Letters page (Marvel UK)
| This article is about the Marvel UK feature with multiple subtitles. For the IDW issue about Soundwave, see Soundwaves (issue). For the Grimlock portion of Ask Vector Prime, see Ask Vector Prime#Grim Grams. |
The Marvel UK Generation 1 comic had an interesting approach to fan mail — the letters were answered by Transformers!
Originally the Marvel UK comic's letters pages were a fairly pedestrian affair, occasionally spiced up by a Hasbro employee dropping in to plug toys. However, starting with issue 22, a new take was created with a Transformer answering the letters page in character. By this stage the comic was being printed in a weekly format which, combined with in-character letter answerers, resulted in a very informal, "chatty" interaction with fans. Simon Furman attributes this to Ian Rimmer being trained at IPC Magazines Ltd., where an editorial 'character' who would answer letters was part of the product; on Scream!, for example, where both men had worked, the comic was 'edited' and readers spoken to by Ghastly McNasty[1] who claimed to live and work in IPC's dungeon basement.
While Ian Rimmer came up with the concept, Simon Furman would write the bulk of them and was the man who argued Soundwave, rather than an Autobot, should be the host.[2]
The letters pages created on-going in-jokes, addressed continuity errors and were constantly telling the readers (especially during Grimlock's tenure) to ignore the cartoon because, while it was an amusing diversion, the comics were the real story. It's not every day that a Transformers fiction makes the claim of being more legitimate than another!
There were tips about where to pick up old merchandise, and sightings of new toys. The corner section of the page ran recurring items as well — "Stock Exchange" and "Comic Exchange" let fans swap their toys and comics with each other; other times, a fan might have a "Your Choice" printed – a list of their favourite aspects of the series, be they issue, character, artist and so on.
The letter answerers were also unashamedly biased towards their own factions and generally completely biased towards themselves. They'd often berate or tease letter writers, talk down about the previous columnists or berate the staff of the series itself (in all good fun office banter, out of universe).
Those lucky fans who had a letter printed would receive a free mini-Autobot or, later, a Special Teams toy, as well as a reply from the Transformer in question.
Outside-inside continuity
The continuity of the letters page is somewhat complicated. Generally the answerers treated themselves as 'in continuity', even if this defied all logic. While the comic had a human production staff (Stubbies) who could be blamed for some gaffes that might occur, the comic was also supposed to portray "real events". Or, as Grimlock put it when a fan tried to blame the writer for Galvatron's rampage:
The hosts answered questions and bantered with fans, discussing subjects ranging from Megatron's Cybertronian form (a handheld laser gun)[4] to Optimus Prime's opinion of Mötley Crüe's music (not a fan!).[5] In some cases the letters page is the only canon source for vital information about characters. For example, Chuffer's name comes completely from the letters pages.
The waters of canon were further muddied by the letters pages' interaction with editorial columns and the gag strip, Robo-Capers, which would generally treat the letter answerer as being an employee of Marvel UK, operating out of their offices and interacting with the staff. In an early strip, Soundwave would blow up a Marvel office after one printing mistake too many, and later on, Grimlock would let the fame of being a movie star go to his head. It became something or a tradition for the transition of letter answerers to be depicted in special Robo-Capers strips, though in one case a departure was told in a special festive text story in the editorial slot, and in another, the host was inaugurated by an appearance in Robo-Capers' replacement, Combat Colin.
How this all fits together with the actual comics canon is anyone's guess. The writers merely dramatise the real events, which happen to their Transformer co-workers, who also appear in fourth-wall breaking gag strips published by the same company depicting their career at that company, which also exists in-universe, via comics writer Donny Finkleberg. Even more horrifying is this thought: If the letters pages are canon, that makes every single human who wrote into the pages a canon part of Transformers fiction. Let's... ahhh... let's not start publishing pages about them, though, please. (All right, we'll make one exception.)
Hosts/Page title
Soundwaves
"Soundwaves" was hosted by... well, Soundwave, beginning in issue 22. Bringing an acidic tone to the letters page, Soundwave would openly compliment his readers' duplicity and encourage them to become loyal Decepticon supporters. He apparently got the job by blackmailing the editor.[6] He took his leave in issue 73 to devote his full attention to crushing the Autobots, having caught wind of a potential Dinobot coup to take the page by force.[7] The changeover of hosts was depicted in a special Robo-Capers strip in issue 74.
Soundwave referred to his readers as "Carbon-Based Units", and the staff at Marvel UK as his "human helpers (ha!)", who he would neuro-shock when they failed him. His main idiosyncrasy was his addition of "puttup!" after names he found distasteful, like Autobot (puttup!) or Optimus Prime (puttup!). The meaning of "puttup" was something of a mystery,[8] with it eventually being revealed as a spit of disgust when Soundwave took aim at Robot Master in the main comic strip – yes, through his faceplate!
The Soundwaves era ran for a period of 53 issues, or about one year and three weeks in real time. 46 Soundwaves features were printed all together, though you could call it 47 depending on if you count the following, guest columnist...
Rat-Chat
Christmas 1985, and the Marvel staffers found their office party had plenty of cassettes but no player – and, in order to make Soundwave amenable, they kept him sufficiently lubricated with high grade oil. Too much oil. Soundwave proved too hungover to answer letters the following day, so the staff picked Ratchet as a fill-in, bringing us "Rat-Chat" in issue 41.[9]
Ratch specifically chose to print letters featuring anti-Decepticon sentiments, complimenting the senders on any insults slung at Soundwave. Alas, he was a bit too nice, and therefore bland, for a letters host, and so Rat-Chat only appeared this once (perhaps due to intervention from Soundwave[10]).
Grim Grams
Grimlock began hosting "Grim Grams" after storming the building, Robo-Capers UK 74 though he was probably forced to thanks to being underneath an avalanche of Soundwave's unopened mail.[11] Grim Grams began in issue 75, featuring an original header of Big Grim by Will Simpson. It fit awkwardly in a three-column format but it's such a nice picture who'd want to change it?[12]
As a host, Grimlock was open, personable, and genuine, and he addressed his readers as "kid". He was also very knowledgable about the Transformers, providing hundreds of little titbits of information, from the names and alternate modes of otherwise unnamed generic characters to Galvatron's secret weakness: chocolate covered oil drums.[13] (Well, all right – he might have told some tall tales, but at least he was convincing.[14])
Grimlock introduced two key bits of vocab to the lexicon: he referred to the fallible Marvel staffers as Stubbies (usually dumb stubbies), and was particularly bloodthirsty towards them, subjecting them to the variable voltage harness – threats of warming up the VVH for the Stubbies would appear on the letters page for years to come. His influence on the comic extended beyond the letters page, including being allowed to pen a completely unbiased review of The Transformers: The Movie.[15]
Grimlock Grimmed his last Gram in issue 182, citing his frustrations with running the page from his temporary residence of the Moon. Totalled![16] His brief stopover on Earth to hand the page over to its new host was depicted in another special Robo Capers in issue 183. The Grim Grams era ran for a period of 109 issues, or two years and four weeks in real time. 103 Grim Grams features were printed in total.
Dread Tidings
Dreadwind hosted "Dread Tidings" (not "Dread Fidings" in spite of what the design of the second logo suggested), with occasional "help" from his Nebulan companion, Hi-Test. The Wind of Change! Dread Tidings ran from issue #184 to issue #299. Again, there was an issue gap between Grimlock leaving the strip and Dreadwind taking up the strip — the place of the letters page in issue #183 was taken by a special Robo-Capers strip showing Dreadwind taking over the letters.
Dread Tidings ran both in colour and in black and white. To distinguish the difference between Dreadwind and Hi-Test, Dreadwind answered in red/pink, while Hi-Test answered in blue. This meant that when the page was published in black and white Hi-Test stopped answering letters for a while.
The corner boxes on the covers of issues #282-285 feature a sequence where Dreadwind punches out Optimus Prime and steals the corner box from him.
In issue #302, despite having been kicked out several issues earlier, Dreadwind was still holed up in the Marvel offices. His final departure was the subject of "Dreadwind's Xmas!", that year's Christmas story, a text story on the Transmissions index page. (The smallest, and most half-arsed Christmas effort in the history of the series.) A reader would compare his deposition to the removal of Margaret Thatcher, which is an insult to either Dreadwind or Maggie but we're not sure which. #308 Darn 'n' Blast It
The Dread Tidings era ran for a period of 116 issues, or two years and twelve weeks in real time. 104 Dread Tidings features were printed all together – only one more than Grim Grams!
Darn 'n' Blast
Action Master Blaster rounded out the comic's run with "Darn 'n' Blast", beginning in issue #300. Don't ask what happened to Dreadwind's picture of a sad-eyed puppy. Curiously, Blaster took over while his comic counterpart was STILL DEAD, though this Blaster explained that he hails from an alternate reality, one where several Transformers (not just Grimlock) became Action Masters.
During Blaster's run we learned more about his family, and more about Transformers soccer leagues. Uh. Yay. His tone was much more bright and upbeat than the other letter answerers — resulting in a somewhat more bland set of columns. Ironically, comics Blaster wasn't really a fun and upbeat guy, but that's the UK take for ya.
The Darn 'n' Blast era ran for a period of 33 issues; due to the comic going fortnightly from issue 309, this translates to one year and five weeks in real time. 32 Darn 'n' Blast features were printed during this time, leaving Blaster with the highest percentage of attendance of any of the regular hosts.
Post-Marvel
- The later Armada comic from Panini and both Titan's live-action movie and Animated comics have since featured Transformers hosting the letters pages.
- The various Ask Vector Prime Q&A interactions are conducted in a similar fashion. At one point, guest columnist Grimlock renamed the feature "Grim Grams" in a nod to this similarity.
See also
We have a completely transcribed archive of all in-character letters pages. Begin your journey below:
| Marvel UK letters page archives | |||
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References
- ↑ The Great Derelict 13:05 in
- ↑ The Transformers Classics UK Volume 1, page 14
- ↑ Grim Grams, issue 124
- ↑ Grim Grams, issue 75
- ↑ Darn 'n' Blast, issue 324
- ↑ Soundwaves, issue 40
- ↑ Soundwaves, issue 73
- ↑ Transformation, issue 34
- ↑ Transformation/Rat-Chat, issue 41
- ↑ Soundwaves, issue 51
- ↑ Inside back cover, issue 74
- ↑ The Transformers Classics UK page 9
- ↑ Grim Grams, issue 110
- ↑ Grim Grams, issue 164
- ↑ [[Source:Grim Grams#Issue 91|Film 2006, With Grimlock, issue 91
- ↑ Grim Grams, issue 182
