HasLab (Hasbro department)
From MediaWiki
Haslab (2009-2012)[1] was a Department in Hasbro headed by Rik Alvarez responsible for continuity in the Transformers brand. Comprised mostly of Creative Directors within Hasbro, their responsibilities included developing pitches and IP bibles for liscenced content creators to expand into fully fledged Transformers media as well as archiving information about the Transformers Brand and having a small input into toy design. Haslab was formally announced during BotCon 2011 and its employees were notified that the department had been cut shortly after BotCon 2012 [2][3]
Known Personnel
- Rik Alvarez, Creative Manager
- Aaron Archer
- Ken Christiansen, Concept Artist
- Michael Ross, Executive Director, Development
- Matt Mattus, Creative Director
- Johnathan Bresman, Managing Editor, Brand Story
Media Developed From Haslab Pitches
- Transformers: War for Cybertron
- Transformers: Dark of the Moon
- Transformers: Prime
- Transformers Online
- Transformers Universe
- Transformers: Age of Extinction
