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[[Image:Sunbowmarvel.jpg|right|180px|thumb|Sunbow and Marvel Productions logos as they appeared in the credits of ''Transformers'' and ''G.I. Joe''.]]
[[Image:Sunbowmarvel.jpg|right|180px|thumb|Sunbow and Marvel Productions logos as they appeared in the credits of ''Transformers'' and ''G.I. Joe''.]]


'''Sunbow Productions''' (rebranded as '''Sunbow Entertainment Inc.''' from 1995 to 2001) was an animation production company that was originally established by advertising agency [[Griffin Bacal]] in the early 1980s. Sunbow was founded for the purpose of creating animation to support and publicize the products of Griffin Bacal's clients, which at that time included [[Hasbro]].  Animated specials and series for many of [[Hasbro]]'s 1980s properties, including ''[[The Transformers (cartoon)|The Transformers]]'' and ''[[G.I. Joe (franchise)|G.I. Joe]]'', were co-produced between Sunbow and [[Marvel Productions|Marvel Productions Ltd]] (Marvel Productions, in turn, outsourced most of their animation to Asian studios such as [[Toei Animation|Toei]] and [[AKOM]]).
'''Sunbow Productions''' (rebranded as '''Sunbow Entertainment Inc.''' from 1995 to 2001) was a television production company that was originally established by advertising agency [[Griffin Bacal]] in the early 1980s. Sunbow was founded for the purpose of producing television commercials and full-length programmes to publicize the products of Griffin Bacal's clients, which at that time included [[Hasbro]].  Animated specials and series for many of [[Hasbro]]'s 1980s properties, including ''[[The Transformers (cartoon)|The Transformers]]'' and ''[[G.I. Joe (franchise)|G.I. Joe]]'', were co-produced between Sunbow and [[Marvel Productions|Marvel Productions Ltd]] (Marvel Productions, in turn, outsourced most of their animation to Asian studios such as [[Toei Animation|Toei]] and [[AKOM]]).


Marvel Productions handled the majority of the day-to-day production of the first season; [[Jim Shooter]] would even hyperbolically claim that Sunbow's only contribution to the production process was "removing [Marvel Productions'] cover sheets from whatever [Marvel] created and stapling on their cover sheets." <ref>[http://www.jimshooter.com/2011/06/secret-origin-of-transformers-part-2.html Jim Shooter: The Secret Origin of the TRANSFORMERS – Part 2]</ref> But Sunbow began to take a more active hand with season 2; Associate Producer [[Flint Dille]] became more involved in production to give the show "a little more edge,"<ref>[https://10mfh.com/a-telephone-chat-with-flint-dille/ A Telephone Chat with Flint Dille]</ref>, and has recounted numerous instances of him editing scripts. The involvement of Marvel Productions story editors [[Bryce Malek]], [[Dick Robbins]], and script editor [[Ron Friedman]] diminished as the season went on, until eventually, for the third season, Sunbow Productions took over much of the running of the show, and the three men were replaced with Sunbow in-house staff Dille, [[Marv Wolfman]] and [[Steve Gerber]].
Marvel Productions handled the majority of the day-to-day production of the first season; [[Jim Shooter]] would even hyperbolically claim that Sunbow's only contribution to the production process was "removing [Marvel Productions'] cover sheets from whatever [Marvel] created and stapling on their cover sheets." <ref>[http://www.jimshooter.com/2011/06/secret-origin-of-transformers-part-2.html Jim Shooter: The Secret Origin of the TRANSFORMERS – Part 2]</ref> But Sunbow began to take a more active hand with season 2; Associate Producer [[Flint Dille]] became more involved in production to give the show "a little more edge,"<ref>[https://10mfh.com/a-telephone-chat-with-flint-dille/ A Telephone Chat with Flint Dille]</ref>, and has recounted numerous instances of him editing scripts. The influence of script editor [[Ron Friedman]] quickly diminished, with progressively fewer and fewer of his dialogue edits surviving to the final draft, before he left the series for other projects halfway through the season.  At the conclusion of Season 2, story editors [[Bryce Malek]] and [[Dick Robbins]] were assigned by Marvel Productions to relaunch their stalled syndicated series ''Defenders of the Earth'' for 1986.  For the third season of The Transformers, Sunbow Productions took story editing duties in-house, assigning Dille, [[Marv Wolfman]] and [[Steve Gerber]] to the role.


In [[1998]], Sunbow Productions was bought out by [[Sony|Sony Wonder]],<ref>[http://kidscreen.com/1998/06/01/22205-19980601/ Kidscreen article, "Sony Wonder buys Sunbow"]</ref> and subsequently sold off to [[TV-Loonland]].  Loonland re-established the company as Sunbow Entertainment Inc. On [[May 14]], [[2008]], Hasbro announced it had acquired the worldwide distribution rights of the television series featuring their characters from TV-Loonland<ref>[http://www.reuters.com/article/2008/05/14/hasbro-idINWNAS406720080514 Reuters article, "Hasbro buys TV programs, doubles content library"]</ref> through the acquisition of the Sunbow catalogue.
In [[1998]], Sunbow Productions was bought out by [[Sony|Sony Wonder]],<ref>[http://kidscreen.com/1998/06/01/22205-19980601/ Kidscreen article, "Sony Wonder buys Sunbow"]</ref> and subsequently sold off to [[TV-Loonland]].  Loonland re-established the company as Sunbow Entertainment Inc. On [[May 14]], [[2008]], Hasbro announced it had acquired the worldwide distribution rights of the television series featuring their characters from TV-Loonland<ref>[http://www.reuters.com/article/2008/05/14/hasbro-idINWNAS406720080514 Reuters article, "Hasbro buys TV programs, doubles content library"]</ref> through the acquisition of the Sunbow catalogue.
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*''[[Robotix]]'' (1985)
*''[[Robotix]]'' (1985)
*''Bigfoot And The Muscle Machines'' (1985)
*''Bigfoot And The Muscle Machines'' (1985)
*''[[Jem]] (1985-1988)
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*''The Glo Friends'' (1985-1986)
*''The Glo Friends'' (1985-1986)
*''[[Inhumanoids]]'' (1986)
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*''[[My Little Pony|My Little Pony: The Movie]]'' (1986)
*''[[My Little Pony|My Little Pony: The Movie]]'' (1986)
*''[[The Transformers: The Movie]] (1986)
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*''Moondreamers'' (1986)
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*''Potato Head Kids'' (1986)
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*''[[Inhumanoids]]'' (1986)
*''[[Inhumanoids]]'' (1986)
*''Air Raiders'' (1987)
*''Air Raiders'' (1987)
*''[[Beastformer|Battle Beasts]]'' (1987)
*''[[Beastformers_(franchise)|Battle Beasts]]'' (1987)
*''Ninja Warriors'' (1987)
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*''[[Visionaries|Visionaries: Knights Of The Magical Light]]'' (1987)
*''[[Visionaries|Visionaries: Knights Of The Magical Light]]'' (1987)

Revision as of 21:10, 20 August 2025

This article is about the real-world company. For the fictional weapon, see Sun-bow{{#switch:{{#sub:Sun-bow|-1}} != .= ?= .

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Sunbow and Marvel Productions logos as they appeared in the credits of Transformers and G.I. Joe.

Sunbow Productions (rebranded as Sunbow Entertainment Inc. from 1995 to 2001) was a television production company that was originally established by advertising agency Griffin Bacal in the early 1980s. Sunbow was founded for the purpose of producing television commercials and full-length programmes to publicize the products of Griffin Bacal's clients, which at that time included Hasbro. Animated specials and series for many of Hasbro's 1980s properties, including The Transformers and G.I. Joe, were co-produced between Sunbow and Marvel Productions Ltd (Marvel Productions, in turn, outsourced most of their animation to Asian studios such as Toei and AKOM).

Marvel Productions handled the majority of the day-to-day production of the first season; Jim Shooter would even hyperbolically claim that Sunbow's only contribution to the production process was "removing [Marvel Productions'] cover sheets from whatever [Marvel] created and stapling on their cover sheets." <ref>Jim Shooter: The Secret Origin of the TRANSFORMERS – Part 2</ref> But Sunbow began to take a more active hand with season 2; Associate Producer Flint Dille became more involved in production to give the show "a little more edge,"<ref>A Telephone Chat with Flint Dille</ref>, and has recounted numerous instances of him editing scripts. The influence of script editor Ron Friedman quickly diminished, with progressively fewer and fewer of his dialogue edits surviving to the final draft, before he left the series for other projects halfway through the season. At the conclusion of Season 2, story editors Bryce Malek and Dick Robbins were assigned by Marvel Productions to relaunch their stalled syndicated series Defenders of the Earth for 1986. For the third season of The Transformers, Sunbow Productions took story editing duties in-house, assigning Dille, Marv Wolfman and Steve Gerber to the role.

In 1998, Sunbow Productions was bought out by Sony Wonder,<ref>Kidscreen article, "Sony Wonder buys Sunbow"</ref> and subsequently sold off to TV-Loonland. Loonland re-established the company as Sunbow Entertainment Inc. On May 14, 2008, Hasbro announced it had acquired the worldwide distribution rights of the television series featuring their characters from TV-Loonland<ref>Reuters article, "Hasbro buys TV programs, doubles content library"</ref> through the acquisition of the Sunbow catalogue.

Full length television and movies

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Animated toy and comic commercials

References

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