GiG: Difference between revisions
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[[Image:Giglogo.jpg|right|134px|thumb|We used to make toys with funny missiles.]] | [[Image:Giglogo.jpg|right|134px|thumb|We used to make toys with funny missiles.]] | ||
'''GiG''' was an Italian toy company that originally held the license to market ''[[Diaclone]]'' and ''[[Micro Change]]'' toys in Italy. When [[Hasbro]] introduced the ''Transformers'' brand throughout much of the rest of the world, GiG rebranded its ''Diaclone'' toys as '''[[Trasformer]]''' | '''GiG''' was an Italian toy company that originally held the license to market ''[[Diaclone]]'' and ''[[Micro Change]]'' toys in Italy. When [[Hasbro]] introduced the ''Transformers'' brand throughout much of the rest of the world, GiG rebranded its ''Diaclone'' toys as '''[[Trasformer]]''' {{sic}} in an attempt to exploit the global popularity of ''Transformers'' without paying royalties to Hasbro. However, Hasbro eventually pressured GiG to acquire a license for the ''Transformers'' property, although for the next several years, a smaller version of the old "Trasformer" logo would remain on GiG toys in addition to the larger, internationally known "Transformers" logo. | ||
GiG is also known for renaming characters in strange ways (such as referring to [[Skydive (G1 Aerialbot)|Skydive]] as "Log") and for selling various [[pre- | GiG is also known for renaming characters in strange ways (such as referring to [[Skydive (G1 Aerialbot)|Skydive]] as "Log", labeling [[Astrotrain (G1)|Astrotrain]] and [[Blitzwing (G1)|Blitzwing]] as "Triplex Uno" and "Triplex Due", respectively, or calling [[Scourge (G1)|Scourge]] "Sheriff") and for selling various [[pre-Transformer]]s and ''Transformers'' toys that were otherwise unavailable outside of Japan, including the ''Micro Change'' version of [[Blaster (G1)|Blaster]] (which was a working AM radio) and [[Galaxy Shuttle]]. | ||
Distribution of ''Transformers'' toys in Italy was gradually shifted from GiG to the Italian Hasbro branch during the ''[[Beast Wars (toyline)|Beast Wars]]'' line. In the late 1990s, GiG was bought out by Giochi Preziosi. | Distribution of ''Transformers'' toys in Italy was gradually shifted from GiG to the Italian Hasbro branch during the ''[[Beast Wars: Transformers (toyline)|Beast Wars]]'' line. In the late 1990s, GiG was bought out by Giochi Preziosi. | ||
Revision as of 00:29, 28 October 2011
GiG was an Italian toy company that originally held the license to market Diaclone and Micro Change toys in Italy. When Hasbro introduced the Transformers brand throughout much of the rest of the world, GiG rebranded its Diaclone toys as Trasformer [sic] in an attempt to exploit the global popularity of Transformers without paying royalties to Hasbro. However, Hasbro eventually pressured GiG to acquire a license for the Transformers property, although for the next several years, a smaller version of the old "Trasformer" logo would remain on GiG toys in addition to the larger, internationally known "Transformers" logo.
GiG is also known for renaming characters in strange ways (such as referring to Skydive as "Log", labeling Astrotrain and Blitzwing as "Triplex Uno" and "Triplex Due", respectively, or calling Scourge "Sheriff") and for selling various pre-Transformers and Transformers toys that were otherwise unavailable outside of Japan, including the Micro Change version of Blaster (which was a working AM radio) and Galaxy Shuttle.
Distribution of Transformers toys in Italy was gradually shifted from GiG to the Italian Hasbro branch during the Beast Wars line. In the late 1990s, GiG was bought out by Giochi Preziosi.
