Transformers: Generations (toyline)

The name or term "Generations" refers to more than one character or idea. For a list of other meanings, see Generations (disambiguation).

Generations is a line of Deluxe Class figures launched in 2010. Like the earlier 2006 Classics and 2008 Universe lines, along with much of the 2010 Transformers line, it aims to recreate older Transformers characters as new toys and celebrate the history of the brand. Unlike Universe, there are no series or other indications on the toys' packaging regarding which continuity the characters hail from. This seems to follow Hasbro's recent trend of leaving as much of that kind of information as possible up to the imagination of the purchaser.

The range includes designs from the video game War for Cybertron with the ambiguous prefix "Cybertronian".

Early releases advertised for The Hub.

Toys

General retail

Wave 1

RETRIBUTION!

• Cybertronian Bumblebee
• Cybertronian Optimus Prime
• Drift
• Thrust

Toys R Us received special cases containing only Cybertronian Optimus Prime and Cybertronian Bumblebee as a promotional tie in for the release of the War for Cybertron video game before the general release of the Generations toyline.

Wave 2

I'm just a miner.

• Cybertronian Megatron
• Darkmount

Wave 3

• Cybertronian Soundwave
• Red Alert

Wave 4

• Blurr (retool/redeco of Drift)
• Dirge

Wave 5

And that's when Hasbro ran out of 1984 Decepticons.

• Cliffjumper (retool/redeco of Cybertronian Bumblebee)
• Skullgrin (retool/redeco of Darkmount)
• Thunderwing

Wave 6

• Scourge
• Sergeant Kup

Notes

I don't belong here, bitches!

• Clicking "War For Cybertron Toys" on Hasbro's War For Cybertron webpage brings up the whole "Generations" toyline. Looking for War For Cybertron toys? Here you go.
• Since all the toys in the Generations toyline are Deluxe-sized, the Difficulty Level bar on the front packaging (which indicates how hard it is to convert a toy from mode to mode) now denotes each individual toy's challenge level (Cybertronian Bumblebee, for example, is a Level 4, while Thrust is a Level 2).
• The plastic-coated wire twist-ties, which were normally used to secure a toy in its packaging in past toylines, have been replaced with rattan tie-downs. The paper based tie-downs are also used in the 2010 Transformers toyline.
• The 2010 Transformers toyline contains several toys with a design aesthetic similar to the Generations line. This led to confusion when fan expectations were contradicted by official Hasbro announcements.
  • Said figures are actually part of the "Reveal The Shield" promotion, meaning they were possibly meant to be released in the "Generations" toyline before idea for the promotion came about.
• Several toys in this line have a uniform clip system that allows weapons to be rearranged in various places, and even on different toys. This is clearly intended to be like the over-arching gimmicks of the Unicron Trilogy era. The problem is, since the clip system is not present on any of the four War for Cybertron toys, redecos from other lines, or Drift, and decidedly not on any of the main-line 2010 Transformers, the gimmick arches over about five figures.