Ben MacCrae

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Ben "Bmac" MacCrae is an Associate Brand Manager of Global Brand Development & Marketing on the Transformers brand at Hasbro. He is in charge of exclusives for the Generations franchise. He previously worked at a contractor running Magic: The Gathering events before later taking an internship on the franchise team for Transformers. He was then eventually brought onto the product team during then-Associate Brand Manager Rachel Fleming's maternity leave.

Known marketing projects

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HasLab

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Transformers Collaborative

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Holiday

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Other known projects

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Robosen Collector's Edition

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Convention appearances

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Hasbro Pulse web content appearances

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Livestreams

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Articles

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HasLab Preview

Trivia

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  • MacCrae was a G.I. Joe [[wikipedia:{{#if:|:}}Playtest|{{#if:playtester|playtester|Playtest}}]] as a child. He still owns multiple prototype toys from this time in his life, some of which were never actually released.
  • BMac's favorite character is Seaspray. He fights for him at every meeting to plan out the year's assortment and swears he'll do so until the day he leaves the brand.<ref>February 8, 2023 Interview along with Delaney Norris, Mark Maher, and Evan Brooks on the "Mr. Alan SuperShow" YouTube channel</ref>

References

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Interviews

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