Emily Bader

The name or term "Emily" refers to more than one character or idea. For a list of other meanings, see Emily (disambiguation).

Emily Bader is a Manager of Global Brand Marketing overseeing "Fan Brands" (read: Transformers, G.I. Joe, Ghostbusters and Power Rangers, among others) at Hasbro. A charismatic fixture of the Hasbro Pulse livestream circuit, she is perhaps best known as the partner in crime of Transformers alumnus Lenny Panzica shepherding the meteoric rise of the Classified toyline over in Joe town. She made her debut on the Transformers brand pitching in on HasLab presentations in January 2025, presumably returning the favor for veteran Transformers marketer Ben "BMac" MacCrae who started putting in time at the Joe office in late 2024.

Known marketing projects

• Age of the Primes

HasLab

• Omega Prime
  (with Optimus Prime, Ultra Magnus, Autobot Bluebolts, and Cerebros)
• Liokaiser
  (Leozak, Drillhorn, Gaihawk, Ellbat, Jaruga, Killbison and Deathcobra
  with Lion, Rhino, Hawk, Bat, Jaguar, Bull and Cobra Chest Animals)

Transformers-related convention appearances

• Megacon Orlando 2025

Hasbro Pulse livestream appearances

• January 10, 2025's Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab - Official Unboxing! with Evan Brooks.
• March 21, 2025's Final Days to Back #Transformers #HasLab Liokaiser—See What’s New!] with Evan Brooks.

External links

• Emily Bader on LinkedIn
• Emily Bader on Instagram