Toy Fair 2017
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 Not pictured: snow. Because there wasn't any. A warm February in NYC?! | |||||||
| Date | February 17–19, 2017 | ||||||
| City | New York, NY | ||||||
| Venue | The Times Center | ||||||
Toy Fair 2017, hosted in New York City from February 17–19, boasts "over 25,000 attendees, 345,500 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."
MediaWiki was invited to Hasbro's Entertainment Brand Press Preview At Toy Fair at The Times Center on Saturday, February 18, and wiki contributor Matt Karpowich attended. Following a presentation starting at 1:30pm, fan representatives were allowed into Hasbro's product showroom. After the main event ended at 5pm, attendees who RSVPed could attend a preview party for the Transformers: Forged to Fight mobile game at the nearby Knickerbocker Hotel.
Venue
During the wait into the Times Center, P.R. representatives passed out Hasbro-labelled donuts from the Doughnuttery of New York City! Turns out they can't survive a plane trip very well. Oops.
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Movie Optimus guards the door! -
Ponies on left... -
Center stage! -
... Transformers on right! -
Well, they might still be good.
Slideshow presentation
- The Transformers presentation was the first of the day! It was hosted by designer John Warden and Ben Montano from marketing.
Showroom
The Last Knight
An actual Sqweeks prop from Transformers: The Last Knight was on-loan for the Toy Fair display! It was adorable.
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Sqweeks!
Premier Edition
- Deluxe class
MRSP: $19.99
- Voyager class
MRSP: $29.99
- Leader class
MRSP: $49.99
- Optimus Prime Voice Changer Helmet
MRSP: $79.99
Turbo Changers
- Tiny Turbo Changers
MRSP: $2.99.
- 1-Step Turbo Changers
MRSP: $9.99
- Knight Armor Turbo Changers
MRSP: $19.99
- Mega 1-Step Turbo Changer
MRSP: $79.99
Etc
- Legion class
MRSP: $6.99
- Titan Changers class
MRSP: $14.99
- Allspark Tech figures
MRSP: $14.99
- Allspark Tech Starter Pack
MRSP: $29.99
- Voice Changer Mask
MRSP: $34.99
- RC Autobot Sqweeks
MRSP: $79.99
- Masterpiece Movie Series
MRSP: $79.99 – $99.99
Generations
- Titan Masters
- MRSP: $4.99.
- Tiny robots who turn into heads, piloting shape-changing vehicles and robo-beasties.
- Legends Class
- MRSP: $9.99.
- Legends toys are vehicle-form bots with Master-compatible passenger compartments.
- Deluxe Class
- MRSP: $16.99.
- Each Deluxe Titans Return figure has a removable head-bot, and transforms into an alt-mode with a compartment for said head-bot to ride in. Some of their accessories may also have pilot seats as well!
- Voyager Class
- MRSP: $24.99.
- Leader Class
- MRSP: $44.99.
- Box sets
- Titan Class
- MSRP: $149.99. Available: Fall 2017.
Robots in Disguise (2015)
On display were the new Legion class Blurr & Cyclonus (MRSP: $5.99), Warrior class Thermidor & "battlemask" Windblade (MRSP: $14.99), and Crash Combiners Lunarforce Optimus Prime & Strongarm (MRSP: $14.99).
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The 1-Step & 3-Step Changers were behind a chair. -
Center spread. -
Right spread. -
It's Legion Blurr! -
Warrior THERMIDOR brings the heat! -
Crash Combiner "Lunarforce" Primestrong (& regular Primestrong).
- Team Combiners
- Team Combiner sets net you a five-member Combiner team in one purchase! MRSP: $29.99. Available: Fall 2017.
- Menasor's core is Motormaster. Team members Dragstrip & Wildbreak form the arms, and Heatseeker & Slashmark form the legs.
- Galvatronus's core is Cyclonus. Team members Cyberwarp & Skyjack form the arms, and Riotgear & Treadshock form the legs.
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Ultrabee and Menasor! -
Galvatronus!
Rescue Bots
Rescue Bots only got a passing mention in the slideshow, but that's to be expected with the older-fan aim of the presentation. It shared floorspace with the rest of the Playskool Heroes product. Unusually, there was no product demonstrator, requiring a nearby public relations person to bring over a Playskool executive named Jeff to explain the new items. Thanks, Jeff!
- Flip Racers
Flip Racers are a new Rescue Bots segment that convert automatically in a way not like Gravity Bots did. The range includes singles (MRSP: $5.99), launch playsets (MSRP: $12.99), multipacks (MSRP: $15.99), the Optimus Prime[1] Chomp and Chase Raceway (MSRP: $29.99), and the Optimus Prime Trailer (MSRP: $59.99). Jeff noted the Optimus Prime Trailer figure as being the largest transforming Optimus Prime toy ever in Rescue Bots (it stands 15 inches tall and the trailer can store over 16 Flip Racers).
- Rescan Assortment
The new "default" size class sees the return of old favorites, plus new team members!
- Knight Watch Bumblebee
Inspired by Transformers: The Last Knight, Knight Watch Bumblebee converts into a dragon and comes with two Mini-Con dragons that combine to form a lance! Jeff did not recall the red dragon's name, but the blue dragon is FREEZERBURN! Marvelous! Available: Spring 2017. MSRP: $24.99.
Q&A with John & Ben
Forged to Fight Preview Event
Notes
- Attendees were given small bottles of water to drink while there. These bottles were labeled with My Little Pony characters or Robots in Disguise Bumblebee.
- We are legally required to tell you that we received a canvas bag with a random Robots in Disguise Warrior class figure, a random Star Wars Black Series figure, a random Marvel Legends figure, and a My Little Pony: Friendship is Magic Queen Chrysalis & Changelings statuette.
References
- ↑ The placard at the show said Optimus PRIMAL, but the press release says Optimus Prime
