Chic Chips

Chic Chips are a line of hardware accessories from the Generation 1 continuity family.

Chic Chips are a line of luxurious computer hardware accessories designed by top fashionista Needlenose.

Fiction

Marvel Comics continuity

The Chic Chips line was put on the market some time before the war. Its products were the fashion rage of their day. Being a rage, it was a matter of time before interest would wane, but in Chic Chips' case, the process was sped up due to a campaign led by Optimus Prime. Needlenose's later enrollment in the Decepticon army was not a coincidence. Needlenose's Universe profile

IDW Generation 1 continuity

Chic Chips were invented by Needlenose before the war, and sold through a business partnership with Tracks. Though Needlenose's intention was that the chips be designed for everyone, Tracks marketed and priced the devices solely towards the higher classes. This eventually led to a falling out between the pair, and subsequently the end of the business. Once the war was over, Needlenose told his fellow Decepticons he kind of missed those days... only to later remember the bad experiences he had had with Tracks which in turn led him to crush a handful of the chips. Shockpoint The Transgressors