured Article Nominations.

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