Fandom

Typical fans. A Sunday.

“	These fools worship Transformers!	”
—Astrotrain, "The God Gambit"

The community of Transformers fans is referred to as a fandom. While the term technically encompasses any group of kids coming together to talk about Transformers in a sandbox, it is commonly used to refer to the people from college-age and up who participate in the online fandom. The fandom has long played a role in the history of the franchise. Most notably, BotCon is their Mardi Gras, an official convention geared almost totally to adult fans.

Individually, or as a group, Transformers fans can be referred to as Transfans. This may raise eyebrows among the uninitiated, but it sure beats "Trannies."

History

Before the internet

The earliest form of interaction between Transformers fans that went beyond the usual schoolyard talks was the Letters Pages in the Generation 1 comics by Marvel. In addition, the S.T.A.R.S. fan club can be viewed as the first form of an officially organized "fandom", although interaction between individual members was still limited at best.

Unofficial fanclubs were formed as early as 1986. One of them, the Transmasters club, even got a shoutout in the letters pages in issue 79 of the Marvel US G1 comic (published in 1991), leading to a huge influx of new members, soon growing to 300 members globally. The original organizers of the club soon began to crumble under the weight, leaving matters to new members who would take over responsibilities. A British branch of the club was also formed, which would go on to produce a prolific amount of stories, art and fanzines, and whose early members included the now-pro James Roberts and Nick Roche. The club was even officially recognized by Hasbro in 1991, legally giving them permission to use the Transformers likeness for non-profit purposes.

The early days of online fandom

As fans grew older, those few that did not outgrow their hobby (like most children do) eventually found a form of communicating with each other on the internet. Emerging from comic-centric bulletin boards such as the CCC (Comics Collectors' Club), a mailing list was created in April of 1993, coinciding with early rumors about the impending launch of the Generation 2 toyline. Later that year, still before the Generation 2 toyline was launched, the mailing list was abandoned in favor of a text-only Usenet newsgroup named alt.toys.transformers (a.t.t.), which was launched on September 11, 1993. Many of the members of the mailing list and a.t.t. had previously also been members of the Transmasters fanclub, which was now rendered somewhat anachronistic by the internet.

Because Usenet is one of the oldest parts of the internet (dating from 1979), a.t.t. functioned as a central hub where all members of the then-small fandom interacted together. Indeed, it would not be unfair to say that for most of the 1990s, a.t.t. was the online fandom. Beast Wars showrunners Bob Forward and Larry DiTillio later also used a.t.t. as a means of communicating with the fans, and even recruited one of them, Ben Yee (who had also started out with the Transmasters club), to work as a consultant for the show.

Another form of online fan interaction was the text-based MUSH (Multi-User Shared Hallucination), a shared online role-playing environment. Many MUSHers were also ATTers.

Rise of the World Wide Web

During the late 1990s, the first individual fan sites were launched on the World Wide Web. Most of them started out as personal collector showcase/information sites, and while many of them have either disappeared from the web since then or not been updated in a decade, some still exist to this very day, such as Steve-o Stonebraker's site (launched in 1995, currently semi-abandoned), Dave Van Domelen's site (launched in 1996), Ben Yee's BWTF.com (originally launched as beastwars.net in 1997, recently reconstructed) and the Lukis Bros. Unicron.com (launched in 1997, moved to its top level domain in 1998).

The Transformers Archive was originally also launched as a private site in 1996 and eventually moved to its current domain in 1999. Its sister site, Transfans.co.uk, was originally launched as Transfans.com in 1998. Both sites gained message boards in late 2000, but were mostly known for offering downloads of old cartoon episodes and scanned comic book pages for years, a practice Hasbro still silently tolerated at that time—until a cease and decist order in January of 2003. Since then, TFArchive has started to focus mostly on comic and toy reviews, while Transfans is mostly known for interviews these days. Both sites have comparably small, but stable communities.

Aside from the British fandom, Scandinavian fans were among the most active non-Americans in the online Transformers fandom during the late 1990s. In 1998, several Scandinavian Transformers fans decided to form their own fanclub, the Nordic Transfan Association, which eventually got its own website, NTFA.net, in 2001. NTFA remains one of the largest European Transformers fan communities to this very day.

Early message boards and tensions in the fandom

Some of these early sites, particularly Ben Yee's, also featured message boards, which were used as an alternative to a.t.t. by some fans. While Ben Yee soon closed his board again due to frequent trolling and lack of moderation, another fan named Renaud Lefebvre launched his own site, Bigbot.com, in 1998, which also featured downloads and a message board, Bottalk.

Even though Renaud was in contact with Beast Machines showrunner Bob Skir, thus briefly making Bottalk the primary Transformers discussion hub during that time, his tight-handed way of moderating his board eventually led to mass bannings, coupled with a mass exodus to a newly created board, named The Allspark, in November of 1999. Due to the backlash from his moderating style, Lefebvre has maintained an isolationist stance for Bottalk, ignoring the existence of other Transformers-related websites (with the occasional content copied and images hotlinked from the official Hasbro website). In return, Bottalk is ignored by the rest of the fandom, yet continues as a small but active board.

The Allspark eventually encountered internal friction itself—when the community, under a new owner, moved to the new domain Allspark.com in 2001, several members gained illegitimate control of the Ezboard site and attempted to turn the old board into a second Allspark community (now also available under Allspark.net). The .com site remains the much larger of the two Allsparks to this very day, whereas the other board has faded into obscurity.

This era also saw the launch of the first Transformers podcast, Radio Free Cybertron, in September 1999, which was also one of the first podcasts ever, existing at a time before the term existed.

The Big Bang

In the early 2000s, the World Wide Web exploded with new Transformers fan sites. This coincided with the onset of the "nostalgia boom," when numerous properties from the 1980s were relaunched in various forms—in the case of Transformers, these were the Robots in Disguise and Armada lines and the Dreamwave comics. This caused a growth spurt for the fandom, with new arrivals eschewing the outdated Usenet and instead using web-based message boards.

Seibertron.com was launched in 2000, originally as an informational website, later expanded to include toy galleries and a message board. These days, the site views itself as one of the biggest Transformers fan communities.

Its biggest competitor is TFW2005.com, which was originally launched as a private fan site named Transformer World 2005 in early 2000. It first moved to its current domain in May 2000, added a message board and soon started to offer downloads of Japanese Car Robots episodes. In July of 2001, TFW2005 merged with two other sites, Transformers News and the Matrix Magazine, to form a new super-site, Transfandom.com. The honeymoon didn't last long, as frictions among the merged site's staff caused TFW2005 (including its boards) to return to its old domain in January of 2003, while Transfandom (now with its own board) continued alternatively under the domains Transfandom.net and Transfandom.com again, ultimately fading into obscurity and eventually disappearing from the internet altogether in the fall of 2007. Meanwhile, TFW2005 is said to have close ties with Hasbro (albeit only unofficially), and is also often the go-to site for representatives of other official parties, such as screenwriter Roberto Orci.

Another site that would eventually become large was originally launched in 2001 as TFExchange.com. In May of 2002, a hostile takeover by a URL sniper caused the site to move to its current domain, TFormers.com. These days, TFormers is part of the Entertainment News International network that includes Toy News International, Jedi Insider and Entertainment News International. Similar to Bigbot, TFormers also prefers to pretend that other fan sites don't exist. The biggest rival for TFormers is TFW2005, which dates back to Hasbro employee Aaron Archer blaming TFormers for causing his superiors to order Aaron to cease posting at TFW2005's boards.

In addition to these considerably large sites, there are countless smaller sites, some of them being mostly collector showcase sites run by individuals, while others have their own message board communities. Fan communities not based in the United States have also emerged in considerable numbers, with sites often concentrating on a single country, or at least a clearly defined area (such as the aforementioned Scandinavian NTFA), many of them also operating in other languages than English.

The large boom of Transformers fan sites on the World Wide Web also had an effect on the established Usenet newsgroup alt.toys.transformers. Activity on the group dropped off, leading many of its members to venture beyond its confines and into the message board world. Given the large number of different boards, the preferences of the users, and the enmities that formed between sites, it was no longer really possible to "know everyone," as it was in a.t.t.'s heyday.

The situation remains the same today, only more so, as the live-action movie has turned a perennially strong franchise into a runaway powerhouse, attracting countless fans young and old, new and nostalgic, across the globe.

Mindset

There are very few things all Transformers fans can agree on. Not even the trolls have ever tried to defend this one.

Describing the general mindset of Transformers fandom is difficult, if not outright impossible, due to its extremely diverse nature. It's often claimed that the fandom hates everything and generally rejects any notion of "change", but even that is not entirely true.

What is probably true, however, is that the fandom can't agree on anything...well, almost anything. Even Transformers movie producer Don Murphy, who repeatedly postulated that the fandom can't agree on anything, admitted that the vast majority of the fandom was supportive of Peter Cullen and Frank Welker being the best, if not the only, reasonable choices for the voice actors of Optimus Prime and Megatron in the movie, respectively. Other rare instances of the fandom largely agreeing on something were the overwhelmingly positive reaction to both Shattered Expectations and Last Stand of the Wreckers, and the general rejection of the Energon cartoon, or at least its lackluster English dub by Voicebox. Furthermore, following the demise of Dreamwave, fans almost unanimously despise Pat Lee as a human being, with those who initially oppose this notion usually changing their opinion as soon as they learn about his business practices.

Bring out the pitchforks... and get me some popcorn. This is going to be an entertaining afternoon.

Other than that, there have been numerous instances of fans preferring one of the myriad incarnations of the Transformers mythos over another one (or all other ones), even going so far as accusing fans who disagree with them of not being "true fans". In the early days of the Transformers online fandom, disagreements centered around the question of whether the original cartoon or the Marvel comic represented the "true" canon, and whether the portrayal of characters in the cartoon (such as their coloration) should be given priority over their toys. Then came the Beast Wars, which split the fandom into those who rejected the new series (without even having seen it yet) and those who were at least willing to give it a chance.

Subsequent series such as Beast Machines, Armada, the live-action film series and Animated were met with equally mixed (and vocal, from both sides of the spectrum) reactions, each for its own reasons. Furthermore, there are even fans of the newer series who reject the original series (or, in some cases, at least its vocal fans). And lastly, the debate over whether Hasbro or Takara makes the better toys will probably rage on for the rest of eternity.

Aside from these radically polarized positions, however, there are also a large number of fans who have personal preferences for one aspect of the Transformers brand over others—toys over cartoons, cartoons over comics, Japanese fiction over Western fiction, IDW over Dreamwave—while at least tolerating the rest (and its fans), if not actually enjoying it to some degree. Lastly, some fans who once belonged to a "hater" camp in a fandom debate have later become more tolerant towards the aspect of the brand against which they were once so outspoken, or have even entirely changed their opinion on the matter in retrospect.

Quotes

The fan base is really vocal.Andy Schmidt, 'Transformers' comic creator sees 'a richer, deeper portrait' @ USAToday.com, September 15, 2009

The fans are very vocal and we listened.Michael Bay, TFCC Toy Fair 2009 Revenge of the Fallen interview, February 17, 2009

To their credit, Hasbro tried to warn us. They told us there was a huge and rabid fan base out there that cared deeply about all things TF.Bob Forward, foreword to the Matrix Quest trade paperback, 2002

With ‘Transformers’ we had this really rabid following. To be frank, I wanted to have some way where we could at least hear what people think.Don Murphy, Fans Get to Talk About ‘Transformers,’ and the Knives Are Unsheathed, The New York Times, July 9, 2007

Transformers fans aren't the folks who just casually pick up an issue, and then read it, shrug and move on to the next thing, indifference radiating from them as they do. No, these fans care about the property and the characters. I mean they really care.Chris Ryall, foreword to The Reign of Starscream trade paperback, 2008

It is amazing how wonderful and loyal the fans have been to us "Transformer" actors...I know Peter Cullen and I have both talked about this at length. I am happy the fans felt it was important.Frank Welker, Interview with UGO.com, September 14, 2009

I’m happy that people care enough about this brand to voice their opinions – for better or worse.Eric Siebenaler, "TFW2005 Interview with Hasbro Designer Eric Siebenaler", November 4, 2007

It's true that it's always the winners that write history, but it's the losers that do the TRANSFORMERS Wikipedia entry.Starscream, Starscream's Stars #7

References

Many references to the fandom have been made in official Transformers fiction.

Beast Wars

The story editors of the Beast Wars cartoon, Bob Forward and Larry DiTillio, interacted with the fandom via alt.toys.transformers, and worked numerous "shout-outs" into the series.

• In "Dark Designs", a loopy Waspinator declared that he was "Not wacko, Wonko! Wonko the Sane!" In addition to being the name of a character in The Hitchhiker's Guide to the Galaxy, "Wonko the Sane" was a screen name used by Ben Yee.

• In "Before the Storm", the Predacon computer informed Megatron of a "code A-T-T alert," and Megatron later initiated a "voice code A-T-T override," both references to alt.toys.transformers.

• Also in "Before the Storm", Megatron mused that "There is a storm coming. A storm of such power, such magnitude, it is beyond imagination!" This was a reference to the website of fan James Hooks, called "Beyond Imagination" (itself named after a tagline for The Transformers: The Movie.)

• In Nemesis Part 2, Optimus Primal's line "encoding transmission M Sipher" refers to the screen name of Greg Sepelak.

• Also in "Nemesis Part 2," Megatron instructs Dinobot II to fire on "targeting grid 3H," referring to 3H Enterprises.

• Numerous locations throughout the series were references to the names (both screen and real) of fans:
  • Grid Darcerin
  • Grid Joona
  • Grid Scylla
  • Sector Tallories
  • Subsector Hooks
  • Tengu Sector

Universe

• The Universe Ultra Class Onslaught toy's painted deco features a reference to long-time Transformer fan Monzo's screen-name and birthday. Jealousy sold separately.
• Acid Storm's bio personality and "Hyperion-3" blasters are also references to Monzo.
• The 2008 Hot Shot toy's license plate and bio made the character's fan-propogated love of "JaAm" official.

Generation 1 comic books

• Artists Joe Ng and Alex Milne have both drawn shout-outs to TFW2005.com into their art.
• Alex Milne drew Hot Shot and Shattered Glass Ravage as corpses in his art to make Internet fanboy David Willis sad.

Animated

• Animated Personality Vangelus

Adopted fan terminology

Several terms initially used only by fans have been adopted by writers of official Transformers materials, thus becoming a part of the canon.

• Bumper
• Darkside
• Gestalt
• Generation 1
• Seeker (Technically, this one originated in a 1984 J.C. Penney catalog, but widespread usage within the fandom is what led to its official use.)
• Rainmakers (The term was actually used by Bluestreak in "Divide and Conquer", but only as a colloquial description of their actions. As with "Seekers", repeated fan usage ultimately led to its adoption as an official group name.)
• Lugnut's "Punch of Kill Everything"

Fans gone official

Many members of the online fandom have gone on to contribute to Transformers in an official capacity. One of the most prolific ones is probably Benson "Ben" Yee, who started out as an active fan (under the screenname "Wonko the Sane") and defended the Beast Wars cartoon in its early phase at alt.toys.transformers. Ben was eventually hired to work as a consultant for the show. Later, he was made a member of the Transformers Collectors' Club's Advisory Board and has since written officially licensed Transformers comic book stories for both IDW Publishing and Fun Publications.

Another name widely recognized among fan circles is Don Figueroa, who gained early fandom fame for his fan comic Macromasters, which featured original robot designs created by him. Don also created large transformable, scratch-built toys based on his characters. He was later hired by Dreamwave Productions as a comic book artist and developed the comic series The War Within together with writer Simon Furman, and also developed pre-Earth designs for every single character that appeared in the comic. Don continued to draw Transformers comics for Dreamwave, IDW Publishing and Fun Publications and even worked as a toy designer for Hasbro (including some designs for the Classics line and major work on the Titanium Series line), but eventually departed from official Transformers work in late 2007... only to return a year later.

Aside from Don, other artists were also recruited by Dreamwave and IDW from within the fandom, among them Guido Guidi, Joe Ng, Alex Milne and Nick Roche, although not all of them were active participants in the Transformers fandom prior to going official. Meanwhile, Dreamwave writer Adam Patyk had been an active participant in discussions at ATT during the 1990s.

Other international fans also started doing official work that made their names known outside their domestic fandoms, such as Japanese super-fan Hirofumi Ichikawa, who wrote and drew the Linkage manga as well as various other mangas, wrote the Binaltech backstory and worked as a toy designer for Takara on occasion.

Some of Hasbro's Transformers toy designers were also originally active members of the fandom, such as Andrew Frankel (aka "Swiper" or "Sideswipe"), Joseph Kyde or Alex Androski.

Other fans who have done official work for Hasbro, Takara, comic book companies or other third party licensees include:

• Fumihiko Akiyama
• Adam Alexander (aka "Botch")
• Aaron Black (aka "Delta Star")
• Mark Bristow (aka "Bodycount")
• Josh Burcham (aka "DCJosh", aka "GodFireConvoy")
• Kris Carter (aka "Drivaaar")
• Stuart Denyer
• Jordan Derber (aka "Buster Darkwings")
• Doug Dlin
• Tim Finn
• Bill Forster
• Rob Gerbracht (aka "Tengu")
• Andrew Hall (aka "Hydra")
• Jon Hartman
• Karl Hartman
• Chris Ho (aka "Vangelus")
• Dan Khanna
• Shaun Knowler (aka "White Rabbit" or "Beachcomber")
• Matt Kuphaldt (aka "Jackpot")
• Joana Lafuente
• Nick Leffler
• Chris McFeely
• Frank Milkovich (aka "Crobot91")
• Josh Nizzi
• Raksha
• Daniel Ross (aka "Mouth04")
• Greg Sepelak (aka "M Sipher")
• Liam Shalloo
• Pete Sinclair
• Jim Sorenson
• Chris Tang (aka "Ravestrike")
• Brandie Tarvin
• Frank Todaro (aka "Broadcast")
• Priscilla Tramontano
• Trent Troop
• Josh van Reyk (aka "Richter")
• Graham Weaver (aka "Liquid Velcro!")
• David Willis (aka "Walky")

and others....