Multi-property brand: Difference between revisions
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*[[Built to Rule]] | *[[Built to Rule]] | ||
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*[[Titanium Series]] | *[[Titanium Series]] | ||
===[[TakaraTomy]]=== | ===[[TakaraTomy]]=== | ||
Revision as of 13:53, 1 November 2011
A multi-property brand is a line of toys, with its own logo and (if successful) brand recognition, under which toys of characters and/or vehicles from several pre-existing properties, licensed or owned by the toy company, are produced. With rare exceptions, the brand has no characters of its own, but rather represents a play pattern such as construction toys or miniatures gaming under which any number of toy lines can co-exist. Transformers toys have been produced in a number of such lines, going back to Beast Wars, but more commonly in the 2000s with both contemporary and "classic" (Generation 1 and Beast Wars/Beast Machines, with the occasional oddball from Robots in Disguise) characters represented.
