HasLab (Hasbro department)
From MediaWiki
Haslab (2009-2012) was a Department in Hasbro headed by Rik Alvarez mainly responsible for developing Intellectual Properties for the Transformers brand. Composed mostly of Creative Directors within Hasbro, Haslab created pitches and IP bibles for licensed content creators to expand into fully fledged Transformers media.The department also oversaw development of Transformers content and archived information about the Transformers Brand. [1][2][3]
Known Personnel
- Rik Alvarez, Creative Manager
- Aaron Archer
- Ken Christiansen, Concept Artist
- Michael Ross, Executive Director, Development
- Matt Mattus, Creative Director
- Johnathan Bresman, Managing Editor, Brand Story
Media Developed From Haslab Pitches
- Transformers: War for Cybertron
- Transformers: Dark of the Moon
- Transformers: Prime
- Transformers Online
- Transformers Universe
- Transformers: Age of Extinction
